Hayek has said in "The Road to Slave Service", "
The contemporary incidents are different from history, where we don't know what consequences they will
. ... When history is in progress, it is not history for us. It lends us to enter unknown sources, and we are hard to see what the future is like.
"We have the above concerns when thinking about human history. Similarly, when we think about future products, we have the above worry. This is concerned, it is our" What should I do? " "And" What will the product? "The worry of these two questions. Experience proves that if we can determine what product should be? "The answer to this issue, the products we" will "have almost different from their" should "form. In fact, it is because most of the product development activities in human activities are not technical innovation activities, that is, The restriction of the technical bottleneck is very small, and if the product is not ideal for the future, the reason is exactly the reason for non-technical innovation: demand.
Our products are different from the old products, too, we don't know what consequences they will. And we explore the demand, it is to understand the consequences of this future "will" conform to our "expected", this "understanding" the wish, which has contributed to the research of our exploration.
For the softness of human being, how to curing it into an unhappy product demand manual, and ready to make reasonable changes, it is difficult to say that people in the field of initial demand are simply difficult. Gause and Weinberg have worked together "Your light is on? "Master, once again joined to further explore" how to find the true difference ". They are based on the most basic topics in the field of demand, combined with more than 60 years of industry experience, and propose some techniques that can help people explore what they need. This result is a concentrated "exploration demand".
On the door, the author is working in the book in the highway to build the method, discusses the source of mixed demand, and proposes a practical solution. Then, the author's most difficult interview problem in the demand process, the most difficult interview, the most unclear related person, the most difficult meeting, has conducted in-depth discussion. The post-after chapter, whether it is an idea's mind storm, or is facing the conflict, or the goal of demand: function, attributes, constraints, preferences, and true expectations are very practical tools. And finally, in the face of the intricate first-handed first-hand data to explore, in order to increase the possibility of success, the demand analyst ended all the courage, the authors gave six topics for quantitative demand results.
As for the detailed content, look at the Winberg series works that this Tsinghua University Press has just launched - "Exploration Demand".
