3G, broadband, digital TV, one of the industrial chains behind China's positive hot vocabulary, is joining a new army-stream. On November 17th, the RealNetworks China Stream Media Forum is also held in Asia in China.
activation industry chain
With the gradual formation and improvement of 3G, broadband, digital TV industry chain, the contents of the three major industries convection media program, the demand for codec technology has also reached the stage of hunger and thirst. This is seen from this time forum, Siemens, Huawei, 21CN, etc., it can be seen. "In 2005, there will be 1 billion non-PC terminals around the world, 70% of TV and mobile phones," Rob Glaser's predicted to make every link on the industrial chain is very excited.
At present, the 3GPP TS.107 standard has clearly proposed the demand for streaming media business. NTT DoCoMo has made great success in Japan based on various multimedia applications launched by streaming media technology. "3G is not technical lead, but is subject to various factors and industrial chain, TD-SCDMA's industrial chain has basically formed, and the opportunity of multi-manufacturers cooperation is in appearance, and combined with streaming media solution providers. It is possible to maximize the complementary, interest sharing, and strengthen the business operation of TD-SCDMA.
streaming media technique points out the direction of the future broadband. The user begins to require network media and various services to use various media means such as text, graphics, pictures, animations, sounds, and images. Some experts believe that the laying text will gradually decrease, and the services provided by audio and video tools will dominate. This naturally gives streaming media manufacturers with a market space and opportunity that cannot be ignored.
According to the planning of the National Ministry of Information Industry, the Radio, Film and Television State Administration, in 2003, more than 100 TV stations were allowed to perform digital transmission; in the next 12 years, China's digital TV industry will usher in thousands of TV stations, tens of millions Execution of billion terminal consumers, and many software development, system integration, and information value-added services related to digital TV. In the industrial chain manufactured by digital TV, the software will have a considerable proportion, which is lacking in the industry chain, and the streaming media acts as the top priority of interactive on demand, it is related to the interaction of the entire industry, lacking it, the whole Digital TV industry chains are also operational. "In the United States, RealNetworks has a perfect cooperation with several major mainstream channels", "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" " The future win-win cooperation is full of confidence.
In addition, the three major industrial chains are also common. Broadband operators have realized that the price war is more short-term tactical means, and broadband based value-added content services are the main battlefields of the broadband market for long-term development and future competition, which can provide new service applications. Provider has become an important part of the broadband value chain. In fact, the content is precisely the largest bottleneck of China Digital TV, CCTV-Sofuuri Media Research Co., Ltd. and the Beijing Broadcasting College jointly released the "China Digital TV Report" pointed out: "77% of the radio and television institutions Insufficient is the biggest difficulty and worry that developing digital televisions in the radio and television system. "The traditional content provider needs to change, and the joining the streaming media giants will be able to expand the multimedia content of the multimedia content applied to the field of mobile communications. At the same time, streaming media files are not in the client, data processing, playback, is cleared, and the content provider has built a natural copyright protection barrier.
Extension cooperation camp
broadband explosive growth, 3G bright prospects, tremendous potential for digital TV and set-top box, have a huge temptation of the media giants. According to RealNetworks, President Shen Ji, the total number of Chinese version Realone players exceeded 10 million / time, but this obviously does not satisfy the burner of RealNetworks, "broadband content production, integration, operation platform, The complete ecosystem such as transmitting network, subscriber certification, and charging has begun to form. The copyright awareness of domestic users has been strengthened. The telecom content platform has been established. Telecom operators are also building cdn nationwide. All of which provides us with A rare opportunity! "From Shen Ji's words, it is the new Chinese strategy for the emerging market outside the PC. World's largest mobile network Operating Group Corporation Vodafone is closely partner of RealNetworks, which provides REALONE players and Reaudio / RealVideo to mobile device manufacturers based on RealNetworks Basics. With the unique advantages of large-scale transmission between PCs and mobile platforms, RealNetworks also established long-term strategic partnerships with Nokia. In addition to cooperating and developing standards and digital copyright management systems, Realone players will also become all Nokia. Standard player of the Symbian phone. Now, RealNetworks will bring this cooperation into China, and HARALD Preisss, General Manager of Siemens Data Business Unit, said: "Siemens will cooperate with RealNetworks for video streaming media, and provide streaming media to Chinese users through 3G." Datang, which launched TD-SCDMA standards, has also established a technical cooperation intention with RealNetworks. According to Shen Ji, "RealNetworks will open source code to Datang, and provide technical personnel to achieve docking of TD-SCDMA platforms and REAL platforms. Provide end-to-end solutions to operators. "
In terms of broadband, RealNetworks and 21CN have recently reached an authorization agreement, making the latter a European Football official website, exclusive offer video, audio content such as European Champion Cup. Shen Ji also revealed that "will establish more strategic cooperative operations with China Netcom Beijing Communications and China Telecom, but there is no substantial progress."
It is quite difficult to achieve strategic cooperation with CCTV and other radio and television sectors. Therefore, RealNetworks has adopted roads from content, curve development, special initiating consisting of domestic small and medium-sized content manufacturers, content providers, integrators and operators. The Content Cooperation Alliance, and promises to provide a large-capacity streaming server, and the world's most advanced "Digital Copyright Protection Management System (DRM)" to alliance members to encourage content providers and network operators to use genuine.
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Although it has not admitted that the adjustment of the Chinese strategy is the adjustment of China's strategy is to compete with Microsoft's Windows Media Player to compete for the domestic market, but from Shen Ji's only speech, it has been able to realize the existence of firepicine, "facing similar products The challenge of price competition, the price system of RealNetworks is too stiff, the market has not enough capacity, and lacks pre-sales service. "So, in addition to significantly expanding the existing sales channels to form a partner camp, hoped to move, digital TV, The content integration and transmission, education and technical training are fully expanded in China's market resources. RealNetworks also respected the China market product pricing on the same day, of which the price of the enterprise version simplified version of the server even reached nearly 90%, and It is planned to establish a national network in recent months, providing customer hotline services and on-site technical support for customers to strengthen marketing capabilities in the domestic market.
