In the golden time of American National Broadcasting Corporation (CNBC), a Chinese company is speaking a big price to launch an advertising bomb.
The reporter was informed yesterday that Alibaba, who is in CCTV, has signed an advertising agreement with the US mainstream media CNBC.
From this month, Alibaba is broadcast in the CNBC to showcase Chinese companies as the main advertisement. According to reliable news, Alibaba's two months of advertising expenditures will exceed 40 million yuan.
Alibaba refused to disclose the funds for advertising during the US election, only confused Alibaba's current advertisements in CCTV and Jiangsu, Zhejiang and other local TVs were close to 100 million yuan. And overseas advertising and market promotion, "definitely be much higher than 10 billion yuan".
The reporter took Gaibab to some advertising plans in CNBC, found that the main advertising period was concentrated in the US time at 8:00 to 9:30, the advertisement was from 30 seconds to 1 minute.
In the advertising industry, people told reporters that Alibaba will take at least 4 million to $ 5 million before the end of November, according to this type of delivery.
Reporter observation
In the United States, advertising heavy stir-fry China concept Alibaba is a new round of IPO
Alibaba is responsible for the vice president of overseas expansion business, said advertising in the mainstream media in the United States, the purpose is to promote business opportunities in Chinese companies worldwide, attract more overseas quality buyers, which is an important component of the company's overseas strategy section.
He revealed this newspaper that in addition to the mainstream media in the United States, Alibaba has signed a promotion agreement with the International Trade Federation, Singapore Huashang Federation, Italy Foreign Trade Organization, McKinsey, and Pu Huayong Road, and is ready A comprehensive introduction to Alibaba's franchisees in a world-famous exhibition.
At present, Alibaba has 420,000 professional buyers and more than 1 million overseas registered members. Since this year, the competition in China's e-commerce market can be described in "tragic", Alibaba obviously feels necessary to use advertising to strengthen the status of "boss".
Previously, Alibaba had temporarily shelved its value hundreds of millions of dollars (for the first public offer), but recent overseas investors are paying attention to China website, China's website, China's concept stocks overall, Several Chinese companies have also been forced to cancel their listing plans. Nasdaq urgently needs new China concept stocks. In this context, China's largest BTOB website Alibaba is undoubtedly the best subject matter.
There is also an analysis that Alibaba will advertise at the US, which is paved with its new round of IPO offensive.
