How to fight the most discerning customers

xiaoxiao2021-03-06  77

If you are smilling, you may not be a teeth, but the tongue. For customers, since it is the key to corporate life, how should you properly operate and properly? Sun Tzu said: "The first soldiers, followed, followed by the soldiers, the last siege." That is to say, we must first have excellent ideas and mentality, take the right and effective strategy, followed by it. The customer relationship, promotes all kinds of outstanding effective plans and systems, and finally take the appropriate approach to facing our customers. For the most discerning customers, how to "confront", not the attack defense you come, but eliminate, solve and cooperate, and convert the most discerning customers into the most loyal customers.

A. Excellent ideas and mentality. Excellent ideas and mentality: concepts and mentality, is the foundation of all behaviors. With excellent ideas and mentality, there will be appreciable effective practices.

1. Let customers be satisfied and touched. Enterprises must first fully understand the current, future and potential substance demand and psychological needs, which will take pragmatic measures in design, production, product management, and management, including planning, system, operational procedures, etc., comprehensively promote. Doing that customers are satisfied and touched, they will make many picking sits. Taiwan Taizong Biotechnology Group is engaged in R & D and production, so that the sales system is based on its brand sales (ODM), which is based on this concept, and continuously strives to design products to customers, providing product strategy suggestions, solving customer product problems, providing marketing recommendations. Training clients, and take the initiative to reduce costs for customers, and make new and old customers. 2. Disappointing goods are buying goods. Enterprises should be brave to face customers picky, to welcome customers to picky, but also grateful to customers, because suspects are buying goods. Customers are picky, saying that customers want to continue or want to buy, can make customers satisfied, will be able to pay, and may become a backglener, even a permanent faithful customer, the most discerning customers are even more. There is a message industry factory to produce the manufacturer of Monitor, and the improvement of the customer has not allowed customers to satisfy, and the delivery is approaching, and the customer station supervisor is under the urgent needs. The general manager said: "If you still have not satisfied within a week, I will stand on your desk." The general manager is unremitting, and finally letting customers satisfied, so far from the business. The more doing more to travel and the bigger. 3. Pastel is an opportunity to improve. The customer's pick-up, no matter whether it is reasonable, if you can carefully review from picking, you can usually find some shortcomings. The recommendations proposed in the pick-up process may be directly adopted, perhaps the need to be modified or transformed, but can always be able to strengthen and improve the company. He has encountered an old company, and it is said that it is a Japanese customer production product. Since the customer is demanding, after the caution production is completed, it has not been returned through the customer inspection. Thereafter, improved and returned. If it is three times, it will be passed. Do the customer without "" can pick.

B. "Fighting" is the best way to make customers not picky. "Fighting" is the best way to make customers don't picky. To make customers satisfied and moved without picky, it is the most highest realm.

1. Thorough understanding the needs and specifications of our customers; customers are not satisfied, demand is not satisfied, or have higher demand and expectation, they will picky. Enterprises should use various methods, surveys and understanding of customer needs and the required specifications for the design, product management, raw materials, packaging, and pre-sales, sale, after-sales service, etc. If you have any opinions, you have to make full communication and revisions in the matter. Important specifications and requirements should be written by both sides. In order to make it more thoroughly, the company also has to think about it, standing in the customer's perspective, constantly demanding yourself, constantly picking yourself, and thoroughly doing every point of self-request and picking. 2. Thoroughly do technology, production, product management and service work. Customer requirements and picking, mainly for products, quality and delivery, as well as quality, efficiency and attitude. Each unit in the company, as well as each level of each unit, all mobilization, completely do every job, and actively cooperate and support each other in accordance with the plan and institutional arrangements. All mobilization do work well, if you have shortcomings, problems, difficulties, and improvements should be improved, you should improve the solution immediately, and summarize and review every week or monthly.

3. Maintain a good relationship with our customers. The so-called management is not a person who is administered, but a thing. Using the above practice, use the product and service management, plus the conditioning of customer relationship, and you can do a good job in customer management, and you will be greatly reduced. Conditioning customer relationships, including building relationships, maintenance relationships, and use of relationships must be carefully made. The method of use, including adequate communication and coordination, do product and service, establish a vision, use communication and create interests for customers. Do your business first make friends, do business, make friends, is a friend, it will not be too picky.

C. Proper customer picking. The company's products and services are doing well, and there will always be a bad way. Even if you do the quality standards of Six Sigma, it is still possible to control it by millions. Let the most discerning customer satisfaction and even move, change it into faithful customers, customers will continue to introduce customers. Properly deal with customer pick, the following practices are available for reference:

1. Stand in the position of the customer to see the problem. In the face of customer pick, first, it is not defense, exclusion and rejection, but he is ignorant, and calm and objective research analyzes customer pick-up. At the time of research analysis, he still stands in the customer's position, and the objective facts and subjective feelings and emotions will understand why customers are picky. This is especially true when facing the most picky customers. When faced, first, let's learn and apologize agree with the feelings of the customer, and communicate in facts. If the customer picks up, if it is the fact that it should be improved, it should be improved, solved and remedy; if it is not the fact, you should make full communication statement; if you can't do it, you should turn it into the instructions and allow the return or negotiation of the remedy; if It takes time to resolve or remedy, it should promise time; if it is a tight discerning, maybe you can transfer the topic.

2. Establish a harmonious atmosphere. In the face of picky, in addition to the facts, there are people with relationships, feelings and coordinated atmosphere. Good atmosphere, picky emotions will decrease or even disappear. Even in the face of the most discerning customers, we must listen to the customer's complaints and patiently listened to the customer's complaints, and cannot be counted by the customer's non-polite words and attitudes. If we have a reason, you can't get careful, but still thanks to our customers' picky. If the negotiation site is not good, it should be more suitable. If it does not solve it, you can ask a third person or superior. If you are falling in a deadlocity, you will be suspended, or even getting the brakes, or it is recommended to study after the delay.

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