The importance of customer satisfaction is not as good as loyalty. It has released the IT company loyalty list on Monday in tracking customer loyalty. Vice President Walker, said that the results show that the customer's loyalty and the company's financial performance are related. If a high customer loyalty has a high operating profit rate, the customer's loyalty is not good, the company operates the profit margin It is a negative value. Walker evaluates more than 50 brands of five major categories, which are software, services, networks, servers and workstations, storage systems. IBM participated in all five alternatives of selection, ranked first in four categories, just low software score, and software accounted for 15% of IBM income in the first half of this year. The only company close to IBM is HP, but HP is only loyal to the IT service, HP software, network, server, and storage system customers can't talk. Sun Microsystems are not loyal to the company in servers, software, and storage categories. Some companies scored very high, but only participated in a class of selection, such as Microsoft and SAP. Dell and Cisco are the only businesses that have a high level in all participating categories. Some customers are loyal to a brand because they have no choice. 30% of companies said they have fallen into the supplier's trap, Walker did not announce the list of such companies. 23% of companies said that suppliers lost their business, only 44% of companies expressed their loyalty to suppliers. NetWork Appliance is surprising before the loyalty ranking, and their income last year is 1.1 billion US dollars. The income scale of this storage company is small compared to other ranking companies. The company created in 1992 is also on The youngest company in the list. Bangsell said that if the company is only satisfied with customer satisfaction, this standard is too low. He said: "Customers may feel satisfied, but if they will buy or even add buying is another thing." (Compilation: Sohu IT UnifyTruth)
Transfer from: Sohu IT
