Chasing customers like chasing girls
(2004-06-19 18:25) 22279 people browsing
Marketing philosophy is like you to pursue a girl, first look for a chance to get along, then send some gifts, and to say a better future before marriage, pay attention to her. Sales staff and customers are also the same. As for the marketing talent, you can learn, there are people in the road quarrel, you can learn some. Like a girl, pursue the customer's girl, you are not chasing, you take the initiative to close, but she is like the needle of the sea, she is thinking that the cloud is like the clouds in the sky, want to meet, and difficult to touch; Not good, you seek to cooperate home, but they are very picky to your conditions. They ask "礼" makes people difficult, shop big bullies, choose people, "Marry". If "Since another woman is difficult to chase with customers", it is not very wrong. The author is a marketer, but it is not a love expert, but in the mall, it will be climbed. I feel that the customer is like a girl, and it is actually a fighting, and the "love long run" is more than endurance. Both, although many people are considered extremely difficult things, they are deeply learning, and there is a lot of regularity, and more skill can be found. The most light truth is that it is not good to meet the customer for the first time or have a lot of shallow, and it is not good to open the mountain straight theme, and "Please ask me 1 million yuan order". This is like we encountered a beautiful girl on the street. Although I like it, I can't run it with her "Please marry me." why? Because everyone still doesn't know, how can I rank to you! To enhance understanding, the first step is to find a chance to get along. The enterprise is served by the author, and the marketing staff is "four" "three" three responsibilities "requirements - diligently visiting customers, diligent consumers, diligent bystanders, diligent shopping guide; customers can't make money Our responsibility, customer selling is not good, our responsibility, the customer is not satisfied is our responsibility. The criterion of "diligent visits" is that in one month, at least 20 days is necessary to travel outside. For this provision, it is to make the marketing staff spend more than the customer. This is very understanding: chasing girls, paying attention to face skin, thick shoes; marketing people's target customers, also should be dead, close, do not cause it to you. We visited customers, there is a so-called "successful five steps", saying: the first time visited customers, they have been successful; the second time, give the other party card, I have been thrown away, I have already Success; the third time, the customer will give you a business card, it has been successful; the fourth time, will give you 5 minutes to introduce the company and the product, it has succeeded; the fifth time, willing to accept your invitation to eat A meal is already successful. This is easy to satisfy and self-relocating, although the trace is near the "A Q Victory", it is a psychological quality that excellent marketing must have, even if it is refused, the attack is frustrated, and it is not discouraged. "Flowers' offensive" is very important. Romance is to create money, girls like wind flowers and snow months, prefer flowers and chocolate, so don't marry your little money, send more gifts, everything, you can make her heart string; for customers, if the "Flowers offensive", the same It is a good impression that is good, and the good advice of friendship. The author has a friend, and I want to sell the product to a provincial dealer. I don't have less expensive to eat, but the results are endless. One to listen, it turned out that the old always had someone, please eat drinking, how many let him not remember every other person. Friends will be a mentally born, and the old people will always eat farmers.
The latter usually goes into a high-end restaurant, but the special dining center is a head, so the arrangement of friends is particularly satisfied, and the impression is naturally profound. As a result, you have guessed - business is going smoothly. This story can explain: The more big customers, just like the most beautiful and oldest girls, the more a large number of chasers are around around them. If others send roses, you also send rose, others send 999, you also take 999, then you are a lot of chasers who are not in the eyes, how can people teach people feel? Therefore, "Flowers" also pays attention to strategies, and notes without personality. Merchants choose partnership standards, and they can also refer to girls to pick boyfriend's eyes: honest, reliable, and in short, there is a sense of security. This is no wonder that in recent years, the domestic integrity system is very uncomfortable. As the market competition intensifies, many entries that seem to be a large substitute, don't have to be cleared in the big wave, so the business has to be very Be alert, worried about "scammers" and "short-lived". In this regard, the marketing person can still find solutions from the "Bubble Collection": Before marriage for the girl, the man talks about the wedding of the goddess, loyal to her, and the success of the success will be multiplied; we have seen customers, you may wish to introduce more Enterprise grand development planning, depicting both partner blueprints. In this way, it is impossible to talk, but also to establish a highly high image of integrity and reliable. Sometimes, I have to be responsible. I don't see it, the girl occasionally, the little temper makes the child, maybe for some reasons why she is unclear. If you are boyfriend, you don't have an attitude. Waiting for her almost time, but also care about: "Don't get bad, no matter what reason, you are angry, I am not right." How do you not call a girl? ? In fact, the "three responsibilities" proposed by the author of the author, and it is also quite allowing customers to experience the feeling of girls. What's more, we not only say, but also: provide all support to help customers ship, this is a more unexpectedly. Chasing the customer is still chasing the girl, although love her, there should be a certain principle, can't help it. Say this may make a sound of girls, but this is the case. The author has recently negotiated with a retail giant, and it hopes that the product can enter the store under its name. But the conditions opened by the other party are demanding, and teach people are unacceptable. I have no peace, the author will clear our bottom line, and to reveal that another business giant in the same city is intended to cooperate with us; after a week, the retail giant is "cold treatment". Our attitude has changed the opponent's feelings, and the competitors join, which increases its sense of crisis. Under the trade-off, I took the initiative to show us, successful "marriage". So, a way to meet the retreat, will only make people look down; not to be humble is the right friendship, the way. As for the marketing talent, you can learn. There are people on the road quarrel, you can listen to it. Mr. Liangqiu has summed it to "the ten laws of the people" - in knowing oneself and knowing each other, not as good as herself, can stop, knocking side attack, attitude towards the side, the attitude, the declaration, the exertion, the small question, the trick, the street Only one of the two items were applied, and "can be a teacher" for the marketing people. I want to comment (42 comments) recommended to a friend print
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