By AMT Meng Fanqiang
After the domestic well-known IT hardware production enterprise selection and purchased the ERP software, the implementation has not started, the ERP manufacturer withdrew from the mainland market, and the domestic service power was extremely weak, and the ERP implementation was unable. The reason for this investment mistake is that although the company has carefully demand analysis, software function research, business negotiations, but the business strategy and operating conditions of suppliers are not very bright. Results have caused investment mistakes and significant losses.
CRM users should also invest some resources from various channels and perspectives to avoid the wrong software to avoid investment risks. At present, the CRM market is competed, and the fish dragon is mixed. This job is more necessary.
Let's take a look at the CRM software market. Currently, CRM software companies in the mainland market can be divided into four categories.
2 Global market, large-scale e-commerce kit or CRM software provider, such as Oracle, Siebel, SAP, CA, etc., their application software lines are very long, have a global reputation, expensive, implementation cycle long. Their product is strong, can meet all aspects of business needs of different industries, mainly compete for the high-end market in CRM. Only strong organizational organizations have their own products. Take Oracle CRM, its CRM product is part of the entire e-commerce suite, which is integrated with ERP products. The application of its products is at least $ 10,000. For organizations that wish to manage the "all resources" of the company, perhaps, Oracle, CA, etc. is the most economical option. Because this province has a large amount of time and funds required for system integration.
2 Global market, professional CRM software providers, such as Interact, Applix, Pivotal, ONYX, etc. They have a global reputation in the CRM field, and there are many successful applications abroad. However, these software should be integrated with other systems for companies that wish to integrate management of procurement, production, sales, distribution, inventory, finance, service, websites, call centers, etc.. In particular, in CRM, ERP, SCM, there is a need for financial and financial resources, and in different systems, the integration of these aspects is a great challenge.
2 Comes into the Asian market, providing suppliers from CRM software, mainly from CRMs, calling centers, website management, etc. in Hong Kong, Taiwan.
2 Get a domestic market, providing suppliers of CRM software. Since the beginning of last year, more and more domestic software companies have developed CRM software, and many CRM product companies have also been established. In general, these CRM software is based on the profound understanding of domestic business needs, but it is still in the primary stage, the advancement of software ideas and the breadth, depth, and maturity of the formation. In fact, the relationship between these CRM software and foreign CRM (or e-commerce) software is quite similar to the relationship between finance software and foreign ERP software.
Software products in the above four aspects have their own market and functional positioning, and the price is also very different. So, when choosing software vendors that suits you, the basic and important task is to clarify which level of the software yourself inspect. Otherwise, it will waste a lot of time and even cause investment mistakes.
Value is like a mountain. Currently, most CRM potential customers are still in the philosophy level of CRM, very small users have a deep understanding of CRM, it is difficult to choose from functional scope, product characteristics, have higher levels, industry knowledge, etc. Software Products.
