Microsoft is "refining" for its "Truth" advertising activities for Linux, which focuses on Red Hat, Novell and IBM, no longer intended to Linux.
Taylor, general manager of Microsoft's platform strategy, said in an interview this Wednesday, this new strategy is based on the fact that the vast majority of Linux users buy software from a company instead of downloading or downloading online. "Assembly". Microsoft will compare our products, with competitors' products, such as Red Hat running Java's application server software. Taylor said that our comparison object will no longer be Linux, but Red Hat, Novell, IBM. Taylor is the highest level of officials that Microsoft is responsible for responding to Linux and open source software threats. Taylor's strategy includes funding the research company's research, "Getting the Truth" advertising activities, preventing Microsoft's officials from making a "personal attack" for open source. He also met with customers in the world and first increased its counterattack in Europe.
Taylor said he expects the spearhead to more convincing software customers for Linux manufacturers such as Red Hat, Novell. However, Microsoft has realized that Microsoft must take different strategies to get students and programmers.
Microsoft has also strengthened its counterattack through a change in Linux overlook, for example, it hired Linux experts such as Hilf. Taylor said that our officials are very understandable about their own technology, and there are few lessons for open source technology. They need to use the third party's consulting services when making decisions. Through these efforts, Microsoft has a better understanding of Linux and decides that Microsoft needs to develop Windows versions of high-performance computing fields.
Microsoft's marketing campaigns claimed that in terms of overall cost and security, Microsoft's products exceed Linux. Taylor said, especially in the first question, Microsoft's advantages have been recognized by users. Maybe it takes a while, customers can think that Microsoft has an advantage in security, and they have been hurt. (ZDNET China / CNET Technology Information Network)
Source: http://www.zdnet.com.cn/
