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Entrepreneurship is a systematic engineering, a life goal that should be considered.
The so-called white hand is a homework to use its limited resources, spontaneously use market opportunities, and a hard-touched war
Text / Huang Lizhu
Compared with our father, we live in a time full of opportunities. China has passed the industrialization process experienced by the Western 50 years and even 100 years, and has created a lot of entrepreneurs for many people. opportunity. Once upon a time, no matter the size of the meat, it is necessary to supply, one turn, the country that is extremely poorly poor from a living material into the new market, the market competition is full of newborn market.
Some people have seized market opportunities, from nothing, through their own efforts to create their own business territories. China has become a paradise for a lofty ideal.
Assess market opportunities
The first major premise of successful development of enterprises is that the market has a sufficient opportunity, so the first step in success is to objectively evaluate and accurately judgment market opportunities. This includes collecting the following information: (1) Market size data; (2) growth potential; (3) driving factor; (4) gross profit; (5) sustainability; (6) Competitor analysis, etc. If companies want to grow up with conventional speeds, first choose a fast-growing market, select a life cycle in the high-speed growth phase, and prepare for the speed of surpassing market.
The world's enviable success entry, actually trying to try hard. Their entrepreneurial history has a certain commonality, and its lessons have a great guidance for the proposed entrepreneurs. It is necessary to create a constant green base industry that can sustain success, and will require the following elements:
Entrepreneurs need to have industrial ideals, passion and leadership, to have the ability to create a more valuable individuality than independent individuals; entrepreneurs need to set up a challenging but feasible visionary goal; he must condense And motivate a group of outstanding teams; he should give the team enough space to play talents; the products and services provided by the company must meet certain specific needs of the market and society, and successfully forms them in the customer The impression of the supermodel; the interaction between enterprises and employees must be sufficient to make the products and services significantly better than other products and services that customers can choose.
From the above, it can be seen that companies that create a success and excellence are definitely a complex and hard systematic project. Some of the points mentioned in this article are based on the establishment of an outstanding company as the proposition.
Avoid misunderstanding
At present, many people have a certain misunderstanding for the understanding of entrepreneurship:
Misunderstanding 1: The goal of entrepreneurship is to get rich overnight
The story of a night's hair is constantly circulating, and the bookstore is also full of successful entrepreneurs to seize the case analysis of the opportunity to successfully get rich, and how to get rich in short time. But many people don't know how much hardships and twists and turns now have before success, and I don't know what the key points caused by their success. Many people like to read successful celebrities, I hope to learn from their experience, but when Yang Bin and Zhou Zheng, who tells her success, who will think of completely different versions behind.
The so-called successful enterprises and success entrepreneurs are often two things, autobiography is full of hypere, and the ingredients are often in the memoirs, and there are often key points. Therefore, the readers recently received by the single will tend to be misleaded. In fact, because there is a big risk, entrepreneurship is not everyone
Suitable roads. According to statistics, the United States has approximately 2 million new enterprises a year, of which 700,000 successfully completed registration may have a growth opportunity), and only 50% of successful registered companies have survived.
Entrepreneurship is a hard history. The difficulties faced by the initial stage of the initial stage often affect the individual and family life of the entrepreneurs. Financially suffering from huge pressure, and if the startup failure will bear a series of failures. Sequelae. So in fact, the so-called white hand starting home is the entrepreneur uses its limited resources, and has spontaneously use the hard-touched war in the development of market opportunities. This hard warmer can bring wealth, but the entrepreneur has many things in the process of implementation, including mental pressure, anxiety, setbacks, joy, helpless, success, paying The pain when the cost, the acid, sweet, bitter, and spicy, every entrepreneur will, so there are some people who have found that they would rather pursue more ordinary and more stable. Misunderstanding 2: Entrepreneurs like people like gambling
In fact, entrepreneurs must have risk awareness than anyone. They are willing to take risks, but they have been rigorous and can effectively control the risk, after all, once the failure will make them a heavy price, so they need to collect and screen enough Data and facts support their rational decisions through rigorous calculation. Of course, the courage is very important for people from the white hand, can't really know the taste of the swimming of the sea, and cannot confirm the true ability of themselves.
Misunderstanding 3: Capital is the only resource required for entrepreneurship
The funds are not the only resources that are not even the most important resources. The market is full of funds that lack the way out, which is lacking to understand their company and business leaders. People who started their own home often lack resource support, and funds are just part of this resource, and other resources include the following resources: customer foundation; supplier support; capable employees and team support; brand and reputation; technical and service support System; production process, etc.
Entrepreneurs should learn how to fight under very limited resources before entrepreneurship, early preparation and accumulation. One of the best ways is to simulate the current work before do not have a formal seize, so that I adapt to the similar environment in the future, the accumulation of the above resources requires a process, and the maturity of entrepreneurs needs to pay; everyone's growth To pay tuition fees, start-ups have not been able to bear great mistakes due to limited resources, and there is not much resource for supplying. These costs are usually to be paid, so if they do not pay enough tuition before entrepreneurship (the failure lessons you have experienced in the work, the sentiments from it), it is likely to plant heads in the initial business, and may lead to initial success. Waterloo.
Misunderstanding 4: Money is the only goal of entrepreneurs
People who started home are people with certain types of values. First of all, they all have entrepreneurs' values, they are both idealists and realists. Entrepreneurs realize self-value is to achieve a specific opportunity to achieve a specific opportunity, and then to create a specific needs of society or market by launching new products and services. They are all people who are not willing to be ordinary. This ideal is not a money itself, but because of business activities, money is their transcripts and milestones because business activities are engaged in business activities. Money is not the only goal of the company, and companies that are simple to pursue profit (especially short-term profits) are difficult to last.
Misunderstanding 5: Pursue the short-term success
Success requires day, land, people, and enough luck. Don't look at your luck, if you are not lucky, the excellent entrepreneur can struggle in difficulties. The road to entrepreneurship is like a dark tunnel, which will be dark before seeing dawn. It is an important factor in determining success or failure in seeing the psychological suffering ability and achieving ideals. Real entrepreneurial stories are not smooth, you have to accumulate enough resources before entrepreneurship, so that you can support the day of success. Many people complain that they are tied by the house, the freeworr, and the family cannot afford the risk of entrepreneurship. In fact, when you buy a car to buy a house, you should consider the influence of the future, entrepreneurship is a life goal that should be considered, and other family decisions must match it. Entrepreneurship is a system engineering. Several entrepreneurial key points
The topic of entrepreneurship has already talked too much too much. In the United States, entrepreneurship is a discipline in corporate management, can take bachelor and master's degree, which is a science in the white hand, is a science, which can improve success rate through effective planning and training. Here are some of the entrepreneurship of entrepreneurs that have been summarized by entrepreneurs from the white hand, or can be inspired.
Insight is sensitive, sometimes it is natural, but more is cultivated after tomorrow. True great leaders have a keen vision. Before enterprises are not successful, people around and even enterprises do not understand, perhaps the most important reason is that others often have not or willing to invest the same time and pay the same price, and understand what others can't see. Things and truths. . Entrepreneurship is a sacrifice, because entrepreneurs must abandon some things to exchange for travel targets.
More than 20 years ago, Jobs (Steven Jobs, Apple's current president) aware of their personal computers in the rooms in the rooms will change the world. He gave up the university student to pursue his dream, thus creating a global computer industry and the world's second largest computer company; Apple computer successfully successfully, Jobs was forced to sell shares due to the conflict of the board of directors in the company's development Apple, but he did not give up his vision goal, with his own strength to support ten years, almost exhausting his savings, and finally created a series of new computer technology platforms and business models, and ten years later Successfully saved the apple computer on the verge of bankruptcy. Although Jobs is not the most successful entrepreneur, it is the world's most insightful entrepreneur.
Public servant consciousness
Enterprise management has the concept of "Interest Relations", which is that if you want to survive and develop long-term, you must fully care and consider the interests of all kinds of interest related to customers, employees, governments, suppliers, shareholders. This is the component of society. Supporting their strength is a strong sense of responsibility and mission. Outstanding leaders often have far-sighted knowledge. At this time, they can foresee the trend of market and development development, and have been prepared and accumulated very early.
Key time seized opportunities
It is important to catch the opportunity. Anyone's success is inseparable from the opportunity, so it should be prepared early in the moment when the opportunity is coming. The British Prime Minister Churgel has said: "Everyone will have an opportunity he dreamed of or many times in life, but it is sad that this opportunity is coming, you find that you have no ability to grab him." Just like the court Athletes, people only know that they have successfully win the glory and glory, but ignore countless hard training under the game.
The hardest thing is the hardest to earn the first bucket of gold, complete the original capital accumulation. Earn the first barrel of gold is difficult in two aspects: (1) If the company can complete the original capital accumulation, it means that the business model and operating system of the enterprise have been tested, and it is necessary to reach this. Quite is not easy; (2) In the absence of sufficient capital support, the development of the company is much more rare than the former, as this requires companies to do very good.
In fact, many of the startups of the white hand started have more or less the assistance of some special resources brought by the family. The use of resources to make it a speed of your career is a shortcut to fast success.
Consider the current work from the perspective of the boss
In recent years, a group of professional managers who have been baptized by modern enterprise systems and corporate culture have embarked on the path of entrepreneurship due to different opportunities and motives. These entrepreneurial success rates in these foreign-invested corporate training and edifying professional managers are not high, and they can really showcase, and do not have many worlds. Most of them have suffered setbacks, re-become a professional manager. Although professional managers have accepted complete enterprise management training, their knowledge and experience are indispensable, but professional managers and entrepreneurs have been two different values (especially in China, due to the whole society Entrepreneurial culture, this difference will be small), and the professional manager is more inclined to serve as a corporate, and the entrepreneur will tend to explore new areas and explore new models. They must be willing to bear more Large risk.
The professional managers developed by international companies are accustomed to survive in a relatively sufficient environment, which looks more effort in an environment that relies on personal strength, resource scarce, one person and several functions. When a professional manager is a professional manager, the entrepreneur should try to consider the current work from the perspective of the boss, try to work with the lack of resources, which can greatly improve the success rate of future entrepreneurship.
I often hear entrepreneurs, saying that business is getting harder and harder, in fact, because the market is available, competition is getting more and more intense; competitors' means and abilities are getting stronger; customer requirements Getting higher, more and more choices, the mastery of information is also getting more and more complete; the means of making money through privilege or relationship is increasingly used.
Entrepreneurs need more delicate deployments in future planning. Past successful people have a considerable part of the dedication to dare to do, grasp the opportunity, and cleverly obtain scarce resources (land, quota, materials, relationships, etc.) or enjoy privileges in some respects, but in the next 20 years, the above means Not enough, the new generation of entrepreneurs need more profound knowledge and capabilities, higher moral standards, and more multi-diverse preparation and resource support.
(Author is the general manager of Shengfu Enterprise Management Consulting Co., Ltd.)
