For CRM, it is necessary to distinguish the same simple database system, I feel that it requires the following characteristics, and they are designed, and it is difficult.
1. Design and implementation of the knowledge base. Knowledge Bases can be implemented in an automated manner and constantly expand their content.
2, the implementation of the call center. At present, the way we use is to use voice cards, but this way is a bit problem with the exchange of the original company's switch, I don't know that the commonly used telephone switches can achieve voice record and retrieval, I have seen some programs, some is Can implement this function, but is still not particularly suitable.
3, realization of business rules. A relatively perfect CRM system requires the implementation of business rules, it is not necessarily very powerful, but it is easy to use, ensuring self-customized business rules in implementing companies.
4, customization of business logic. This area is very good, we don't have the necessary work when we design (because it is better to achieve complexity).
5. Implementation of data mining function. From the project I implemented, some projects can be said to deceive customers in this regard, because there is no data in the initial period, this is not talking, and wait until the data is running to 1-2 years, the customer wants to achieve, it has exceeded it. Free server, at this time, you will need a contract for the second phase of the project.
6. Analysis of the sales opportunity. I have not been sold, which is not particularly clear for sales opportunity management. It is another person. However, I feel that he doesn't have a clear concept for the size of the sales opportunity, especially for our current business environment. The sales success rate not only depends on the company's own strength, the implementation of this business is a bit difficult.
7. The boundary issue of the software. For each software, it is difficult to define its boundaries, especially for CRM's non-core systems, customers often require some functions, and these functions are fundamentally difficult to define whether they are included in the CRM system.
