LINK:
Http://news.xinhuaet.com/fortune/2004-09/17/content_1992133.htm
About Lu Xi will have been spread in a small range in the past few weeks before, and the unfortunate facts have finally fulfilled on September 10. The general manager of the large-scale regional directors of the Oracle "management standardization, depth localization" surgery, and now they have been "changing the order" by the Oracle headquarters. After Lan Chu first left, it will no longer serve other positions in China, but will completely leave Oracle, and Oracle will no longer retain the "Greater China" setting after Lanchi, currently Oracle Chinese company. The three regions of the three major regions such as North China and South China will report directly to the Asia Pacific region. All of this shows the end of the historical history of Oracle.
Iron wrist policy
Lu Chu first came from Singapore. In 1981, it entered the IT industry. He has worked in the famous multinational IT of IBM, Siemens. Before serving as the general manager of the Oracle of Oracle, he served as the managing director of Oracle Nanya District, and successfully led the region to spend the Asian financial crisis. After joining the Oracle of Oracle at the end of 2001, the strategy of Oracle in the Chinese market was significantly accelerated into the overall planning of its global strategy. Since Lu's predecessor Bobo, and the general manager Hu Bolin, General Manager Hu Bolin launched the "Golden China Plan" to receive the Oracle Headquarters, Oracle World began to settle in Beijing, focusing on the long-term planning of Shenzhen and Beijing two R & D centers have also been established.
Lanchi started from Singapore to sell tiger beer, and the will is firm, and the style is tough. The difference from Polyhua, Hu Bolin and others lies in that he is determined to use a more effective means to regulate the management of Oracle China. He didn't think too much about the complex "national information", but the surgical play of "Sweeping medicine under the sinking, fast knife and screaming". This is true for its internal control or the integration of channels.
Lan Chu first implemented the "Iron Had Policy" after going to December 2001, and the channels have made a big surgery, and the Oracle China "three-pointed world" is treated. I. Clean up channels, reduce partners, and minimize the profits of partners. The purpose of this move is that I hope that through the big waves, it will eventually reserve a truly efficient partner. As for the illuminator, it will naturally refund in the abundance of "reminding the money". Second, the strengthening channel Banker function, minimize the risk of fundamental funds. The purpose of this move is to minimize the risk of fundamental funds. The third is the number of streamlined channels, focusing on a few agency with high value-added services (including product development) and distribution. This is a new definition under Oracle's channel value.
However, in its last 2 years, in addition to the performance of May 2004 to May 2004, the transcripts of Oracle China did not have a few exciting numbers. Today, the global ERP market has begun to rise, but it has always been sent to the Asia-Pacific region, especially the Chinese market, which has been hoped by Oracle, but always behaves. On July 21, in Shanghai, the "Global Management and New Technology Conference" held in Shanghai, Lu Xi was clarified for the previous rumors of the China Market performance: "We currently have more than 6,000 customers in China. In 2003 we The size of employees in China reached 600 people. "Williams, Executive Vice President, Executive Vice President, Oracle, also further affirmed the results of the Chinese company:" 2004 fiscal (June 2004) is an Outbon China The fastest growing year, which has become the fastest growing quarter in the 4th quarter. "
Since then, Lu Xi first believes that the profit in China's software industry should not decline, and China has more internationalized. This situation has no reason to occur. Last year was the fastest year of Oracle China's growth. In his impression, the previous China software industry is not, but the number of software companies is now more than the number of hardware companies, the industry has been made, and there is also a lot of scale. Lu Chu first explained: "There is no value in Chinese software, the software is not asked as hardware. And China's piracy is much. If the software is brain, hardware is the body, China's current situation is very healthy, but the brain has Question. "Failed strategy
English fluent, declined in Chinese expressed, there are Rari Ellison's resolute and stubborn act. He joined Oracle Singapore in 1997, and he began to serve in Greater China in June 2002. Some people say that Ellison is optimistic about Lu Xi, one is Lu Xiji process management. When Oracle is developing to enterprise application software, it can bring more development ideas; more, the Chinese market is very important, when China Business In its global market, more than 5% have become one of the top ten most important markets, Oracle Chinese companies need international experience.
Perhaps benefit from the mature market experience in South Asia, Lu Xi is a firm implementor of the headquarters strategy. The process management of Oracle in China, promoting Linux server development and enterprise software applications, and enabling Oracle's rapid growth in China.
However, Lu Xi's "International Strategy" did not receive the support of Zhang Shuheng, the general manager of the former Chinese company, but became the root cause of its left office. Zhang Shuheng is the authentic local author, from the general manager of Oracle, industry general manager, deputy general manager of Chinese companies has done a director of the Chinese company. He believes that the process implemented by Lu Chunchi is somewhat deviating from the Chinese market. Zhang Shuheng said that there is difficult to communicate. Because of 20 people participated in the Oracle China company management meeting, Lu Chi is basically unrecognizable. As a result, there are fewer and fewer people in mainland China at the management meeting, so that in June 2004, they have been replaced by people such as Singapore or Hong Kong in China.
As a result, Oracle China has lost up to 70% in the last two years, and the frequent frequency changes in Hua Headu are become a fate of oracle. Like more and more multinational companies, Oracle will incorporate rapidly increasing Chinese markets into the global strategic system, and the balance of human capital will incline toward the internationalization. In fact, no matter what, performance is the final means of test managers. In the time of money, the Oracle Headquarters will gradually lose patience, perhaps this is the reason for Lu Xi, really defeated China. (Reporter Zou Hua)
