Plane text design principles and combinations [Repost] Principles and combinations of flat text design - Transfer from vision China - text is an important part of human culture. Whether in the visual media, text and pictures are two major components. The textual arrangement combination is good and directly affects the visual communication effect of its layout. Therefore, text design is an important constitutional technology that enhances visual conveying effect, improving the appeal of the work, imparting an important constitutional technique for imparting the aesthetic value. In the modern design field of computer popularization, the work of text is partially designed by the computer, which is completed by the computer (many flat design software has the guidance of art Chinese characters, and providing dozens of hundreds of ready-made fonts). But the viewers faced by the design works are always a human brain rather than a computer. Therefore, in some aspects of thinking, the computer is always not alternative to the human brain, such as creative, aesthetic. Here, I want to talk about several principles in the plane design in the plane design and the combination of text should pay attention to. Special reminder, this should be the work completed by the human brain, and the computer cannot be replaced. First, the principle of text design 1. Readability: The main function of text is to convey the intentions and information of the author in visual communication. To achieve this, you must consider the overall appeal effect of the text, giving people a clear visual impression. Therefore, the text in the design should avoid complicated zero challenge, making it easy to recognize, easy to understand, do not design to design, forget the fundamental purpose of writing design to better, more effectively convey the author's intentions, expressed the theme of design and Conception. 2. Give text personality: text design requires the style of the work. The design of the text cannot be separated from the style characteristics of the entire work, even more conflict, otherwise, it will destroy the appeal effect of the text. Generally speaking, the personality of text can be divided into the following: (1) Denger beauty. This type of font is beautiful and fresh, (2) elegance, (3) gorgeous and noble. (4) Rugging tall. The font model is rich in strength, (5) Simple and cool, (6) modernity, (7) has a strong visual impact. (8) Deep thickness. The font modeling regular, (9) has a weight, (10) solemn and majestic, (11) is not shaken. (13) Cheerful and light. The font is lively, (14) jumping, (15) rhythm and rhythm are very strong, (16) gives people a vital feeling. (17) Great and quaint. This type of font is very simple, (18) full of ancient rhyme, (19) can give people an aftertaste experience that passes the time. (20) novel and unique. The font is wonderful, (21) is not (22) the same (23), (24) personality is very prominent, (25) gives people unique and (26) novel.
3. In the process of visually, it should be aesthetic: in the process of visual communication, the text is one of the image elements of the picture, and it has the function of conveying the feelings, so it must have a visual beauty, which can give people a beautiful feeling. The font design is well design, combined with clever text can make people feel happy, leaving a beautiful impression, giving a good psychological reaction. On the contrary, it is unpleasant after the people, and it is difficult to have aesthetic, and even let the audience refuse to see, so it is difficult to convey the author's intention. 4. In design, in design, according to the requirements of the work topics, highlight the personality color of text design, create a unique font, give people a visual feeling that is not a place, which is conducive to the manifestation of the author. When designing, the morphological characteristics of the word should be explored on the shape of the word, constantly modify, repeatedly pondering, so that personality can be created, so that their external morphology and design style can evoke people's aesthetic pleasure. Second, the success of the combination of text is not only the writing of the font, but also whether the arrangement combination is used. If the words in one piece are misconduct, crowd messy, lack of sight flow, not only affect the beauty of the font itself, but also is not conducive to the audience to conduct effective reading, it is difficult to produce a good visual communication effect. To achieve good arrangement, the key is to find the intrinsic link between different fonts, a combination of different compliance factors to maintain their respective individual characteristics, and achieve overall coordination. In order to create a vivid contrast, comparison factors can be selected from the aspects of style, size, direction, brightness, etc.. However, in order to achieve the unity of the overall combination, it is necessary to choose the same factor from the style, size, direction, brightness, etc.. Factors that will compare and coordinate are in the need for an inch of the need for expression theme, which can cause both contrast and coordinated, visual aesthetic value. In the combination of text, pay attention to the following aspects: 1. The purpose of people's reading habits is to enhance their visual conveyance function, give a aesthetic emotion, and induce people's interested reading. Therefore, in the combined manner, it is necessary to combine people's psychological feelings. Here are the general reading order of people. 1. In the horizontal direction, people's sight is generally flowing from left to right; when the vertical direction, the line of sight is generally flowing downward; when the slope is greater, the line of sight is from above; less than 45 degrees, The sight is flowing from the downward. 2. Different fonts have different visual trends, such as dynamic motivation, long-body words, and mild words, and mild words with long-body characters, and mild words. Therefore, in combination, different combinations are performed in a different font visual movement. For example, the flattening is suitable for transverse arranging combinations, and the long-body word is suitable for vertical combination, and the oblique word is suitable for alignment of the lateral or tendency. Reasonable use of the visual movement of the text, which is conducive to the outstanding design theme, and guide the viewer's sight to move back according to the main second. 3. There is a design tone for work, and each piece has its own style. Under this premise, a combination of various fonts on a works, must have a styles that meet the style of the entire work style, forming an overall sentiment and emotional tendency, and cannot be a variety of words. The overall tone should be the overall coordination and partial contrast, which has a smart change in the unity, thereby having a comparative harmonious effect. In this way, the entire work will produce visual aesthetics, which is in line with people's appreciation.
