Due to the rapid development of e-commerce in our country, few people have not known "online shopping".
Sina, Sohu's online shopping mall, Amazon, Excellence, Dangdang and other online supermarkets, there is also eBay, China Business Network, Alibaba's Taobao and 8848 websites, etc., constitute a strong lineup of my country's online business portal. The transaction volume of e-commerce market has expanded, attracting more and more consumer participation, and online shopping has formed power with traditional business activities. It is predicted that China's B2C market trading will reach $ 27 billion in 2004.
On July 20th, I claimed to be born in China's first "shopping portal". Through China Business Network shopping, the author experienced this new shopping model: Search from the website to search for the required items, after comparing the best price, you will directly order the Chinese business network directly. There is no warehouse, and the Chinese business network that does not bought his logistics team can mobilize resources, and the manufacturer or third-party logistics will send the product in time to the author.
Taking the "first order" made by China Commercial Network as an example, it can clearly see the integration of "one-stop" service provided by China Business Network. On the evening of July 20, Mr. Xu, who was in Beijing, was searched by the Chinese business network opened on the day, and the price of mobile phone infrared adapters were priced at 135 yuan. The merchandise provider is "Kunming Gate", a mobile phone accessory supplier, which is not seen, and far in Kunming. Mr. Xu puts an order through China Business Network, selects EMS, payment and courier fee of 155 yuan, and pays it directly to the Chinese business network. Mr. Xu did not have any contact with Kunming Gudi, but he received a product ordered in the home network on the morning on July 22.
During the entire transaction process, the Chinese business network is a direct participant, but it is not associated with the goods itself. In fact, after the online business network received orders, quickly got in Kunming Gude, and talked to this sale of this sale to the transaction commission of China Business Network. Subsequently, Kunming Gude shipped through local EMS, Directly served the goods to Mr. Xu, consumers. After the sir signed, the sale is announced. After the Zhongchamber Network was deducted, it was settled to Kunming.
Little later, July 6th, officially acquired "colorful shopping" was established. The original purchase of the general manager, China Search for the general manager of the Ministry of Industry, Wang Yu, told reporters that as a brand-new shopping portal brand image, the search is composed of comparative shopping, shopping information platform, shopping community, and creates a new e-commerce model. .
Wang Wei said that the ladies usually have two topics, the first is the husband, boyfriend, the second is shopping. He heard more than 30 ladies in Hangzhou last year, and they took a week in Hong Kong, who bought any cheap things, where to buy, spend how much money is hot. This is an eternal topic. This topic is actually the concept of shopping communities. Now, if you go to the middle search, you know what many people are doing. I am very cost-effective, do you want to communicate? I have a discount voucher in this place, but I don't need it. I hope that I have to pay for discount coupons, you have? and many more. "In fact, China search this platform is to provide users with user feedback channel. After you log in, you can see the new products of thousands of shopping malls here, all discounts, price cuts, etc., more, more shopping information. It is not only possible to get the numbers and prices, including other things, and even a regional attribute in comparison shopping, this is also China Characteristics. China is very important because of logistics lack of logistics. For example you When choosing flowers, first limit your geographical in Beijing, then do search so that you are worth it in price. There are also information on information outside of the shopping, including shopping guide information and discounts, promotions. The price-sensitive Chinese consumers are very precious information. "
A few days ago, Xinhua News Agency reported that in my country, online shopping is directly for traditional shopping malls, and 1 eBay is equivalent to the business income of 10 Wal-Mart stores in China. Statistics from official and enterprises show that more and more consumers are willing to buy things quickly and convenient, or some rare goods. The latest statistics show that eBay is eBay's total turnover this year (all online successful trade value) reached 500 million yuan, increasing nearly 30% from the previous quarter. Excluding the natural growth rate of nearly 30% quarterly quarter, with a simple multiplication, 2004 eBay eBay's total transaction volume is expected to exceed 2 billion yuan, which is equivalent to 10 domestic Wal-Mart stores 2003 throughout the year. Turnover.
Mr. Zhou, who is love IT, the mobile phone, notebook, PDA, digital cameras, etc., are bought from eBay eBay. He said that online prices are generally cheap than market prices, and variety is very complete.
Netizens similar to Mr. Zhou is getting more and more online shopping. According to China's largest online trading platform - Ebay Easy, Chairman and CEO Shao Yibo, currently, 3 million people in eBay is easy to shop, 35,000 merchandise transactions. According to statistics, the seller on eBay is selling a Chinese painting every 5 minutes. Sell a brand-name lighter every 4 minutes, selling a watch every 3 minutes, selling a stamp collection every 1 minute, selling every 1 minute One mobile phone, sell a pair of sneakers every 30 seconds, selling a jewelry every 30 seconds, selling a T-shirt every 10 seconds.
Shao Yibo said: "Only the network platform can create such a transaction speed. This phenomenon shows that online shopping methods began to gradually in-depth daily life, and is loved by more and more people."
In fact, traditional stores have realized the power of the network. Many supermarkets, big stores and even manufacturers have established websites to log in to the commodity catalog for people to choose.
Miss Li, Beijing Xicheng District, I want to buy a set of literary books and a few DVDs, but so many online shopping websites, which website to buy the most suitable for her very worry. Later, in a friend's point, she first entered the 8848 website, search with her shopping search engine, and then more than the multi-party comparison, she finally found something she had to buy in the famous Dangdang network, and the price is also the cheapest.
Li Tao, Vice President of Marketing, told the author, 8848 provides a fair, neutral shopping reference for users, consumers search for 8848 before shopping, you can get comprehensive information on major online malls, including price, product information and users Evaluation, etc.
China Internet Information Center issued the "14th China Internet Development Statistics Statistical Report" released in Beijing on July 20, 16.7% of netizens often visited shopping websites; 32.5% of netizens sometimes visited shopping websites; 37.8% of netizens There have been online shopping experience in the last year. The main reason for netizens chooses online shopping is saving time, saving costs, easy to operate and looking for rare goods. The online shopping in the online shopping is in turn is a book, computer and related products, audio-visual equipment and products, life, household items and services and communications products. On the payment method, 24.4% of the delivery method is used; 37.9% of the online payment; 18.9% of the post office remittance; 18.1% of the bank remittance.
The industry is further analyzed that what is the netizens who are both booming and many obstacles? In fact, more than 40% of people pay attention. China is a priced nationality. Americans like to pay bills with credit cards, and they don't care much about their own payment. The Chinese people compare prices are a habit, do not want to spend money, the price is always important. Then information, timely, complete, real, and fair information have a huge impact on online shopping. (Li Xiaomei) Original:
Http://news.xinhuaet.com/fortune/2004-09/06/content_1949677.htm
