Using information technology to enhance the competitiveness of enterprises: Jinjiang Jun 2004-9-26 22:08:39 blog China (Blogchina.com) b45994c http://www.blogchina.com/new/display/45994.html so-called enterprise information, It is to adopt advanced management philosophy. Apply advanced information technology to integrate enterprise existing production, design, manufacturing, sales and other links, and provide accurate and effective information on the management and decision-making staff of the enterprise in time to do it. Enterprises that respond quickly, its essence is the ability to strengthen the core competitiveness of the enterprise and the ability to collaborate with other enterprises. The important connotation of enterprise informationization is to use modern information methods to transform traditional management, create new management concepts and management systems, improve management level and production efficiency.
The concept of corporate informationization is constantly changing, and it is developed with the development of management philosophy, technical means and other factors. The key points of enterprise informationization are the collection, integration, and sharing of information, that is, in the hands of the corresponding decision makers in timely transmission, providing data for assistant enterprise decisions. Enterprise information construction is a system engineering, including corporate production informationization, corporate management informationization and corporate management information. The implementation of enterprise information is a process, including talent training, consulting services, program design, equipment procurement, network construction, software selection, application training, secondary development.
Enterprise information construction should be insured, and the information development of the company's core business activities to the overall business activities. Enterprise information construction can be roughly divided into the following four aspects:
(1) Establish an enterprise information infrastructure construction. At this stage, companies have constructed software and hardware facilities necessary for informationization, including network equipment, operating systems, and database management system software.
(2) Informatization of the various core departments of the enterprise. From the market, finance, design, production and other departments, gradually establish a department-level application system. These systems are relatively independent of each other and are suitable for the business management requirements of this department during the short period of time. However, due to data independent storage, information platform is heterogeneous, and there is a lack of necessary information exchange between business, and various contradictions will continue to be produced in corporate business to a certain scale. For example, if orders, planning and production cannot coordinate control, inventory cannot Effective decreases.
(3) Effective interconnection between internal production activities of enterprises. Through the internal synthesis of information platform, the department is shared, collaborative operation, which is based on the management of the internal scope of the company, the final plan demand, safety inventory, procurement advance, procurement batch, admission mode, purchase price, The market quotes and suppliers are accurate analytical and setting, reflecting the idea of "prior planning, incident control and post analysis" management of enterprises. (4) Collaborative interaction between enterprises. With more and more companies participate in international market competition, enterprises have expanded, adjust product structure, organize production and circulation activities worldwide, and strengthen the division of labor between enterprises, collaboration, market competition is no longer limited to single Between enterprises, but the competition between enterprises and corporate groups, industrial chain and industrial chains, such as virtual enterprises, dynamic enterprises, etc. Essentially, under the traction of end user needs, a plurality of enterprises jointly form a cooperative organizational form. Connecting these companies into a collaborative network through information technology, effective interactive interactive management of each node, more effectively Provide goods and services to complete the market features that a single business cannot bear.
The enterprise information system consists of four hierarchies of the base layer, data layer, business layer, and portal. The base layer consists of enterprise network infrastructure and enterprise computing infrastructure. This is the physical foundation of enterprise information; the data layer is responsible for the collection, management, exchange, development and utilization of enterprise data resources; customer relationship management in the business layer is responsible for attracting, stay Living and enhance customers, corporate resource planning is responsible for the integration of internal and external available resources, supply chain management is responsible for the optimization management of logistics, information flow, business flow, etc. of corporate and supply chain, business process reengineering is using modern information Technical transformation of traditional business processes, business intelligence is the company's decision support system; the portal is constructed by corporate information portal, responsible for employees, corporate leaders, customer and partners with a single access entrance. Implementing corporate informationization projects facilitating enhancing the core competitiveness of enterprises, which is conducive to improving corporate management levels, which is conducive to shortening design cycles, which is conducive to reducing enterprises inventory, which is conducive to improving customer satisfaction, facilitating achieving order production, facilitating Accelerate the flow rate between the capital stream in the internal and enterprises, which is conducive to the effective integration and utilization of information.
With the continuous development of information technology, companies face knowledge, digital, virtualization, networked, agile, globalization, and the comprehensive competitiveness of enterprises is closely related to corporate information technology, and the information strategy has become a corporate strategy. Insembled part, corporate informationization has become an inevitable trend of enterprise development. At present, developed countries such as the United States have introduced information technology into the production, operation, management of the company, and a new competition strategy based on information technology and other information technology is successfully applied in Western companies.
Enterprise information is reformal and strengthened into integration management of corporate supplies, capital flows, personnel flow and information flow, and has a strong impact on the inherent business ideology and management model. The Development and Integration of Information Technology and Enterprise Management Enables Enterprise Competitive Strategy Management and Innovation, and the comprehensive competitiveness of enterprises is constantly improving.
(1) Promote business process restructuring and promote organizational structure optimization
The traditional organizational structure has multiple grades, multi-level, institutional bloated, transverse communication difficulties, information transfer distortion, lack of vitality, and delay in the reaction of foreign changes. After the 1990s, due to the intensification of market competition, the customer needs diversified, personalized, and the changes in the social environment, enabling companies to face increasingly complex turbulent market environment, traditional enterprise management models are no longer adapted. The rapid development of information technology has fundamentally changing the way organizational collection, handling, and utilizing information, leading to huge changes in the form of organizational form, which promotes the reconstruction of business processes and even the organizational structure. The original pyramid-like structure is precise, agile, and has an innovative spirit of flat dynamic network structure. In this configuration, the computer system replaces a large number of functions of the middle-level supervision and control department, strengthens the direct communication of the decision-making layer and the execution layer, so that the effect of middle-level management is reduced, thereby reducing management level. On the other hand, various "working groups" becomes the basic activities of the enterprise and achieve full authorization. This organization has coordinated the activities of various departments and various groups within the enterprise through information transfer, and improved the rapid response capability of the enterprise to the market, mobilizing the enthusiasm of organizational members, forming a learning organization, thus achieving better adapting to competition A fierce market environment.
(2) Effective reduce costs and expand the range of corporate competition
The application scope of information technology involves the activities of the entire enterprise, directly affecting the cost of any ring in the corporate value chain, and improves the cost structure. First, computer-aided design and manufacturing technologies can not only reduce the design and production cost of new products, but also reduce the cost of modifying or increasing new properties for existing products; secondly, due to flexible manufacturing technology has substituting Effect makes the company reduce inventory. In addition, the application of information technology greatly reduces the transaction cost of the company. By improving the development and utilization efficiency of information resources and expanding the development and utilization of information resources, enabling companies to achieve information sharing with low-cost information, changing enterprises, providing new competitive space to enterprises, making many companies, especially small and medium enterprises can pass " Virtual enterprises have won the advantage. In general, virtual enterprises are a temporary enterprise alliance with a number of independent companies that link information technology, and all members fully trust and cooperate with each other, and play their own core advantages to quickly develop and manufactured products to market. Virtual enterprises through the best dynamic combination of enterprises, not only quickly seize market opportunities, provide differentiated products and services, but also make full use of existing funds, technology, equipment, manpower and information resources of member companies, and save products. Development expenses, reduce production costs, and promote joint development. In addition, virtual companies have changed the competitive relationship between you in the past, and the part-win cooperative relationship. This kind of cooperation is based on the advantage complementary, which greatly expands the scope of enterprise resource optimization configuration, and through the mutual study of both parties, achieving a single enterprise usually difficult to implement. (3) Accelerate product and technological innovation and improve differentiation
The Internet shortens the distance between enterprises and consumers, enhances companies to grasp the market and consumers to understand the market's ability, so that companies can quickly reflect changes in demand for consumers to decision-making layers, providing companies with more open market. Opportunity, and also promoted enterprises to change and adjust their business strategies, and continuously provide differentiated products and services to market, forming unique competitive advantages that are not easy to imitate competitors. Modern information manufacturing technology, such as computer-aided design, computer-aided manufacturing, etc., achieving high integration of enterprise development, design, manufacturing, marketing and management, so that enterprises have tended parallel, flexible, intelligent. In addition, integrated manufacturing technology diffuses and penetrates in product design and development, enhances corporate industrialized production and production and services to enterprises "personalized, multi-variety, small batch" production and services. This is to say that it is a more intensive customer's personal demand trend, but it is better to create this large-scale production market, which has promoted the higher level of product and technological innovation.
(4) Improve the overall management level of the company
Modern information technology makes companies more flexible, quick, make information, decision, and behavior, high integration, and great integration of decision makers, and expands decision makers. Spaces, minimizes uncertainty and subjective arbitrariness in the decision-making process. In addition, through the organic combination of enterprise informationization and modern management concept, establish a good management norm and management process, and improve the overall management level of enterprises.
