From: ZDNET
Customer Relationship Management (CRM) application software is often seen as "good but a little luxury", but the situation may be to be changed. Analysts say that understanding CRM companies, investment reward rate (ROI) may be up to 1,000%.
Idc new research report "CRM's financial impact", visiting the European, US enterprises, to understand what the use of CRM applications for their business. According to the response to the responding company, CRM investment rewards are from 16% to 1,000% or more. Moreover, the utility of CRM is not only reflected in the financial statements, and this research report also shows that since the use of CRM technology, employee productivity has also increased.
The productivity of CRM users has increased by more than 50% of CRM's investment pay, and 42% is reflected in the commercial process improvement, and the rest is presented in the form of cost savings after new technologies.
CRM may bring ultra-high investment report rate, which is eager to try, but analysts remind our hearts: the initial investment is not cheap. The first paragraph of the entire CRM is on average of 426,000 yuan, and the overhead of the next five years is more than 1 million US dollars.
That is, if you choose to use CRM, companies don't have to worry about CRM investment reward for the company's financial contribution for a long time. The results of the survey found that 58% of respondents said that the investment in CRM within a year has returned, and 35% can be recycled within three years.
Mark Wardley, Vice President of the Idc CRM Application Research Department, said that the benefits of customer relationship management is sometimes invisible, but long-term cultivation will end harvest.
He said: "An organization has been affected is sometimes very subtle, and it is spreadped in various departments of the enterprise. Examples have proven that cost savings and productivity are enhanced, allowing salespersons to write a business report weekly time to shorten 20 minutes, or in the same time The amount of reply to the customer's network query problem is raised to the original four times. "
