From: http://www.donews.com/donews/Article/5/59775.html Unconsciously, the Internet has gone through ten years. After experiencing the winter of escaping .com, the Internet started to actively reproduce. If the Internet is mainly risk investment and magical stock prices, it is a burning and concept, then the current Internet is to speak to the world with a real income and profit, and the Internet development has finally entered a rational development. At the stage, the latest development trend of the Internet is also clear.
Liang Jianzhang: Experience the perfect combination
Text / this journal reporter Qu Xiaoyan
Liang Jianzhang, known as the second generation of the network, "This is the big trend of network economy development, because the survival website found its business positioning." He believes that Ctrip has found his own positioning and putting Internet technology. Combined with the traditional industry so that it can do more solid and will not be affected by too many trends or technological changes.
Ctrip has developed more than 4 years, announced in the past two years. As of December 31, 2003, the net turnover of Ctrip was 17.14 million yuan, an increase of 71% over 2002, and net profit 53.6 million yuan. How to find a profit model that suits you once makes many network companies CEOs, Liang Jianzhang is holding such a transcript to announce its answer.
Change
Ctrip quickly found its location and developed rapidly. . . . . . Compared to the 2002 hotel reservations at night, the 2003 hotel reservations increased to 2.4 million. In 2003, the sales volume sold by cooperation tickets or travel agencies was 600,000, and 80,000 in 2002.
Liang Jianzhang took his own business from Oracle in 1999. In fact, he had an idea of entrepreneurship in 1994, then just waiting for the opportunity. In 1994, he transferred to the ERP consultant from the Department of R & D, has gradually transformed from technical management. Then, in 1997, China was transferred to the Internet until 1999, and it was the best time. Liang Jianzhang's strength is not a capital operation, so he finds another founder Shen Nanpeng.
In the beginning of the establishment, the new company has not sure it is done, auctioned, games, travel, discounted books have been done. Later, inspiration was inspired by foreign experience, they were locked in travel. At that time, the relevant industries in the United States have become the first major industry, and the tourism industry is also considered to be the largest market by the US e-commerce industry. The United States Express, one of the giants of this international business tourism market announced that the income obtained from tourism-related services increased by 15%. At the 1999 World Tourism Expo, Mr. Josephine, the Pacific Asian Tourism Association, called China as "economic giant tiger", praised China's tourism industry a year of 10% a year, far higher than the growth rate of the world's tourism industry. Only in 1998, the number of people in China to China to China was as high as 63 million, jumped to the 6th of the world. He is very optimistic about China's economic prospects and tourism.
According to a report released by the World Tourism Organization, China will become the world's largest entry tourism reception country by 2020. Many people who participated in the meeting believe that China's multicultural and rich natural geographical environments have great attractions to foreign tourists. By 2020, China is expected to attract one million foreign tourists to become the world's largest tourism country. The Ctrip Travel Network was officially opened in October 1999.
After market segmentation, Ctrip took the lead in staring at the hotel reservation industry. After measuring major blocks of domestic travel services, such as hotel reservations, ticket reservations, tourism projects, etc., only the hotel is not involved in distribution and payment, and there is no worry, it is actually a very suitable application.
Ctrip quickly found its own positioning, and gradually forming a company in the exploitation, that is, combining the Internet with traditional industries. Liang Jianzhang is to learn computer, just like it is just like it, do not understand this industry. So he said: "After understanding a industry, we have to do our best, to make the Internet advantage. Because the reservation is best suited to the role of the Internet. So the Ctrip will take the book very well, then then Looking for the next fit. "So the booking became his next goal, of course the booking is a little less than the booking, because the booking should be more distributed, pay. So Ctrip now booking this piece through partners. "So this process is gradually understanding this industry, how to use the Internet to best use IT technology, let IT technology reflect the biggest value, and then gradually formulate the plan according to your own ability." Liang Jianzhang couldn't hold the heart.
In the wave of the Internet, many people have seen the opportunity, but there are not many people who can really grasp the opportunity. Liang Jianzhang still felt that choosing this piece of tourism is indeed a smart choice. In fact, some people see the market, but many people have not made it, Liang Jianzhang is doing, he said: "We are more early to locate the tradition, no matter from attracting talent or innovation. For example, we have established the country's largest Call center, these general Internet companies will not do it, even foreign network companies are very strange. Of course, this is not entirely a good thing, this is a bit completely stylized, so after listed, the abroad is not a pure Internet the company."
They accurately positioned the traditional industry in the business travel and completed transformation in the first half of 2001. Now Ctrip has more than 2,000 signature hotels, mainly profitable to business travel services. It is said that Ctrip will focus on tickets and self-help travels in 2004, and Liang Jianzhang believes that this is a trend of tourism.
Traditional innovation
Ctrip is the first large-scale implementation online booking this mode. Foreign websites are online payment and implement credit card systems. At that time, the hotel and travel agency's operation mode and Ctrip were completely different. They were all prepaid, and the guests were paid to travel agencies and the hotel. The Ctrip is falling, and after booking, first go to the hotel, then the hotel will return to Ctrip.
There is a professional tourist company and other online service providers in the business travel market, and Ctrip has gradually stabilized and established in fierce competition. Liang Jianzhang feels that this is greatly related to his innovation.
"These traditional travel agencies have no large-scale development because of institutional or other reasons. This industry does have a lot of entrepreneurial investment involvement in Ctrip, but we have not made it. We have done a show, I think it is very important reason. We focus on the innovation of some traditional models, not only to apply the Internet. "Stating innovation, Liang Jianzhang is unemaife, he said that he is a technical background, although it is a line of travel, but from contact now, it is basically a line from outside. And through his understanding of the Internet, IT technology is used to this traditional industry, from marketing methods, process, quality analysis, call center, etc., he leads the company team to complete an innovation. He thinks this is his strength.
Innovation is not imitation, the current Ctrip has something competitors are imitating, so the Ctrip must first send people. In the reservation service, Ctrip is the first large-scale implementation online booking this mode. Foreign websites are online payment and implement credit card systems. At that time, the hotel and travel agency's operation mode and Ctrip were completely different. They were all prepaid, and the guests were paid to travel agencies and the hotel. The Ctrip is falling, and after booking, first go to the hotel, then the hotel will return to Ctrip.
"Of course, it is very simple, but if you want to have such a multi-industry, there are thousands of hotels, this process, this new mode of operation, requires every hotel to change his original operating model, it is difficult But this model has become the mainstream of booking now. "Liang Jianzhang recalled that it was not easy to wait at the time, and the tone was very calm. It was like a cup of tea. At that time, the bitterness left in his mouth was a faint aflee. Ctrip Call Center is the largest in this industry, nearly 800 seats. Liang Jianzhang leads the company's team innovation to adopt the most modern call flow management, each phone service standard, quality, and a very processful management, which is also in the industry is absolutely innovative. The ticket is even more, as long as the guest is a call, dozens of cities in the country. These are not done in Ctrip. Ctrip is not a place to have a ticket or a ticket, send tickets, he is a network to establish a partnership. "Guests appear to face Ctrip completed all bookings. In fact, we sent orders to the partner through the network, then the other party will send it later, in this process, we are the first." Liang Jianzhang listed a lot of innovation, including The assessment indicator of each phone, etc. Of course, these innovations are gradually improved.
Excavation M & A
Domestic travel enterprises conduct scale expansion, timely mergers and acquisitions (acquisitions) Alliances are not a rapidly developed shortcut, effective merger, alliance enlarged, and resources, the company's scale and resources, and the integrated enterprise resources and scale effects The company will prompt the company to get quality leap.
I have to say financing first. In October 1999, Ctrip Accept the first round of investment in IDG, which seems to be accidentally, in fact, is the inevitable development of Ctrip. But there is not much money, just a point of investment in the website, so I didn't let the Ctrip hand immediately. In March 2000, the Ctrip received the second round of investment headed by Soft Silver Group. At that time, when the Internet was hot, many people chased online investment. In November 2000, Ctrip received the third round of investment in Kelle Group. This investment is really easy, negotiations into four, five months. Because the Ctrip is preparing the overall acquisition of the domestic largest reservation center modern Express, the premise of investment investment is the success of the acquisition.
Liang Jianzhang said: "At that time, the funds of Ctrip are not particularly abundant. It is in the loss, it is still in the exploration stage. So at that time is to acquire some companies. Later, fortunately, modern Express is willing to cooperate with Ctrip, and at that time, there is not so much. Cash, I have to use stocks. The Wang of Modern Express has taken the stock of Ctrip. It is now looking that the king is very profitable. "After the acquisition of modern Express, the online and offline will carry out room booking business. "The booking business is in the bud stage. Traditional telephone booking, basically not crossing the local city, and the Internet has a national reservation function. Commercial model combined with the traditional industry, this is at the time of the Internet Wave. "Liang Jianzhang did not agree.
After booking this piece, the Ctrip starts to develop a booking business, so the coast ticket has become the next M & A goal. In April 2002, Ctrip acquired Beijing's largest license ticket company - Coast Ticketing Company's business, and establishing a national unified ticket reservation service center, and sets a ticket distribution team in major cities. As of February 2004, the Truck's ticket reservation network covered 37 large China in China and became the largest ticket reservation service network in China. At present, there are tens of thousands of tickets booked through Cube.
After completing the mergers of these two companies, many people say that the next step in Ctrip is going directly to travel directly. Liang Jianzhang denied that in this regard, the acquisition strategy will not be done directly. As for the choice of travel agency, there is no specific geographical limit, as long as it is suitable. Sure enough, in 2004 转载请注明原文地址:https://www.9cbs.com/read-113680.html
