Andrew Chak
you should:
Optimization Search Use some "initiator" in words (for example, using "mortgage borrowing", do not put "loan" hide under a project on the home page) with predictable to provide appropriate details Each page can reach this substantive effect using a convention that is easy to understand (for example, the super link is highlighted, and ordinary text does not emphasize) Allows the user to transaction through a variety of media (including online and entities) : Online, telephone and shops) make the request of the information to provide a reasonable use of the user a combination of starting point and email (if the transaction is completed, send an electronic receipt and thank you letter, and confirming that the item is available)
you should not:
Use too cute, pretty label, provide too much choice to shorten the label for aesthetics
Alan Cooper
A size cannot be suitable for all people, and a web page is not suitable for all visitors even as a entry website. Don't ask your visitors to commit commitments or anything else. Provide a large amount of detailed and useful information in a diversified form. Don't let the user navigate through a complex, multi-storey website navigation and finally find them still need to pass the phone to get the answer. In addition to it, try not to use animation (except for movies), do not use it to attract the vast attention. Users are citizens, not consumers. Don't ship in advance. Don't ship it frequently. Don't take the user as an experiment. Your search mechanism is too bad, repair it. David Siegel (author of Creating Killer Web Sites is completely wrong in the top page of the page. Just like a nightmare, the browser will eventually disappear on the Internet. There is no so-called entry website to say.
Robert Davis and Paul Laroche
you should:
Maintain consistency in simple as principles To support the use - the start of the design website is to support effectively complete the real user task clear - make the navigation clear and simplified, so that the label is complete enough, credible and brutal point- - Ensure that navigation, design, and content are suitable for users, if they are not suitable, they will be removed.
you should not:
Let the user wait - slow page load, too much additional program download, this user will naturally tell you "掰掰"! Looking forward to the user will slowly learn about your website. Focus - don't try to show off your idea single gun combat - a good design, the result of a team works, looking forward to the user to change to you Understanding people design - through direct contact users to determine which components need to blind design - do not designs before they have not repeatedly testing the target user, you can do it before you make a competition analysis, you will always open your own path. - The presence of a convention always has its compassion for the use of the equipment, letting the user's resistance to watch your consciousness, very proud of Flash
Jakob Nielsen
you should:
Follow the WEB standard (starting from the W3C standard, then using other already acceptable standards, such as JavaScript, etc.), follow the standard - 80% to 90% of the user is doing the specification to emphasize fast Response time (web load and server capacity) concise, objective, easy to browse assist users decide to stay: distinguish the product list supports the functions, but don't do too much (Google is standard) before conducting any design Do task analysis (Task Analysis) emphasizes task support (for example, comparison shopping) during design, making a multi-user testing for disabled people can also access the website.
you should not:
Hold users: Don't use excessive-eye-catching pages, don't use flash, do not have sales and unsuitable pictures to destroy content (for example, smile photos) contain unsolicited bouncing windows (except online help) "Previous" (Back) button (Open a new browser window is a common error) Do the function design element looks like advertisements (they will be ignored) use the dynamic text (Moving text) Connecting errors happens to hide delivery costs or other "traps" - these will cause abandonment of shopping use focus groups or investigations to guide interactive design to continuously design - carefully think carefully before the launch website, then maintain the same design style for about a year. Jared spool
Since Spool has never encountered a valid website, he has no list of problems to be repaired, and there is no key factor constituting a valid website. "I am a historian, try to determine if the website is working, not Whether the website can work. "However, we still let him break the silence, get the following words from his mouth:
Understand the purpose of the website. Understand the purpose of the user. Make sure the published content can reach your purpose (including graphics, advertisements, etc.). Make sure developers know how to make money.
