Oracle acquisition of Renke ten days suspense Oracle's self-help strategy

xiaoxiao2021-03-06  49

US Time Sovember 9 Ministry of Justice sued Oracle: NASDAQ: ORCL (Oracle: NASDAQ: ORCL) Acquired monopoly (PSFT) suspected monopoly is not established, and the Oracle can acquire all or some of the share options of People Soft companies through any direct or non-direct manner.

Although the US Department of Justice still retains the right to appeal, although the results of the judgment still have certain uncertainty, Oracle President Lari Ellison has been in order to celebrate the victory. Oracle Public Relations Officer Jennifer Glass said to the reporter: "Oracle is very happy to go up and down this judgment", Oracle's global website also posted a winning message in the first time of the oversized font.

If the acquisition goes smoothly, the new Oracle will become the biggest winner in the enterprise automation software market, and the size of this market is at least $ 220 billion.

The impact of this acquisition has far exceeded software industry integration and mergers. Because the results of the case will affect the anti-monopoly matter of all industries in the United States, and even affect the EU and Canadian's judgment of Oracle in the obeys.

Acquisition of Renke: Oracle's self-help strategy

Time is back to May 2003 that Renke proposed a resolution to announce the acquisition of J. D. Edwards with $ 1.5 billion.

This news is undoubtedly a sunny day, because the enterprise automation software market, SAP ranking first, Oracle rankings, Renke and JD Edwards are ranked third and fourth, and before Lari Once many times, Oracle's goal is to become the world's first software company, not only in the field of corporate information, but also with Microsoft, IBM is more vast market contest. However, if Renke acquires J. D. Edwards success, the ranked second, Oracle will ranked third.

The direct result of Renke's acquisition is to rush Oracle from the second thrown, which has a huge challenge for Oracle's market position. So, in Rereno, it was less than a week after the acquisition of Edwards, Oracle quickly released the news and announced the acquisition of benevolence.

This is the most tragic one in the field of enterprise software.

For Larry Elsen, who had already passed the year, the acquisition decision is no longer understood as a mental impulse, and the industry analyzes that this acquisition is crucial for Oracle's strategic development. .

In 1977, the 32-year-old Larry Ellison was inspired by someone else 's papers, and developed data management software and founded Oracle. The Oracle in that time is a pure database management software company, and the database management software has gradually stepped down the downstream, and the enterprise application management software is rapid. To this end, in recent years, Oracle has not hesled in application software development, and its main business income and profit source have also been transferred to the application software.

But this is still insufficient for Lari, to achieve the desire to make Oracle into the world software giant, at least to keep the leading advantage in the application software.

So, you can't exceed Renke and acquire Renke.

In the field of application software, especially in the field of financial and human resources software, Renke has absolute technical foundation and market share. If Oracle can successfully acquire Renco, whether it is the status of leaders who holds applications, or to future expansion, Have a quality help.

As a result, although Oracle acquisition plans have been suspected of the United States Justice, Connecticut, Hawaii and New York, the suspected monopoly of monopoly, but also face the investigation of the EU and the Canadian Ministry of Justice, Lari is still iron to buy. Acquisition strategy: killing and rescue

On the acquisition timing, Oracle made the benevolence. After the Renke has announced the acquisition of Edwards, Oracle began to declare war. This is the integration and digestion of all efforts to acquire and distribute all efforts to deal with the frankness of the 文. This allows the President of Renke and Craig Conway.

After entering the main benevolent in 1999, CONWAY has worked the proportion to the largest strategic transformation in Renke history, developed a pure network business architecture model with patented rights, which is the first example of the enterprise application software market. Prior to entering the main benevolence, Conway was a senior vice president of Oracle responsible for market supervision, sales and operation, and Larry Ellison was his boss.

Conway led the Board of Directors and shareholders of Renke to fight, and the killer is "Poison Pill" for anti-acquisition. On the one hand, this plan is the stock repurchase. Renke has spent nearly 800 million US dollars, repurchase the stock of Oracle maliciously acquired, on the other hand, using a guarantee, if the company is acquired by Oracle, Renke will return 5 times to customers Product amount. This guarantee will enable Renke even after being acquired, Oracle will still pay more than expected, while also the confidence of Renke customers.

In the acquisition method, Oracle chose premium acquisition. Since June 2003, it has been prepared, and Oracle's quotation has been adjusted four times, and the total acquisition cost is from $ 6.3 billion to $ 7.3 billion, and later to $ 9.4 billion, now $ 7.7 billion.

Every adjustment is inevitably brought about fluctuations in the share price of both parties. In the past 52 weeks, Oracle's share prices fluctuate between 9.78 -15.51 US dollars, while Renke's share price fluctuate between $ 15.39-20.04. When Oracle's first price was 16 US dollars, Renke's share price rose by 23%, and Oracle stocks rose 9%; then, Oracle will be adjusted from $ 16.6.5 US dollars per share. This adjustment, Renke's share price rose 3%,   俏 墼 墼 嵛 ⑾     墒 墒 墒 墒 墒 墒 凼 墒 墒 墒 墒 墒 墒 墒 墒 墒 墒 墒 墒 元 元 墒 墒 墒 墒 墒 墒 墒Shareholders are very moved, but at this time, Oracle said "not optimistic about the prospects of benevolence", lowered the purchase price, dropped from $ 26 to the current $ 21, Renke stock price fell to $ 16.92; in Northern California After the court made a judgment, Renke's share price rose by 17%, and Oracle stocks rose 3%.

An expert from the IBM Consultation Department analyzed the reporter and Oracle so three four times, and it was actually considered. "On the one hand, Renke's stock price is unstable, so that RENO is exhausted, so it is unable to focus on market and research and development, which is beneficial to Oracle, which is also convenient for acquisition. On the other hand, even if it does not acquire, Renke is also dragged scars Tired. "This consultant believes that" the most important thing is that Rarry is going to grasp this degree, to ensure that Renke does not die, it can save it in the hands of Oracle. "

15 months, a direct consequence of the direct consequences, in the second quarter earnings announced in July this year, the net profit of Renke decreased by 70% from the same period of the previous year, and the stock price fell 15.39 US dollars, fell to the lowest to 52 weeks. Price, even less than $ 16 in the beginning of Oracle. Regra Conway said that this result is mainly due to the malicious acquisition of Oracle, and the anti-monopoly survey of the Renerable human financial resources. Although followed, as Oracle's winning case, Renke's share price began to fall, to around $ 17, but obviously, Renke's share price is no longer controlled in his hand. Oracle anticipation

If the Oracle acquisition is successful, the global application software industry inevitably faces a shuffle, and Oracle will be better and ranked first German giant SAP counter.

However, the key factors in this industrial adjustment are no longer mastered in industry players, the key is the US Department of Justice Anti-monopoly Division.

In February this year, after several months of investigation, the US Department of Justice's anti-monopoly division concluded that Oracle acquisitions may cause monopoly in the field of finance and application software, resulting in price increases to consumers. The Oracle filed a lawsuit, accused its acquisition of Renke Software Co., Ltd. will weaken competition and lead to the climbing of software prices.

Oracle is not willing to stop this, and the case has also become the first case of the US high-tech industry since 2001, the first case of the judicial department decided to perform a case. Prior to this, the United States industry industry's anti-monopoly ruling of the Ministry of Justice has adopted the attitude of receiving smoothness.

Of course, in order to cope with the prosecution of the Ministry of Justice, Oracle has to "spend billions of dollars to deal with the lawsuits of the Ministry of Justice and the Ministry of Justice", for the US anti-monopoly lawsuits have touched San Francisco Spiegel Liao & Kagay Law Firm Senior Lawyer Kagay said that Kagay was a member of the San Francisco Local Court Antitrust and the Trade Court.

Similarly, the US government will also pay for billion US dollars to investigate, and determine the basis for the alleged monopoly legal provisions, will also write a new scene in the history of American judicial history.

But last week's judgment made by the Ministry of Justice and Renke, an official of the Anti-monopoly Department of the US Department of Justice said in the interview with the reporter, "the Northern California court showed a high independence" .

Steve Swasey, head of the media relationship of Renke, said that Journalists did not want to accept interviews and published views, only forwarded a statement that Renke has released a statement in the company website.

As the plaintiff's US Department of Justice and the Ministry of Justice, there are still 10 days of appeal time, the final fate, still master in the hands of the US government.

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