Back to the fundamental
Users pay for the operator, to meet the needs of themselves and communications.
The 3G foreground is difficult to measure, the biggest reason is not technical obstacles, nor the huge and operators of the previous investment, but due to lack of sufficient business applications. The current 3G business application is small, mostly a mobile multimedia application that is surrounded by visual mobile phones, and the market acceptance of such applications is not as ideal. "The characteristics of mobile communication are mobile, it is very inconvenient to watch the image for a long time." Netcom chief scientist, Chen Ziqiang, chairman of Zhongke Jian said. According to a survey report from Germany, German mobile communication users believe that he needs 3G services only 5.8%, and only when this ratio reaches 33%, the telecom operator may reach the balance.
In fact, 3G not only improves the transmission rate, but also a highlight is fusion. In the second generation mobile communication system, there is no unified international standard, and each other is not compatible with each other. Although 3G although there are different technical agreements such as WCDMA, CDMA2000, and TD-SCDMA, but global roaming, interface open, can be intellectual with multiple networks, terminal diversification, and achieving 3G from the second generation of smooth transitions. . 3G will integrate the functions of various mobile communication systems such as honeycombs, cordless, clusters, mobile data, mobile satellites, provide business compatibility with fixed telecommunications network, bringing a global mobile integrated business digital network. .
More unified standards, larger coverage, more spectrum resources, bring more business applications, 3G-based business application species can far exceed people's imagination. Numerous business applications must meet a variety of users or direct or potential needs, and once the user uses these services, it can bring rolling resources to operators. So, how can 3G business applications quickly appear?
In the early days of the Internet commercialization, the lack of related applications is also existing. But Yahoo, Amazon Bookstore and other night flies ignited the passion of the Earth people for the network. Although the network foam has burned a lot of money, it is now available on the Internet to browse, and there are many applications. The reason why .com's boom is that people use the Internet to get the threshold for wealth. It does not require the accumulation of the age of the ancestors, as long as there is a good idea, silent boy can enter the row of riches. "The world is bustling, all of them; the world is bustling, all of the best"
Billing service objects must be expanded
Unlike the fixed network business, "The biggest benefit of mobile business is: users will spend money as long as the mobile business is used." Frost & Sullivan (China) President Wang Yuquan said. But unfortunately, the billing system of mobile services is considered to be considered for partners and sharing profits.
Although we can download jokes from the Internet, congratulate the holiday, etc., but most of the text messages we have received are all from others. Similarly, the most rapid and most effective communication methods such as the game and other applications are not downloaded, but to each other. In this way, ten pass hundred, operators do not have to add devices such as servers, allowing applications to quickly spread in their own users. "If the user of each app pays a fee to the developer of the app, then a widely popular app will bring huge income to its developers." Wang Yuquan said. And as long as there is an application developer, it is successful, and huge demonstration efficiency will make a variety of 3G applications quickly. In this manner, the operator of the issuer of part-time application software naturally also charges a certain fee, and if the user occupies network resources when using this business application, then the user's ARPU will further increase, for operation Business network business is also a promotion.
Unfortunately, there is currently no manufacturer to provide billing products in this way. Even the manufacturer of flexibility is its product characteristics, the billing method is mostly limited to the limitations of time, traffic, and content. The reason is mainly the positioning of the billing system, not that the technology is not advanced. Because this billing method uses the current technology to be fully implemented: a user who is applying the application, when using this business application at a time, the registration information is automatically included in the registration information. At this time, the corresponding gateway device records the new user information of this application to charge a certain fee, and hit a certain amount of cost to the application developer account. However, due to the positioning of the billing or mainly operators, the flexibility is also mainly reflected in the launch of the quick support package, can be packaged bundled services for their own products. If you want to achieve 3G development, you must solve the profit sharing of all kinds of partners, whether he is a big group or a small individual, as long as he can provide business applications, billing system It should be calculated that the return should be paid.
The integration of 3G determines that the 3G era is an era of full business competition. Which operator provides a number of business applications, and the service application is in line with user needs, and he will become a victory of competition. "Everyone picks up firewood flames", a good man also wants three help. In order to win in business competition, the operator will inevitably combine the value chain. At that time, competition and cooperation between telecom operators were likely no longer just between two operators, but two competition and cooperation between operators-centered industrial value chains. At the same time, operators may also cooperate with other companies such as retail, insurance, and these industries have also existing value chains. At this time, operators must consider the characteristics of other industry value chains, in order to their market strategies Provide good support. "When 3G, the external users will have a lot." China Mobile Communications Group Corporation Billing Business Center Business Support is Ningyu. "We want to charge, wholesale, interconnection, interconnection, based on IP, based on load and settlement, etc. If new business, new products accounting is not good, there is a loss for operators, From another perspective, it is also a matter of no respect and irresponsible. "
Gradually change from product center into profit center
In addition, the diversity and complexity of the 3G business also makes the operator's impossible, and the results of the large-scale reduction make the virtual operation center have a certain living space. They use basic telecom operators to network facilities or products, they can provide users with various telecom value-added services to users through business agents or distribution, and become a telecom operator in a certain business or a few business cooperation. partner.
The VOC's operational network is virtual, and its own business may also be virtual, but it is also to face customers, it also needs to support the system for billing, accounting settlement, etc. Therefore, in addition to self-built, rental operators have adopted advanced technology, and there is a good way to maintain the support system maintained by power. Then, the billing center will gradually change from the product center into a profit center, like a network, by providing a profit by providing external rental services. And to do this, "Business support system should have cost-effective, charge, on behalf of the settlement, etc., can provide a series of services for the front end and the backend of the industrial chain." Ning Yu said.
