Http://www.sina.com.cn September 06, 2004 10:07 21st Century Economic Report
Ren Zhengfai: The international ambition of "confused" leaders in eight years (Sina Technology map) Click here to view all technology pictures
Nothing in the "China Private Enterprise 500" in China
This reporter Qiuhui Hui Shenzhen report
"We may not be able to live, the low price is also sold out, this harsh situation will last for seventh year", "We also can't say what the future development focus, we are also confused."
What is the "global five hundred" blueprint for Huawei's future?
Ren Zhengfu's standard answer must be: "I don't know what will I, how to develop in the future, I am also confused."
Similar dialogue did happen to two open space this year, the public response to the media only is: "We may not be able to live, the low price of the product can not be sold, this harsh situation will last for seven eight years" "We can't say what the future development focus is, we are also confused."
This argument has an extremely unpredictable background: 2004, Huawei really started high songs, the last year, Huawei entered the blacklist of the Technost Cobi, and thus with the reshara industry's lawsuit, 2003 Huawei Not only the sales performance of more than $ 1 billion in overseas markets, but more importantly, it has broken through the mainstream operators of Europe and America, and compete with the first-class equipment merchants such as Lucent and Nortel. In 2004, Huawei locked more than $ 2 billion in overseas performance to achieve 100% growth.
Chaos and order
In 1996, the "Huawei Company Basic Law" entered the second discussion stage, Ren Zhengfai, "Love the motherland, love people is the source of the source of our cohesive", "Only I love the motherland, love the people are empty, I love The motherland, love the people, but I also love the company, love my family, my love for my children, always better than the love of the general employees, this is a truth from facts, seeking truth from facts is cohesive. "
Ren Zhengfei grabbed the pen to join: "Love the company, love your own loved ones" a few words - this article lasts three years, the "Huawei Company Basic Law", which is three years, Eight Easy, will always be fixed. The first chapter "Core Value" section 4 under the "Company purpose".
"Huawei Company Basic Law", China's first company management Basic Law, totaling 6 chapters 103, the full article is filled with the lyrical, dialectical, and practical tones of the company, respectively, respectively, the business policy, human resource management, business processes It is a systematic principled description, and the concept is highlighted, but few clear data and goals.
At the time of finalization, Ren Zhengfu said: "Our basic law itself does not have a final clear attitude, which is a beam in the chaos. Everyone is gradually moving to it, and the process should be specific."
Professor Huang Weiwei, one of the "Basic Law", said this is the first time that Chinese companies explore professional management in practice, and the future order is clear and systematically expressed by Chinese companies. Huang Weiwei at the same time, "Going out of Chaos -" Huawei's Basic Law "Basic" Birth Notes ", the American famous writer, the old writer. H. White is not" American Concept ", forged forging "Beam" is annotated: "The United States is a country that is generated by concept; not this place, but this concept creates the US government."
Is it the birth of Huawei, or an order forged Huawei?
Another foothold of things is that when it is almost the "Basic Law" enters the actual operation, he also begins the system to introduce the governance of international companies to strengthen those "beam" execution.
In 1996, Huawei explored wage reform programs in Xili Lake, Shenzhen, in the end of Shenzhen, Xili Lake. Introduced the US Hay Consulting, Hong Kong Branch;
In 1998, it became a pilot enterprise of the two "qualification standard system" of the Ministry of Labor and the UK - 2000, please IBM provides advice to IPD (Integrated Product Development), breaking the model, steering The management model of business processes is the core. Huawei pays IBM for tens of millions of dollars.
Looking for the beams in this chaotic, Huawei used it for ten years, 1987 started, until 1998 "Huawei Company Basic Law" released, the creation of sales started to exceed 10 billion yuan; in the 5th, Huawei sales scale It has risen more than three times, reaching 31.7 billion yuan in 2003.
"In the past few years, we were struggling, in order to have a meal, in the next decade, we have to enter the technical takeoff stage." Ren Zheng said when the Basic Law is done. From 2003, the lawsuit with Cisco demonstrated the expectations of the year. Huawei is indeed a technical mediocre company: When the lawsuit has been resolved, Huawei has resolved Cisco more than 80% of the Chinese data communications field, and Low-key, strategically, 3COM's hand, sneaken to a broader overseas market.
As early as many years ago, Huawei in Chaos has been clearly seen in his future: "Huawei Company Basic Law" Article 1: "Huawei's pursuit is to achieve customer dreams in the field of electronic information, and reluctantly relying on bit by bit, squatting Hard pursuit, making us a world-class leader. "
Closed and open
Is Huawei a closed company?
After the Spring Festival in the Spring Festival in 2003, Huawei's exposure rate has reached the point where it is not complex: the essenging of Cisco has become the principal of "IT's first case", Huawei's figure is zoomed, enlarged and then zoomed; relying on the rise of overseas markets, Quickly reversed Huawei in 2002, that year, the gambling 3G and the Huawei who lost the "Little Songtong" was accused of "decision-making mistakes", and the initial performance since the company has declined.
Although Renzheng is still cautious, it is an iconic incident that has become a landmark incident, which is understood as the transition of Huawei public image - Huawei's dramatic will have a 30% performance, and its brand's overseas popularity has risen all the way .
Some people found that Huawei, which has always been low-key and actively, using its specialized level and mainstream media mediating; the media is subtle from guessing, questioning, and confirmed more; Huawei Even the right to treat his customers, treat visitors at home and abroad. Especially after the announcement of Cisco's reconciliation, Huawei's active manifestation has won the image of the winner of the "peace talk" ending.
Huawei insiders said that all of this is actually from Ren Zhengfu, "Made Make Media". However, it is not just that Cisco has changed, Ren Zhengfu, but only, this incident appeared at a critical moment when Huawei's internationalization is moving.
In fact, there is two annotations that have no low-key, focusing on Huawei in the field of communication equipment, dealing with domestic operators, the customer's nature determines Huawei direct marketing model, this is clearly different from doing PC, home appliances, etc. Lenovo, TCL, Kangjia and other enterprises such as terminal consumer goods, the brand pointed to the Chinese, which determines the character of Huawei; in addition, Huawei is not a listed company that must be tortured by investors.
Ren Zhengfei is not an introverted person. It is well known to say that the words are straightforward. For those who have sex, he can do our best for the smallest customers, but will not pay a little tongue for the media of the good things.
But things are undergoing subtle changes. In 2004, Huawei went to a joint point: China successfully implemented the company's split Huawei, peeled "Huawei shift
After "Huawei Investment" and other companies, the "Huawei Technique" that clarified the equity structure may soon become the first company for Huawei to go to the overseas capital market; in addition, with the market and product structure, the company The brand points to the change in the overseas market will break through the company's income by 30%, reaching 40%, and the rapid growth of data communication products that have reached 2.8 billion sales in the future, and the transfer of the Malaysia in the future
The dynamic end business also makes Huawei's products increasingly close to overseas strange crowds and end consumer. All changes will determine the changes in Huawei public strategy, and the media will become a platform for Huawei to create value - Huawei will become more and more open.
The most influential "Ferro" and "return news" and "return report" have recently "Huawei's international ambitions will become a reality? For a long report, Huawei won the price of 20% below the competitor. The European operator is favored, in 2004, China has achieved $ 100 million in sales in the European market, 25% of which is obtained from the cooperation of the second largest fixed network operator Neuf Telecommunications company in France.
Huawei is getting more and more defined as the world of Huawei.
