Starting from a small face in the roadside, Chen Lei, who has hit six or seven years in Zhongguancun, is now the general manager of Beijing Tianqing Technology Co., Ltd. has more than 300 square meters of storefront in Pacific Computer City. The main agent Tsinghua Violet And Lenovo laptop. Talking about your entrepreneurial experience, Chen Lei said: "I didn't have a clear goal. It was like a cart, but I kept push forward, just hope to improve the quality of life, let my own summary "
"In Zhongguancun, if only more than 10 million yuan in investment, just like the water drift." In February 2003, the general manager of Beijing Student Technology Co., Ltd., the general manager of Beijing Studios Technology Co., Ltd., was deeply understood. She has just started to hit the risk of unpredictable risks - SARS, first lost more than 400,000 yuan to see, and the dissevantable loss is the company's business SARS will only officially open. "At that time, there was basically no business, it was equal to dry investment, some palpized, I don't know what will tomorrow."
In June 1998, Zhang Lianyi, who returned to China, borrowed 500,000 yuan from a friend, founded Beijing Jietong Software Technology Company. Relying on the persistence of voice and handwriting technology, so far, Zhang Lianyi has accumulated 15 million yuan, and the company has created by the company has become one of the excellent brands in the same industry. "Can people do a few things in this life? It is really good to do one or two!"
The entrepreneurs in this three Zhongguancun have different entrepreneurship hours. Entrepreneurship model is different. The business is different. The business operations are not the same, and the issues facing the enterprise operations in the initial business are different, but they founded, now It is good to operate, they have mentioned three factors when summing up their own experience: First, we must be familiar with the market, and second, there must be certain funds and sustained capital investment capabilities, and the third is to have a good attitude.
These three companies, there is no more influential and popularity in Zhongguancun, such as Lenovo, Fang Zheng, Sina, Yadong, etc., may not have the long-term vitality and excellent risk ability of imagination, but they show most of Zhongguancun. The development of SMEs. Maybe they will never be long-lived, but they are closer to those who want to enter Zhongguancun now.
The mentality with the entrance to entrepreneurship is definitely waved back
"Now Zhongguancun, and the original entrepreneurial environment is very different. When the single horses can break out a world, it is very difficult." According to your own experience, Chen Lei believes that if you want to enter Zhongguancun, you must go to Zhongguancun. The market operation is very understanding, it is best to take it first, and even find a place to work, "Zhongguancun's business is different from the business."
It is understood that Chen Lei first gave people a year before the company, familiar with the operational operation model of the entire product, and later rented two-year counter, in 2000, it officially created its own company.
Guo Pei Lin, who has made the general manager of the domestic well-known enterprises, believes that there must be one or two partners in the entrepreneurial team to know this market very well. "Now the Zhongguancun market has changed very fast, the risk is also big, you don't have time to enter the business ".
Guo Peilin said: "If you are a mentality that is taken to Zhongguancun, it must be waved back. So you want to start a business, at least means that you will swim, if you really don't understand this industry, just say that there is money to invest Zhongguancun does not seem to be a good environment. Zhongguancun has arrived at the time of direct spelling. "
"Entrepreneurship must have its own technology and products." Zhang Lianyi made this very clearly. I hope that one day, the company has developed into the internationally renowned enterprise Zhang Lianyi. Before studying abroad, he served as a deputy manager of the Ministry of Science and Technology Development Corporation of Tsinghua University (now Ziku Group Scanner Center), and founded Beijing Tsinghua Wentong in 1992. Information Technology Co., Ltd. Serves as an executive deputy general manager. Since then, he is very understandable to Chinese voice market and handwriting recognition technology. Therefore, Zhang Lianyi will occupy a place in the fierce market competition. Now, Ji Tong's voice product market share accounts for about 50% of the entire Chinese market; handwritten technical products account for about 15% of the share. If there is no capital accumulation, it is not easy to live.
"In general, technology research and development investment is quite amazing, with less than 150,000 yuan, more than one million yuan." For the shortage of funds, Zhang Lianyi feels deep in the two or three years of Jetcom's start-up period. In order to raise funds, Jetcom took the lead in carrying out enterprise integration. Through the restructuring of the shares, the company has reorganized a company in Zhongguancun's many years of scanner sales, not only funds, but also rapidly improved the business. In 1999, in 2000, the average sales of Jetcom were more than 9 million yuan.
In order to keep the company's product technology leader and reduce investment costs, Zhang Lianyi has adopted the strategy of "borrowing chicken eggs", that is, organically combined with the mature technology of the Tsinghua University, Chinese Academy of Sciences, and then push products in the market according to their own understanding. . Some people say that Zhang's core technology is someone else, but he does not think it is. He is more concerned about whether the product can be adventive, whether it can occupy the market and become a brand in similar products.
Chen Lei's Tianqing Company now has more than 10 million yuan per year, plus more than 50 employees' wages and company operating costs, Chen Lei sometimes feels great. He said: "Zhongguancun is now doing a lot of small and medium companies, and the competition is getting fierce. If a company has no scale, or there is no funds accumulated in the previous period, it is not easy to live now."
Chen Lei said: "When I started in the past, I didn't use cash. Now I am in the manufacturer there, but the dealer is not paid from me here, and they sell it with me, so we have stress Still very big. "
And one business hit the SARS Guo Peilin, although the company was established just more than a year, but it has been investing five or six million yuan. She said: "We plan to put and income in the past one and a half years, now it seems, still calculates. Now we pursue business scale, turnover."
The reason why the company has improved in a short time in a short time, and it is related to the PDA's handheld computer and electronic dictionary. At present, their company's electronic dictionaries account for more than 19% of the market share in the market in Beijing. Guo Peilin said: "Now I face the biggest difficulty in the electronic market, how to cultivate and put into new products under the situation of the electronics market."
"Although Zhongguancun companies have a set of financial support systems, but it is also limited, mainly by enterprise itself. Wang Liping, Director of the Human Resources Department of China Zhongguan Village Management Committee, said that the life cycle of Zhongguancun companies was very short. "There are about 20% to 30% between 1 to 5 years, the start-up enterprise will be closed", more than 5 years of enterprises are generally able to stand up.
Doing companies have more patience to get a temptation
"I also hit the work. If the boss can think about me, I will do it. The reason why it is doing, I feel my own payment and income, a lot of bosses, it is forgot this. The money he earned is in his own pocket. Our company's human love is the most strong, from our company, there are not a few of the job. "Chen Lei believes that only the entrepreneur's mentality is correct, and employee With the same life, the company has the future.
At the same time, Chen Lei believes that "the talents who really can do business must be good." After witnessed the situation of Zhongguancun Enterprise Fish Dragon, he believes that some companies will take short-time interests, do not hesitate to spend, with false mess, "now Come, although this kind of company earned money, now it is not as good as we are doing things. "" The speed of change in Zhongguancun market is China fastest. As new entrepreneurs, you should adapt to market changes Outside, pressure, opportunities, difficulties will come every day, at this time you have to have a relatively strong response capability and adaptability. "Guo Peilin said, especially for some people from the big company," You may not be as before The scenery may be suffering. In Zhongguancun, you may pick up the box, stand on the counter, this is what the people who are entrepreneurized by Zhongguancun may have to do, so the entrepreneurs must appear a mentality. "
Zhang Lianyi said: "Be pragmatic, doing enterprises must be pragmatic, like life, step by step. To do business, the company must have courage, gut, wisdom, in the Chinese market, but also need more patience, to be tempting."
"How big is the human heart, how big is the career." Zhang Lianyi believes that an entrepreneurial mentality must be good, there must be capacity of pressure and self-regulation.
