In the Chinese rich list, there is a common feature of the rich, they all have a new game rule, and the new game rules brought by this breakthrough will enter the row of rows. For example, Ding Lei, Zhang Chaoyang, Chen Tianqiao, is a great cause of the new media opportunity to seize the Internet. The current Internet is facing a major technical breakthrough. It is mainly concentrated in the third generation of the Internet, meaning the Internet, and the Internet will have new major wealth opportunities in the use of artificial intelligence technology, and this opportunity, The media is carrier. I talked about the future of the third generation of Internet and the media. I tried to summarize the laws and significance of this change in the scattered stage.
My basic point of view can be summarized as "media is the market": the third generation of the Internet is the meaning of the Internet, that is, the meaning of the AC system. After the resilience exchange system, after the commodity exchange system, this system will be the third exchange system of human beings. Language media becomes "currency" in the meaning of exchange system, but it is opposite to the price of money. In this system, the media function has changed, and the third-generation Internet and the vagada media will re-integrate into a new system with a double function of content exchange and market exchange in the direction of "content plus channel". Among them, the media system undertakes the socialized value exchange function of the banking system; the language undertakes the exchange of monetary exchanges; the distribution media assumes the market. The core issue of achieving this transformation is: from a general value to personalize value, and emphasize the individual's meaning exchange. This is a different, new modern value orientation.
Significance of the Internet
A few days ago, Google was listed, and Americans were sought after by 18-25 times, and this is just a threatened excellence. Look at the search engine, P2P, personal knowledge management these opportunities, but it is a small CASE of billions of dollars. But once they come together, they will never be just a question of Chinese richest. In fact, Gates has noticed this direction, and it can be seen from Microsoft's actions on smart documents.
The Internet Summary Laws often do not have a round of moving sleeve. For example, we summarize the first generation of the Internet use speed, bandwidth, and propose molar rules. Therefore, the next generation of Internet is the law of the previous generation, and the speed is further improved, and the pipeline is further thicker. According to this inference, we simply draw high bandwidth media is the direction of media development. Results According to our old minister Wu Ki Chuan, the fiber sold into the price of noodles. How do you make money? I think the true direction is to transform from the Internet to the main Internet, the development of SMS and online games has proved this.
From the technical internet to commercial interconnection, the background of the Internet, the third generation of the Internet, to a large extent, depending on such promotion power: First, the development of technology intelligence, artificial intelligence is the original intention of human development computers, The breakthrough of search engines, data mining, knowledge excavation technology, began to become the next generation of technology; second, the application of personalized development, with the spread of technology changes, the increasing technology network, the combination of personal knowledge network, Emerging applications such as P2P, blog, personal knowledge management, business intelligence (BI) have begun to develop in a personalized intelligence; the third is the development of social subjectization, and the industrialized society has begun to develop in the direction of increasingly growing cultures and spiritual needs. These trends are combined with the tendency of the media, they produce new opportunities.
Media is the market
The development of the translational media in the promotion of artificial intelligence will exchange such a meaningfulness of the bargain, and it has become the center of the transaction while becoming a content center. Although the industrial age also has bargain, it is just to finally restore the fundamentals, that is, the social average must work. The bargaining in the future trading will not be to restore the fundamental surface, but is divergent in a personalized pricing direction.
If you use life experience, we can imagine such a scene: When you enter the mall to buy something, what kind of help you want to get. The information economics in the era of industrialization, always talk about information, that is, merchants are always known than buyers. The buyer hopes that when you purchase decisions, there is a media that will bring together every information about this product. For example, a buyer is in this seller to be deceived, and some institutional reports on the evaluation of this type of commodity, other shopping malls, the same product price is lower, and after the use of happiness after use. The prior art conditions are not possible to provide personalized services for a specific decision-making, but future representations can do it. For example, for everyone's different search targets, instantly show you the comments, evaluation reports, prices, and "shambers" on each media and BBS. Many IT websites in Zhongguancun have begun to try to this direction. It's hard to say that this is in the media, or in the market, because it can be opened after a product noun hyperlink, click to open, and make a real transaction. In this way, is the seller not finished? Of course, their countermeasures are very personalized, so that you can't compare it. At that time, the average of the social average must work in pricing, and it won't be as big as it is now. The bargaining will become the main way of pricing, and personalized significance is the main basis for value. This is close to the function of the media. The future trading is likely that the product is just props, the service is only the stage, the content and mean are the core. Can sell the highest price from the content, meaning, emotional products to sell the highest price.
When the Internet starts, I will present the concept of "content plus business". Before the Internet appears, the media is the media, the market is the market, and the main industry in the newspaper is separated from a variety of operations. But the Internet can be both agency and a shopping mall, and the media and the market are together. The problem is that the product combined with the market in the future is neither a mass media, nor a department store, but a vagada of the product, value and meaning exchange.
Exchange from commodity exchange to meaning
The market exchanged in the market and language exchange of language, with the opposite laws or game rules in human economic relationships. An important difference is that the market exchanged market, the exchange of people into commodity exchange, and the media exchanged media, the commodity exchange is reduced to people.
People may not find that the media exchanged media exchanged markets and commodities are the opposite exchange system. Commodity exchange will be specific value (value), and the value of money is the abstract symbol (monetary value) that represents a generally universal value; and the language exchange will represent the general value of the general value (this article), restore the specific individual value of the reader's mind (Semantic " ).
One of the main features of the media is that this paper encoding the objective concept, in everyone's reading, decoding as personalized, consistent with different contexts of each person, and in P2P dialogue, encoding and decoding Still constantly cycle. If the mass media is meaningful, it is the meaning of customized production and communication.
If you use the vagada media to do market channels, it will lead to exchange principles with commodity exchange. Commodity exchange emphasizes the equivalent exchange principle, "equivalent" "price" refers to general exchange value, or necessary labor time. In fact, when the exchange value is equal, it is not necessarily equal, so it is not equivalent to exchange relative to meaning. Future Millionaire, the law of making money may be the opposite of this law, this is the non-equivalent exchange principle in the media market, that is, at the general exchange value, it is equal, the meaning is equal, meaning The value is equal. Things from different values have brought equal happiness. If users pursue the final results and final meaning, they may be exchanged with different value use value. For example, I have purchased the Qintin's experience in Wang Dingding in the "one of the postmodern economic explanations". Obviously, the general exchange value of this texture small dinosaur is between the value (experience) value, there is twice the spread between the value (experience). This meaning is to connect with Wang Ding Ding's personal memories. It is an equivalent exchange; from commodity exchange, it is not an equivalent exchange. It is an exchange of personalized value and is an unsuitable exchange value. If the producer deliberately selects the difference in the difference economy, the exchange value of the use value is not from comparison, and the meaning exchange determines that personalization pricing is fully established.
During the entire process of commodity exchange, the value of use is specific value, basically can't ratio, such as coal and steel can't be more than, but it can be compared. Commodity exchange first finds a forever. In other words, for the producer, the game rule is universal, universal, personalized, through exchanges. After the specific value rises to the abstract value, the production process is over.
If the media exchanges, the law is just the opposite, it is to restore a universal thing to the specific meaning. For example, a word may have 17, 18 kinds of purposes, but in the specific context, what does it mean? To determine it, it must be restored to the context. Personalization emphasizes that it is not necessary to look at the meaning of Wens, and we must understand the true meaning of users want to express. To solve this problem, the exchange direction is in contrast of the monetary process, one is from the specific to abstraction, one is from abstraction to the specific; one is from individual to the general, one is from ordinary to individual. This is the industrialized exchange method and the information exchange law, the latter leads to personalization.
In fact, personalized demand grows in various fields. For example, in the management frontier, knowledge management has occurred, it is characterized by incorporating personalized hidden knowledge into management. E-commerce is not to collaborate, and the cutting edge is a forward movement, which is a personal knowledge management to excavate the individual's subconsciousness, and innovate through knowledge sharing. For example, there have been blogs, which is an informal communication between people and people.
Significance exchange technology
In order to exchange personalized meaning, what kind of technical breakthrough is it necessary to implement?
Conversion of universal value into individual value, in scientific methodology, is the core of the postmodern scientific methodology - "Context" to give research and resolution. That is to say, the specific meaning of a word is only to determine in the context, can't study this abstract word.
In this way, we can make a prophecy immediately: database technology will die. Which direction will data? My opinion is that it will develop the data itself, the semantic itself, is not in the library's container, and to process the data, but to structure the language itself, embed the dimension. Data itself. This is called Ontology, which is the god of the third generation of the Internet, which belongs to the study of metadata. Metadata is data about data, equivalent to the barcode of the data.
Imagine what if we say every natural language behind it brushes the barcode. The basic theory of this technology has broken through and immediately realizes, which means a huge interconnection of the world. Semantics Automatically pair according to some standard, can quickly find people with the same idea based on barcode. At this time, the switching system has changed, and the mode of switching will also change. In the past, commodity exchange or semantic exchange, bargaining is only an affiliated process, just serve value fundamental. After the transfer of commodity exchange, its direction is the opposite, and the intermediary characteristics used are also a big relationship. Use currency is a direction, using language is the inverse direction. In this basis, think about the future of the media, will find infinite innovation opportunities. What impact does the media will have a structured processing in the pipeline? This is the Kangzhuang Avenue of the Future Media, and the most potential technology in this area is knowledge excavation. There is an interesting statement that women say "no" often "yes", and "Yes" is actually "not". This is a complex relationship between symbols and significance. Users often don't know what they want. After he is very good for him, he will say that this is this, let him say, but can't say it. There is a famous example: Wal-Mart found that there is a statistical association between selling diapers and selling beers. If you sell together, both will sell better, as for why, no one can say it . This is to find contacts in things without any contact, showing the meaning of knowledge excavation.
Knowledge mining will have a huge significance in personalized pursuit or on user mining. It is placed in the context through the symbols above the symbols. Google has made some breakthroughs in the application of the syndrome, and makes a lot of money, breaking through the semantics, you can make more money.
Go back to the problem of mainstream thoughts in the past few hundred years, it can also be seen that many scholars' thinking is to step by step from the shape, and then turn into a step by step. This is both a personalized theoretical basis and the theoretical basis of the media. Based on the above work, the symbol analysis and communication can only find the feeling of real profile media, which is similar to the feeling of commodity exchange with bank currency systems to achieve commodity economy. The media must be based on the structure of data structure and has nothing to do with the pipeline.
Personalization is the general trend of knowledge and economic development, but there are still many problems that have not been resolved. Artificial intelligence, symbol analysis, etc., is a tool that solves the problem. The key issues are mainly concentrated in two basic aspects: one is to deal with symbols, especially what kind of structure, rules to process symbols to more efficiently process data, and even unstructured processing Data, this is primarily determined to exchange rules opposite to monetization; the second is to link symbol analysis and communication, depending on the establishment of a social value operation system opposite to the banking system.
These problems have solved, and the information society can establish a real personalized economic foundation. The vital media will play a special role. This prediction is not correct, and will be tested by the time.
original:
Http://news.xinhuaet.com/it/2004-09/08/content_1957031.htm
