What is CRM? A business strategy for choosing and managing the most valuable customer relationship Bob Thompsn 2002-7-1 GreaterChinAcRM is not stranger behind customer relationship management. Today, how to treat customers' future profit has a wide recognition, many companies are constantly increasing investment in this area. Customers should get more and more savvy on them, and make customer service preferences to make their consumption. When the original human beings of the stone age is to buy an arrow to OG or THAG, the concept of CRM (customer relationship management) has already occurred. But CRM as a term that actually produces profit is in the late 1990s. Market analysts may be in order to compete for some precise data, but they hold the same point in this point, that is, in the next few years, the company will invest more billions of dollars on CRM (including software and services), through any Direct or indirect channels help companies manage customer relationships more effectively. With the sharp expansion of the CRM market, people put forward such a most common problem to crMGuru.com, "What is CRM" may be because when you ask three experts, it is, you will get the same answer. We handed this question to the CRM expert group - CRMGURU.com's expert group -, remove some unrelated tight modifications, and finally summarize the essence of CRM concept: Customer Relationship Management (CRM) is the most A business strategy for valuable customer relationships. CRM requires customer-centric business philosophy and corporate culture to support effective marketing, sales and service processes. If the company has the right leadership, strategies and corporate culture, CRM applications will be effective in achieving effective customer relationship management. Simple questions, simple answer, right? But simple things are not always easy. As many of the business executives and CRM project managers have confirmed, effective CRM is a bit like how to lose weight and find an answer --- eat less, do more exercise - it is really easy.
Customer-centric: starting point strategy
Here, let's expand the definition of CRM. How does a company create "customer-centric business philosophy and corporate culture"? Tip: The answer is not "relying on the package".
CRM-At least if it is successful, useful and profit-always starts with a business strategy, this strategy has changed to the enterprise and its workflow, and it is supported by information technology. This order cannot be reversed, in turn, the absolute line does not pass. Imagine if the top of the pyramid tower is down, what will the result? We will provide a set of tools for each company, they can automatically find a new business strategy. Extensive investigation and research and O'malley's Happy Hour tragic story tells us that they are destined to fail to fail. And a customer-oriented enterprise uses CRM technology but undoubtedly creates considerable profits. Now, CRM is not unfamiliar as a strategy. The sensible business executive is deeply understood that the customer means the most potential sales and profit opportunities - Thag buy an arrow a day, OG buy three months,? - Only use high quality service customers will repurchase again and again. Please note that you don't need technical assistance. Imagine such a successful small businesses: business owners and company employees work hard to provide customers with personalized quality services, establish a customer loyalty. Computers can be available for them. What is the industry that makes CRM a person who is willing to spend more than a billion dollars in it? Key: Forces have turned to customers who can drive the three trends in today's three trends: ERP (Enterprise Resource Management) cannot bring long-term competitive advantages for the company. Is your company's background office fully automated? "Innovation - Production - Decline" cycle is accelerated, thus leading to the diversification of customers and the atrophy of the supplier market window. Online surfing customers can easily get a lot of supplier information, simply change the supplier's choice only with the mouse gently. Due to the expansion of "commercialization", in many industries, the product advantages have gradually declined, and customer relationships have become the key to producing competitive advantage. How is the arm of the nearby poppical fashioned clothing - "Hello, Watkins Mrs, Ryan"? I specially left some cotton clothes, I think you will like it, just below ... "- A set of unreal practices to large businesses to this way. CRM technology provides companies with a set of supplies Large-scale systematic customer relationship management method. Customer relationship life cycle
Traditionally - as the definition "is not aware of the real user of the interconnection" --- Company employee is the main user of the CRM application. The e-business (e-business) or the most popular "ECRM" application is introduced to interact with customers through corporate websites, e-commerce front desk and self-service applications. Since 1999, partnership management applies to impact markets, which is used to support channel partners and other middlemen exist between enterprises and their end users.
These applications support the various business processes in the following customer relationships:
** Marketing. Targeting potential customers through data acquisition, activity management, and distribution, get new customers. Remember, it is emphasized here that the long-term relationship value is, not a short interest. **Sales. By applying recommended generators, configurs, knowledge management tools, contact managers, and predictive help, enterprises to achieve effective sales processes - no these may only say these eight words to end a sale: "Let me get back to YOU ON THAT. "** E-commerce. In the Internet age, the sales process should seamlessly turn to procurement transactions, fast, convenient and can at least cost. All customers should have a contact record in your company, no matter what contact us. ** service. Use call center or interconnect-based customer self-service system to handle after-sales service and provide help. Let's refer to "Specific dealing with" instead of "simply do a FAQ (common problem) page."
CRM is a business strategy used to create and maintain long-term profitable customers. Successful CRM implementation should start with a business philosophy, this philosophy is a series of company activities around customer needs. Only when CRM technology can play its own role - as a key functional tool that converts strategy into commercial profits in the process.
About author
Bob Thompson is a president of Silicon Valley Independent Advisor - Front Line Solutions, as well as CRMGURU.com's founder. Bob Focus on Research Partnership Management (PRM) --- A ability to create more profitable channel partnerships E - commerce strategy. Bob is an industry top PRM expert, and he has written a lot of this article and report and speaks around the world. For more details, please visit: www.frontlinehq.com. Responsible Editor: Zhang Song "Review" "Good text recommended" "I want to contribute" "Print Text"
E-Works.Net.cn Related Courses · Section 1 PDM and Enterprise Information Integration · Section 2 Management Information System (MIS) · Section 3 What is ERP · Section 4 Manufacturing Resources Program and Enterprise Resources Program (MRPI) · Section 5 Decision Support System (DSS) · Section 6 Office Automation System (OA) · Section 7 Computer Integrated Manufacturing System (CIMS) · Section 8 Customer Relationship Management (CRM) · Section 9 Supply Chain Management (SCM)
[More Courses] Recommended Topics · Technical System · Manufacturing System · Management System · Emerging Technology · Integrated System · E-Commerce · Basic Technology · System Integration · Enterprise Management Section 3 What is ERP Confirmed Enterprise Resource Planning (ERP) is Gartner Group proposed early 1990, Gartner Group IT glossary definition of the ERP: Gartner Group's IT Glossary - Enterprise Resource Planning (ERP) a concept developed by Gartner Group describing the next generation of manufacturing business systems and manufacturing resource planning (MRP II) software. It will include the client / server architecture, use graphical user interfaces and be crafted with open systems. Beyond the standard functionality that is offered, other features are included, eg, quality, process operations management, and regulatory reporting. In addition, the base technology used in ERP will give users both software and hardware independence as well as an easy upgrade path. Key to ERP is the way in which users can tailor the application so it is intrinsically easy to use. a concept of Gartner Group developed Describe the next generation of manufacturing business systems and manufacturing resource programs (MRP II) software. It will include a client / service architecture, using a graphical user interface, an open system production. In addition to existing standard features, it also includes other features, such as quality, process operation management, and adjustment reports. In particular, the basic technology used by ERP will be easier to upgrade the independence of both user software and hardware. The key to ERP is that all users can crop their applications and have natural ease of use. Gartner Group proposes that the functional standard with ERP should include four aspects: 1. Beyond the MRPI range of integrated features include quality management; laboratory management; process job management; formula management; product data management; maintenance management; control reports and warehouse management. 2. Manufacturing environments that support the mixing method include both a manufacturing environment that supports discrete and supports processes; in accordance with the ability of the Object-oriented business model combines business processes and international applications. 3. Support the ability to monitor the ability to improve business performance, including control and engineering methods across the enterprise; simulation function; decision support and graphical capabilities for production and analysis. 4. Supported open client / server computing environments include client / server architecture; graphical user interface (GUI); computer-aided design engineering (case), object-oriented technology; use SQL relational database query; internal integrated engineering system , Business System, Data Acquisition and External Integration (EDI). ERP is the transcendence of MRPI, from essentially, ERP is still MRPI, but in terms of function and technology, it exceeds traditional MRPII, which is driven by customers, time-based, facing the entire supply chain management Enterprise Resource Planning.
I. The core management of the ERP system is the core management idea of ERP is to achieve effective management of the entire supply chain, mainly reflected in the following three aspects: 1. Reflecting the idea of managing the entire supply chain resources in the ICRC The resources cannot be effectively involved in market competition, but also to include related parties such as suppliers, manufacturing factories, distribution networks, customers, etc., in order to effectively arrange the production, supply, supply, Increase activities to meet the needs of all market resources in all societies to quickly and efficiently carry out efficiency and achieve competitive advantage in the market. In other words, modern enterprise competition is not competition between single enterprises and a single business, but a competition between enterprise supply chains and another corporate supply chain. The ERP system implements the management of the entire enterprise supply chain, adapting to the needs of enterprises in the market competition in the "Knowledge Economic Times. 2. Reflecting Lean Production, Synchronous Engineering and Agile Manufacturing IRP System Support for the management of hybrid production methods, its management thinking is in two aspects: one is the idea of "Lean Production", it is A business strategy system proposed by the US MIT (MIT). That is, the company is organized by mass production, including customers, sales agents, suppliers, collaboration units into the production system, and the company's relationship with their sales agents, customers and suppliers, is no longer simple to be a business relationship. It is a partnership share of interest sharing, which has formed a company's supply chain, which is the core idea of lean production. The second is the idea of "agile manufacturing". When the market changes, when companies have specific market and product demand, enterprises's basic partners do not necessarily meet the requirements of new product development and production. At this time, the company will organize a short term composed of specific suppliers and sales channels. Or disposable supply chain, form a "virtual factory", regard the supply and collaboration units as an integral part of the enterprise, using the "Synchronous Project (SE)", organized production, use the shortest time to enter the market, always Keep the product's high quality, diversification, and flexibility, this is the core idea of "agile manufacturing". 3, the planning system in the ideological ERP system embodying the prior plan and things mainly includes: the main production plan, material demand plan, capacity plan, procurement plan, sales implementation plan, profit plan, financial budget and human resources plan, etc. These program features and value control functions are fully integrated into the entire supply chain system. On the other hand, the ERP system automatically generates accounting records while transaction processing, and ensures synchronous records and data synchronous records and data of fund flow and logistics while transmitting transaction processing. . Thus, according to the status quo of financial funding, the discharge of the dragon, and further trace the relevant business activities that have occurred, and the funding information is lagging behind the material information, which is easy to implement control and real-time decision making. In addition, the plan, transaction, control, and decision-making functions are implemented in the entire supply chain business processing process, requiring maximizing the work potential and responsibility of each person during each process business process, between processes and processes It emphasizes the spirit of cooperation between people to give full play to each subjectivity and potential in organic organizations. Implementing enterprise management from the "towering" organizational structure to the "flat" organization, improve the response speed of enterprises to market dynamic changes. In summary, with the rapid development and application of IT technology, the ERP system can turn many advanced management ideas into computer software systems that can be implemented in reality. Second, the relationship between application ERP and enterprises ERP is a new management model to transform the old management model of the original enterprise, and is an advanced, effective management idea and method.
In actual promotion applications, ERP software is not in place. The effect of most companies is not significant, and there is no extensive attention to the vibration of corporate decision makers. 1. Implementing ERP is a comprehensive change in corporate management, the leadership of the enterprise should be first educated, and the second is the implementation of modern management theory and the implementation of enterprise management and related links, making it a leader, management and employee. Conscious action makes modern management awareness into the enterprise and has become part of the corporate culture. Foreign enterprises implement ERP seems to have no rooms, and the whole is accepted and conscious. In fact, running companies doing this is the meaning of the sky, and we have to wait for the improvement of thought, the concept is updated, sometimes to avoid the sharpness, move the storm, and push each other. If we don't firmly say goodbye to these bad habits, this all-round change will repeated, and even die. 2. The corporate management team must have a consensus to go to the eyes, practicing the internal work, doing the basic work of management, this is any good application software and software providers unable to provide it, can only rely on their own diligence. The implementation of ERP is called "First Hand Engineering", which shows the special role of the company's policy makers in the ERP implementation process. ERP is a management system that affects the global, there is no participation and authorization of the first handle, it is difficult to mobate. 3. ERP investment is a system engineering ERP input and output and output comparison between other fixed asset equipment. It is not so intuitive, light and clear, and it is impossible to return it immediately, see benefits. ERP investment is a systematic project, which is not immediate, it is mainly to manage ideas, which is a red line in business management. It works for a long time, innovative benefits, and continuously deepening the management of management. In addition, implementing ERP should also be subject to local conditions, and the specific problem is specifically analyzed due to business. First, in accordance with the specific needs of the enterprise, not the small machine, or the WINDOWSNT is not in the scale of the company, so long-term operation, it is extremely harmful to the enterprise. Second, this kind of investment is not for all, due to the development of technology, with the in-depth work, the company will become more and more resources, so there should be corresponding investment every year to ensure the health of the system healthily. 4. ERP's implementation requires composite talents to understand computer technology and learn from management. The current colleges and universities have far from the cultivation of composite talents. The cultivation of composite talents requires a process and a certain time, but the corporate leader often treats such a lot of talents as a general manager, and she didn't treat them as a business that is not easy to come. It is an important team. . This is related to long-term neglecting management, which is far from the market in the enterprise, but the "auxiliary" role is not a policy tilting object, which is an important reason for the loss of talent. In addition, when enterprises in ERP, these composite talents play a pilot role, and once managed into routines, they seem to be extra people, this has become an inevitable law. In the talent market, the composite talents are most active, those entrepreneurs who have eye will dig talents, and this is not conducive to the implementation of the team. In short, the enterprises that have the conditions must be on the ERP management system in the event, and they cannot only improve the theoretical research, and then study, and spend a long time. To first organize internal management basic data, select or develop ERP software that suits your company, the conditions are mature.
Third, the risk of ERP and its prevention enterprises have no matter how superior, no matter how full, the risk of implementation is still present. Among the implementation cycles of the ERP system, various influencing factors may change at any time. How to effectively manage and control risks is one of the important links to ensure the success of the ERP system. The risk of ERP projects typically people generally focus on the analysis of many factors in the implementation process, and often neglect the potential risks of the project before and implementation of the ERP system. For ERP projects, risk exists in the entire process of the project, including project planning, project pre-care, implementation processes, and system operation. Incident, the risk of ERP projects has the following aspects: 1. There is a lack of planning or planning; The results did not meet the standard; 4. The design process lacks effective control links; 5. Implementation results are not evaluated or evaluated; 6. The system security design is imperfect, there is a hidden danger of the system being illegally invaded; Complete, it is easy to cause the system to crash. 1. Is there a five-year IT system plan for strategic planning companies? With the information of society, IT systems are not only tools for companies, but also technical means. ERP acts as an important part of the IT system, serving the long-term planning of the enterprise, is a long-term planning means and guarantee. ERP's goal is derived from IT system planning, which is the basic criterion for evaluating the success or failure of ERP system, which should clarify the implementation range and implementation of the ERP system according to IT system planning. 2. Project pre-sub-preparations determine hardware and network programs, select ERP systems and evaluate consulting partners is the three main tasks of this phase, and the three elements implemented by ERP systems. Hardware and network solutions directly affect the performance, operational reliability and stability of the operation; the strength of the ERP system function is determined to meet the needs of enterprise needs; the work ability and experience of consulting partners and the implementation of the implementation process. 3. Project Implementation Control In the ERP system implementation, project management technology is usually controlled and managed. Effective implementation control is expressed in scientific implementation plans, clear stages, and strict results review. Not only that, but effective control is also manifested in active coordination and smooth information delivery channels. Organizational organizations implementing ERP include: Instructors, project managers, external consultants, IT departments, functional departments, and end users of the functional department. Coordination and communication between the sectors determine the work quality and work efficiency of the implementation process. At present, this risk is particularly obvious and serious under the conditions of the lack of appropriate project managers. 4. Business Process Control Enterprise Business Process Restructuring is done in the design phase of the project implementation. The control and supervision of the process guarantees that after the official operation, the various services are effective in control, avoiding people from people to people. When designing control links, it is necessary to take care of control and efficiency. Excessive control links and business process redundancy will now reduce productivity. And the control link will have the risk of business out of control. 5. Project Implementation Effect While Project Evaluation is the last link of ERP implementation process. But this does not mean that the project assessment is not important. Instead, the results of the project assessment are the direct reflection of the ERP implementation effect. Correctly evaluate the implementation results, inseparable from clear implementation goals, objective evaluation criteria and scientific evaluation methods. There is currently a problem that neglect project assessment. Ignore the project assessment will bring the hidden dangers that the implementation team does not care about implementation. This is the huge risk of ERP projects. 6. System security management system security includes: operating system authorization, network device permission, application system function permission, data access, virus prevention, illegal intrusion supervision, data change tracking, data security backup and archive, host room security management Regulatory, system administrator supervision, and so on. At present, there are fewer personnel who are proficient in computer technology in the enterprise, and there are not many computers accessing the Internet.
Therefore, when implementing an ERP system, there is generally no phenomenon that is not paying attention to system security. Such as: the user does not pay attention to the password confidentiality, and the super user authorizes multiplayers. The direct consequences of lack of safety awareness are vulnerabilities and defects in the safety design. In recent years, there have been newspapers to disclose the news that the bank or enterprise computer system is illegally invaded, which sounds a alarm for the company. 7. Unexpected accidents or disaster floods, fires, earthquakes, etc. irresistible natural disasters will bring devastating strikes to the ERP system. After the company officially enabled the ERP system, this destruction will directly cause interruption of business transactions, bringing unrecognizable losses to enterprises. The strategy and countermeasures of the unreasonable silk are a good way to reduce this risk. Establish a remote backup and recovery mechanism; steps and measures for manual processing services are restored in the case where the computer system does not work properly. Fourth, ERP application Success Sign ERP application is successful, in principle, can be measured from the following aspects: 1. System running integration: This is the most basic manifestation of ERP applications in technology solutions. The ERP system is a software system that integrates corporate logistics, capital flow, and information flow. The core management thinking is to implement the "Supply Chain" management. Software applications will across multiple departments or even multiple companies. In order to achieve the application goal of the expected set, the most basic requirement is that the system can run, implement the integrated application, establish a data system and information sharing mechanism for enterprise decision-making. In general, if the ERP system is only applicable to the financial sector, it can only realize the standardization of financial management, improve receivables and fund management; only in sales department applications can only strengthen and improve marketing management; only in the inventory management department, Can only help master inventory information; only in production sector applications can only assist in developing production planning and material demand plans. Only integrated integrated operations can only be achieved: reduce inventory, improve fund utilization and control business risk; control product production cost, shorten product production cycle; improve product quality and pass rate; reduce financial bad debts, rest amount, etc. . These goals can be truly reached, but also depends on the implementation effect of the restructuring of the enterprise business process. 2. Business processes rationalize: This is an embodiment of ERP application in improving management efficiency. The premise of the success of ERP application is that the business process reorganization must be implemented. Therefore, the success of ERP application means that the enterprise business processing process is reasonable and implemented in the following ultimate goals of ERP applications: Enterprise competitiveness has been greatly improved The company's response speed is greatly accelerated in the face of the market; customer satisfaction is significantly improved. 3. Performance Monitoring Dynamics: ERP's application will provide rich management information. How to use this information and really play in the process of enterprise management and decision making, is another flag that measures the success of the ERP application. After the ERP system is fully investive, the enterprise should design a statement of the report system for dynamic monitoring management performance changes by the information resources provided by the ERP system, in order to periodically feedback and correcting the problems in the management. This work is generally designed by the company after the implementation of the ERP system. Enterprises have not used the information resources provided by the ERP system to establish their own performance monitoring systems, which will mean that the ERP system application is not completely successful. 4. Management improvement: With the application of ERP system and the rationalization of enterprise business processes, corporate management will be significantly improved. In order to measure the level of improvement in the management level, enterprise management standards can be comprehensively evaluated according to the management assessment index system provided by the Management Consulting. The evaluation process itself is not the purpose, and establishing a mechanism that can constantly conduct self-evaluation and continuous improvement management is true. This is also a sign that ERP applications is often not paid attention to people.
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E-Works.Net.cn Related Courses · Section 1 PDM and Enterprise Information Integration · Section 2 Management Information System (MIS) · Section 3 What is ERP · Section 4 Manufacturing Resources Program and Enterprise Resources Program (MRPI) · Section 5 Decision Support System (DSS) · Section 6 Office Automation System (OA) · Section 7 Computer Integrated Manufacturing System (CIMS) · Section 8 Customer Relationship Management (CRM) · Section 9 Supply Chain Management (SCM)
[More Courses] Recommended Topics · Technical System · Manufacturing System · Management System · Emerging Technology · Integrated System · E-Commerce · Basic Technology · System Integration · Enterprise Management Section 3 What is ERP Confirmed Enterprise Resource Planning (ERP) is Gartner Group proposed early 1990, Gartner Group IT glossary definition of the ERP: Gartner Group's IT Glossary - Enterprise Resource Planning (ERP) a concept developed by Gartner Group describing the next generation of manufacturing business systems and manufacturing resource planning (MRP II) software. It will include the client / server architecture, use graphical user interfaces and be crafted with open systems. Beyond the standard functionality that is offered, other features are included, eg, quality, process operations management, and regulatory reporting. In addition, the base technology used in ERP will give users both software and hardware independence as well as an easy upgrade path. Key to ERP is the way in which users can tailor the application so it is intrinsically easy to use. a concept of Gartner Group developed Describe the next generation of manufacturing business systems and manufacturing resource programs (MRP II) software. It will include a client / service architecture, using a graphical user interface, an open system production. In addition to existing standard features, it also includes other features, such as quality, process operation management, and adjustment reports. In particular, the basic technology used by ERP will be easier to upgrade the independence of both user software and hardware. The key to ERP is that all users can crop their applications and have natural ease of use. Gartner Group proposes that the functional standard with ERP should include four aspects: 1. Beyond the MRPI range of integrated features include quality management; laboratory management; process job management; formula management; product data management; maintenance management; control reports and warehouse management. 2. Manufacturing environments that support the mixing method include both a manufacturing environment that supports discrete and supports processes; in accordance with the ability of the Object-oriented business model combines business processes and international applications. 3. Support the ability to monitor the ability to improve business performance, including control and engineering methods across the enterprise; simulation function; decision support and graphical capabilities for production and analysis. 4. Supported open client / server computing environments include client / server architecture; graphical user interface (GUI); computer-aided design engineering (case), object-oriented technology; use SQL relational database query; internal integrated engineering system , Business System, Data Acquisition and External Integration (EDI). ERP is the transcendence of MRPI, from essentially, ERP is still MRPI, but in terms of function and technology, it exceeds traditional MRPII, which is driven by customers, time-based, facing the entire supply chain management Enterprise Resource Planning.
I. The core management of the ERP system is the core management idea of ERP is to achieve effective management of the entire supply chain, mainly reflected in the following three aspects: 1. Reflecting the idea of managing the entire supply chain resources in the ICRC The resources cannot be effectively involved in market competition, but also to include related parties such as suppliers, manufacturing factories, distribution networks, customers, etc., in order to effectively arrange the production, supply, supply, Increase activities to meet the needs of all market resources in all societies to quickly and efficiently carry out efficiency and achieve competitive advantage in the market. In other words, modern enterprise competition is not competition between single enterprises and a single business, but a competition between enterprise supply chains and another corporate supply chain. The ERP system implements the management of the entire enterprise supply chain, adapting to the needs of enterprises in the market competition in the "Knowledge Economic Times. 2. Reflecting Lean Production, Synchronous Engineering and Agile Manufacturing IRP System Support for the management of hybrid production methods, its management thinking is in two aspects: one is the idea of "Lean Production", it is A business strategy system proposed by the US MIT (MIT). That is, the company is organized by mass production, including customers, sales agents, suppliers, collaboration units into the production system, and the company's relationship with their sales agents, customers and suppliers, is no longer simple to be a business relationship. It is a partnership share of interest sharing, which has formed a company's supply chain, which is the core idea of lean production. The second is the idea of "agile manufacturing". When the market changes, when companies have specific market and product demand, enterprises's basic partners do not necessarily meet the requirements of new product development and production. At this time, the company will organize a short term composed of specific suppliers and sales channels. Or disposable supply chain, form a "virtual factory", regard the supply and collaboration units as an integral part of the enterprise, using the "Synchronous Project (SE)", organized production, use the shortest time to enter the market, always Keep the product's high quality, diversification, and flexibility, this is the core idea of "agile manufacturing". 3, the planning system in the ideological ERP system embodying the prior plan and things mainly includes: the main production plan, material demand plan, capacity plan, procurement plan, sales implementation plan, profit plan, financial budget and human resources plan, etc. These program features and value control functions are fully integrated into the entire supply chain system. On the other hand, the ERP system automatically generates accounting records while transaction processing, and ensures synchronous records and data synchronous records and data of fund flow and logistics while transmitting transaction processing. . Thus, according to the status quo of financial funding, the discharge of the dragon, and further trace the relevant business activities that have occurred, and the funding information is lagging behind the material information, which is easy to implement control and real-time decision making. In addition, the plan, transaction, control, and decision-making functions are implemented in the entire supply chain business processing process, requiring maximizing the work potential and responsibility of each person during each process business process, between processes and processes It emphasizes the spirit of cooperation between people to give full play to each subjectivity and potential in organic organizations. Implementing enterprise management from the "towering" organizational structure to the "flat" organization, improve the response speed of enterprises to market dynamic changes. In summary, with the rapid development and application of IT technology, the ERP system can turn many advanced management ideas into computer software systems that can be implemented in reality. Second, the relationship between application ERP and enterprises ERP is a new management model to transform the old management model of the original enterprise, and is an advanced, effective management idea and method.
In actual promotion applications, ERP software is not in place. The effect of most companies is not significant, and there is no extensive attention to the vibration of corporate decision makers. 1. Implementing ERP is a comprehensive change in corporate management, the leadership of the enterprise should be first educated, and the second is the implementation of modern management theory and the implementation of enterprise management and related links, making it a leader, management and employee. Conscious action makes modern management awareness into the enterprise and has become part of the corporate culture. Foreign enterprises implement ERP seems to have no rooms, and the whole is accepted and conscious. In fact, running companies doing this is the meaning of the sky, and we have to wait for the improvement of thought, the concept is updated, sometimes to avoid the sharpness, move the storm, and push each other. If we don't firmly say goodbye to these bad habits, this all-round change will repeated, and even die. 2. The corporate management team must have a consensus to go to the eyes, practicing the internal work, doing the basic work of management, this is any good application software and software providers unable to provide it, can only rely on their own diligence. The implementation of ERP is called "First Hand Engineering", which shows the special role of the company's policy makers in the ERP implementation process. ERP is a management system that affects the global, there is no participation and authorization of the first handle, it is difficult to mobate. 3. ERP investment is a system engineering ERP input and output and output comparison between other fixed asset equipment. It is not so intuitive, light and clear, and it is impossible to return it immediately, see benefits. ERP investment is a systematic project, which is not immediate, it is mainly to manage ideas, which is a red line in business management. It works for a long time, innovative benefits, and continuously deepening the management of management. In addition, implementing ERP should also be subject to local conditions, and the specific problem is specifically analyzed due to business. First, in accordance with the specific needs of the enterprise, not the small machine, or the WINDOWSNT is not in the scale of the company, so long-term operation, it is extremely harmful to the enterprise. Second, this kind of investment is not for all, due to the development of technology, with the in-depth work, the company will become more and more resources, so there should be corresponding investment every year to ensure the health of the system healthily. 4. ERP's implementation requires composite talents to understand computer technology and learn from management. The current colleges and universities have far from the cultivation of composite talents. The cultivation of composite talents requires a process and a certain time, but the corporate leader often treats such a lot of talents as a general manager, and she didn't treat them as a business that is not easy to come. It is an important team. . This is related to long-term neglecting management, which is far from the market in the enterprise, but the "auxiliary" role is not a policy tilting object, which is an important reason for the loss of talent. In addition, when enterprises in ERP, these composite talents play a pilot role, and once managed into routines, they seem to be extra people, this has become an inevitable law. In the talent market, the composite talents are most active, those entrepreneurs who have eye will dig talents, and this is not conducive to the implementation of the team. In short, the enterprises that have the conditions must be on the ERP management system in the event, and they cannot only improve the theoretical research, and then study, and spend a long time. To first organize internal management basic data, select or develop ERP software that suits your company, the conditions are mature.
Third, the risk of ERP and its prevention enterprises have no matter how superior, no matter how full, the risk of implementation is still present. Among the implementation cycles of the ERP system, various influencing factors may change at any time. How to effectively manage and control risks is one of the important links to ensure the success of the ERP system. The risk of ERP projects typically people generally focus on the analysis of many factors in the implementation process, and often neglect the potential risks of the project before and implementation of the ERP system. For ERP projects, risk exists in the entire process of the project, including project planning, project pre-care, implementation processes, and system operation. Incident, the risk of ERP projects has the following aspects: 1. There is a lack of planning or planning; The results did not meet the standard; 4. The design process lacks effective control links; 5. Implementation results are not evaluated or evaluated; 6. The system security design is imperfect, there is a hidden danger of the system being illegally invaded; Complete, it is easy to cause the system to crash. 1. Is there a five-year IT system plan for strategic planning companies? With the information of society, IT systems are not only tools for companies, but also technical means. ERP acts as an important part of the IT system, serving the long-term planning of the enterprise, is a long-term planning means and guarantee. ERP's goal is derived from IT system planning, which is the basic criterion for evaluating the success or failure of ERP system, which should clarify the implementation range and implementation of the ERP system according to IT system planning. 2. Project pre-sub-preparations determine hardware and network programs, select ERP systems and evaluate consulting partners is the three main tasks of this phase, and the three elements implemented by ERP systems. Hardware and network solutions directly affect the performance, operational reliability and stability of the operation; the strength of the ERP system function is determined to meet the needs of enterprise needs; the work ability and experience of consulting partners and the implementation of the implementation process. 3. Project Implementation Control In the ERP system implementation, project management technology is usually controlled and managed. Effective implementation control is expressed in scientific implementation plans, clear stages, and strict results review. Not only that, but effective control is also manifested in active coordination and smooth information delivery channels. Organizational organizations implementing ERP include: Instructors, project managers, external consultants, IT departments, functional departments, and end users of the functional department. Coordination and communication between the sectors determine the work quality and work efficiency of the implementation process. At present, this risk is particularly obvious and serious under the conditions of the lack of appropriate project managers. 4. Business Process Control Enterprise Business Process Restructuring is done in the design phase of the project implementation. The control and supervision of the process guarantees that after the official operation, the various services are effective in control, avoiding people from people to people. When designing control links, it is necessary to take care of control and efficiency. Excessive control links and business process redundancy will now reduce productivity. And the control link will have the risk of business out of control. 5. Project Implementation Effect While Project Evaluation is the last link of ERP implementation process. But this does not mean that the project assessment is not important. Instead, the results of the project assessment are the direct reflection of the ERP implementation effect. Correctly evaluate the implementation results, inseparable from clear implementation goals, objective evaluation criteria and scientific evaluation methods. There is currently a problem that neglect project assessment. Ignore the project assessment will bring the hidden dangers that the implementation team does not care about implementation. This is the huge risk of ERP projects. 6. System security management system security includes: operating system authorization, network device permission, application system function permission, data access, virus prevention, illegal intrusion supervision, data change tracking, data security backup and archive, host room security management Regulatory, system administrator supervision, and so on. At present, there are fewer personnel who are proficient in computer technology in the enterprise, and there are not many computers accessing the Internet.
