From: ENET Silicon Valley Power Process
The concept of CRM has entered China for more than two years. After the rendering of Chinese and foreign manufacturers and media, most people can say a ugly to this word. With the vigorous advancement of enterprise informationization, the management software market presents a big "money". When everyone's eyes are getting more and more focused on CRM, a question can't curb the ground: CRM software market will be hot this year? Will two years of preheating will let it go to the peak in the Chinese market this year?
Active more than 50 CRM manufacturers
Where there is interest, there is less than the bloody taste of the battlefield. This seems to be a constant truth, this truth is equally applicable to the domestic CRM market. CRM entered the Chinese territory for more than two years, and more than 50 Chinese and foreign manufacturers have been gathered in this field.
Looking back in 2002, you will be surprised that there are several Chinese and foreign manufacturers announced into the CRM field in just a short year: in April last year, the world's fifth largest software company PEOPLESOFT portally launched China; in August, users announced " The Golden Seeds plan and formally entered the CRM market, attempted to extend its influence in the ERP market to the field of CRM; in September, the US Onyx officially entered China; at the same time, Shanghai Minimally invasive launched CRM XP products. At the beginning of last year, Microsoft CRM software also opened the head after half a year; coupled with wisdom, joint interaction, Siebel, Oracle, SAP, Turbo and other Chinese and foreign senior CRM manufacturers; to this, the Chinese market is active More than 50 CRM manufacturers. Even if the CRM this cake is big, it will also be cut into more than 50 pieces. I don't know why I don't know if each small piece of cake is holding a melon.
In fact, the domestic CRM market is generally divided into two major camps: large enterprises and small and medium-sized enterprises. Foreign CRM manufacturers represented by Siebel, SAP are large enterprises; the local professional CRM manufacturers represented by Turbo pay attention to SMEs.
However, although large enterprises have a large profit space, the market space in this area is limited. In addition, China's enterprise informationization is still very backward. The company's information infrastructure is weak, limited to large CRM systems, and the market economy is not standardized, the entire CRM market is still in slow development and cultivation. However, the medium and low-end markets are increasingly optimistic.
Therefore, from last year, more and more foreign manufacturers have begun to incorporate CRM software for SMEs into the product line, and they gradually become opponents of domestic manufacturers. Hu Bolin, general manager of Oracle China, explained the reasons to do in the interview with reporters, "high-end markets are generally multinational companies, listed companies, big state-owned enterprises, and 500 Chinese companies, these big companies are very complicated, and in the Chinese market There are not many people with a 500-strong company, which is like the top of the pyramid. Therefore, there are many people in the middle and low-end markets, and the most under the bottom is used to fight for financial software markets. Not just Oracle, four classes, SAP is also Walk, this market is expanded. "
The advantage of the CRM manufacturer represented by UF, Kingdee is to sell its CRM products in ERP customers with competitive advantages in ERP customers. Since their products across the high-end markets and low-end CRM markets, they are the most challenges throughout the field, because their survival will be subject to double pinning from local professional CRM manufacturers and foreign CRM manufacturers.
With the interaction interaction, Turbo representative of local low-end market hard work, in response to users have developed a lot of localization practical functions, and many local customer experience is their capital.
Microsoft CRM finally appeared
On January 21, the news for more than half a year was confirmed that Microsoft CRM software finally used, it was reported that the software is a small and medium-sized enterprise market. But the reactions made in this news are quite interesting.
First of all, everyone is not. When the reporter took the phone to several manufacturers who made CRM software, the first sentence of the respondent was "not surprising, I heard it"; the second sentence is "Microsoft does not have advantages ". Look at the media that is full of reports on this matter, mostly also say "This time I entered the CRM market will not be a smooth sailing, because of the powerful competitor, it is also imperfect due to Microsoft itself sales channel." Despite the microsoft This confidence is full, because this is "Microsoft is part of a wide plan for small businesses and services. Since Microsoft's other software integration, easy operation, low price, Microsoft hopes to weaken the CRM field The forces of the famous enterprises. "
The Gao Lingyan, the User Software Strategic Market, said that "Microsoft's advantage is mainly platform. If CRM will lack industry background, it is not possible to do well". " Gao Lingyan said that this year user will increase the investment of CRM software. "In 2003, the goal of utilies software was to develop the leadership manufacturers of China management software."
Various signs have shown that the CRM market is increasingly expanding, and all vendors want to have a piece of a piece in the market. Will this war have exacerbated this war? The answer quickly found. The reporter learned from Microsoft that Microsoft's first customer relationship management software (CRM) is currently limited to North America, and even the European market has not planned to enter, the international version will be released in September. Microsoft has not had any impact in China in the short term.
Microsoft CRM software issued a repeated postponement of the industry, who had caused the industry to hurt, and guess what is the reason. Some people guess that the postponment of Microsoft CRM software is likely to show that Microsoft's attitude towards the CRM software market, especially the domestic market, Microsoft is not very passionate.
Microsoft China's people showed that when communicating with reporters, it was probably "Microsoft CRM into China's time is not aware". Can we rely on this conclusion: The domestic CRM market is far from the extent of hot, and it is estimated that it can be in full swing in the past two years.
In this way, the interaction interaction expressed the same feeling. People who interact with interactive are welcome when talking about Microsoft into the CRM market. They believe that Microsoft will promote this market more mature, and it is not beneficial to the development of the industry. In particular, the products of the SME market are currently quite lacking. Strictly speaking mature products, many of them are Make ERP to make CRM.
CRM market potential is huge
Of course, the growth rate of this market cannot be ignored. According to IDC surveys, the Global CRM market will grow in an average annual rate of 18.6%, and will reach $ 45.5 billion in 2006. In the US market, the growth of CRM services will exceed the average speed of the IT service market, 2006 will reach $ 18 billion.
The domestic market has also great potential, according to the report of the Bathing Information: "In 2002, the total sales volume of China's management software market reached 8.65 billion yuan, compared with the total amount of 6.5 billion yuan in 2001, more than 33 % Is one of the current domestic IT market growth. In 2002, the market sales of CRM (customer relationship management software) was 284 million, and its market size is not 10% of the general-purpose product market. From the current status of the application market and Trend analysis, CRM software is still in the conventional popularity phase, lacks a mature application environment, and within one to two years, its development speed and development scale does not have sudden changes. "
