[Industry News] Apple: Target 3G streaming market (reproduced)

xiaoxiao2021-03-06  71

In order to cooperate with the high transmission speed of the 3G network, it is also hoped that Apple has released multiple versions of its flagship product QuickTime, which has been created by wireless networks, and laid the content through wireless network creation, providing and playing multimedia content. basis. Where QuickTime 6.3 is the industry's first mainstream solution that supports 3GPP standards. On the basis of the success of QuickTime 6, QuickTime 6.3 further allows users to apply new generation wireless devices such as mobile phones, PDA (Personal Digital Assistant), share high quality images, sound With text information. QuickTime 6.3 supports 3GPP standards, including advanced audio coding (AAC), adaptive multi-rate (AMR) audio, MPEG-4 and H.263 video, 3G text (TX3G), and native. 3GP file format.

"The QuickTime 6.5 released later supports 3GPP2 standards, new AAC files, AMR files, and QCELP (Qualcomm Code Excited Linear Predictive) audio format files, MPEG-4, and H.263 video format file playback support.

Philips, senior Vice President, Apple Global Product Marketing, said QuickTime's support for public standards such as MPEG-4 and 3GPP enabled it to become the best technology provided in the wireless world, QuickTime 6.3 Release, so that our support for public standards is no longer stalking on the desktop, but enters the mobile market.

The new version of QuickTime software can be used to develop, create, deliver high quality video or audio information on IP wireless networks and broadband networks. Excellent MPEG-4 video codecs and a proven H.263 video codec can provide a high quality image with a lower data rate. The new AAC audio codec can provide high quality music in multiple data rates, while AMR provides voice-specific narrowband video encoding. The 3G text supported by QuickTime 6.3 is based on time, so that the subtitles and sounds reach precise synchronization.

According to Apple QuickTime Product Marketing Supervisor Frank Introduction: QuickTime 6 Series since the release of 1,75 million users have been downloaded in just 18 months, in addition to this, it has also obtained many mobile operators And the favor of mobile phone manufacturers. For example, NTT DoCoMo announced that three new 3G mobile phones that support QuickTime technology will be issued, and users can use this phone to watch video clips, while you can also send movies to your computer. "NTT DoCoMo's FOMA is based on related standards 3G services. The 3G service allows users to enjoy the 'I-Motion' video clip allocation and 'i-motion mail' video editing email," NTT Docomo I-MODE Planning Takeshi Natsuno, General Manager, said, "It's exciting, QuickTime 6.3 helps NTT DoCoMo users achieve standard content creation and desktop play, so they can share mobile phones with friends and family on the MAC or PC. "

Janne Juhola, senior technical manager, Nokia Multimedia, said, "Nokia is very welcome to support 3GPP format and codec's QuickTime 6.3, we have always been committed to establishing a public standard to make large numbers, networks, services and applications. Synergistic ecosystem. Nokia believes QuickTime 6.3 support for 3GPP will bring a series of new attractive opportunities for desktop computers and mobile phone users. "

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