Morgan Witzel we often think about innovation from two aspects. The first is an innovative product. These products seize the public's ideas and satisfy people's needs. For example, the iPod digital music player, Dyson vacuum cleaner and hair stroke radio. Secondly, it is an innovative process, which makes the product and service production and delivery becomes cheaper, more efficient, online banking is an example. It is usually considered that any new company is at least to be successful. However, there are other innovations. Find a niche market in a market that has been established, then try to meet its needs, this does not belong to any of the above, but it also needs innovative thinking. Brand and marketing strategies of Ben and Jerry's Ben and Marry's Ben Jerry Brand and Marketing Strategy, accounting for the place of ice cream market, and is welcomed by the public. Its founders believe that the price of high quality ice cream can be found, and we will find wealthy consumers. The idea itself is like the same marketing strategy, which is extremely innovative. In the UK, the success of the Body SHOP is attributed to its environmental protection products, but some of them also created a strong brand because of their founders around environmentalism and social responsibility. This is a great innovation at the time. Not only that, companies starting with successful products or innovation processes, sooner or later faces how to maintain innovative advantages. We often read, the pace of innovation is getting faster and faster, more new ideas are flourishing towards the market, and the speed is faster than ever. Another aspect of this trend, now I want to earn money from innovation, it is more difficult than before, because competitors can copy or exceed your creativity. The patent or copyright can protect your intellectual property rights, but prevent others from going back to your creative step, disassemble, so finding different alternatives, and probably a better, cheaper way. Whether it is a small company or a large company, no matter whether it works for the startup of the company or a noise, the manager should regard innovation to a continuous process, a product, process and creative, constantly pushing new, updating the process. A process that makes customers satisfied. To lead the competition, or at least in the competition, it is not enough to launch creative in the workshop or laboratory by inventors and scientists, and then developed by the company. R & D is essential, but innovation refers not only to new marketing and brand promotion methods, but also new work organization methods. Donaldson Brown served as a Finance Director in Du Pont and General Motors, and a series of cost accounting skills he developed was one of the most important business innovations in the 20th century. His view on investment returns, forecasts, and elastic budgets, so that managers can more easily acquire and understand financial data. For newly established small companies, innovative thinking is crucial, and there are very few companies that don't have this company that can have a key first two years. Innovative thinking applications can cross the boundaries within the company, not only in the products and processes, but also in marketing, finance, human resources, and various organizations and operations. Since there is no innovation to continue, the new company cannot sit on the old. Every innovative thinking has been eliminated the seeds. Once it waits to generate efficiency, it should be thought about the next innovation.
