From: E-Commerce Times
Guide: The E-Commerce Times website writes in the "CRM Special Report" on March 24th. Although the software has been in technology has been raised for several years, but its market selling point has just started, then what medicine is sold in these next-generation CRM application's gourds?
Network services, wireless CRM, and optimize the database. Speaking of these nouns, CRM buyers seem to have attitudes to CRM products, but this attitude towards this wait-and-see cannot prevent CRM software developers from developing footsteps. The next-generation CRM application that is about to be introduced to the market looks less sprouted, but has added more ability to solve practical problems. This is also what major corporate companies hope for a long time.
First look at its business data analysis application, the software of this function is currently a sales growth point in the CRM market. The new business data analysis software has inherited all the excellent features of the old product, it also added a lot of new features. For example, in many business activities, many companies have been using predictive data analysis techniques, which is to enter the computer to the computer, and then analyze the computers, thus predicting the future purchase or Cooperation intention. This technology also maximizes the prediction error of business activities.
At present, many companies have enabled data analysis software with the above functions. This new type of software enables the customer center to better grasp the customer's consumption trend, so that we can do more efficiently to do every service. After installing this type of software, the service projects and work efficiency of major corporate companies have improved significantly. These companies said that the use of new customer data analysis software has made their service revenue have increased significantly.
Another example is that the data analysis error detection software has also been widely used, especially in financial and banking systems, which is more effective. This application is mainly used in business activities with your business partners, it can thoroughly detect the various data in business activities. If there is a problem, it will promptly warn these companies. On the network service application, the current trend is to strengthen the integration function between various network service applications. Many applications have used XML formats to connect to the data center.
In fact, many CRM software technology have been developed for several years, but they only find the corresponding market selling points recently. Among them, "customer comments feedback" technology is an example. Applications with this function can be combined to comprehensively organize feedback from customers, and then they have the future consumption and service requirements of most customers. This is naturally one of the necessary applications with this feature is naturally an indispensable tool. The relevant person in charge of many service companies have said that after they use this new software, the company's service efficiency and related income have improved greatly.
Industry insiders pointed out that the new CRM software technology can help numerous corporate companies do their own relationships with their customers, to maximize the difficulties of customers and their needs, through CRM software technology, they can more effectively for their customers Take a more timely and effective service solution.
For example, if a financial services company's business customers complain that they have not received the relevant insurance ID card, then this financial service company will work through the CRM applications you use, if finally determined The error is due to the negligence of his own or customer work, then through the corresponding analysis, it takes out the most effective solution. If there is a special case, it is guaranteed by this financial service company to make your customers. Relevant insurance services can be obtained without an insurance ID card.
All in all, the biggest advantage of next-generation CRM software is to reduce the number of entangled uncorruptly uncomfortable in corporate companies and their customers, so that efforts can be greatly improved.
