Japan "I-Mode" globalization
(I-Mode trademark)
Japan's NTTDOCOMO mobile phone brand is a famous "i-mode". (You can speak China Mobile's "Dynamic Zone" is "I-Mode" China Version) On July 9th, I-Mode Appliance announced 3 million users outside the I-Mode, in the end of June 2004, from It has grown up to 1 million in four months since February. At this point, it includes 4,500,000 users in Japan's native of I-MODE. Operators who join the i-Mode alliance around the world include Belgium, France, Germany, Taiwan, Finland, Spain, Italy, Greece and other countries and regions mobile communications operators. A Australian mobile operator TELSTRA CORPORATION LIMITED said it will be added to the I-Mode alliance before the end of the year.
What is I-mode?
I-MODE is a mobile phone application platform he has revolutionized a quarter of Japanese life and work. Japan NTTDOCOMO has started this service in February 1999. Through I-MODE, mobile phone users can easily access around the Internet, and you can use special services such as e-mail, online shopping, bank, booking, ordering. Users can be used anywhere in Japan, the connection is convenient, and the price is calculated by data traffic, so the cost is more. NTT DOCOMO has long been foreseen that users need new services after the Japanese mobile phone market, so it is launched in time and has won the user's response, and it can be said to have created new meaning of mobile communication. It provides a variety of service content, which can access eight more than 1,600 Internet sites, and the number of these sites is also increasing.
What does I-Mode's treasure box is installed?
I-MODE services mainly include the following four aspects
1, Entertainment: (Disney Character Football Game) (Electronic Game Business EA Simulated City Game)
The content includes: character test, divination, surplus karaoke music, popular song, FM radio, ringtone download, interest club information, etc. Including cooperation with major Entertainment Media, developing its products again, providing users from the mobile phone. For example, with Disney's game, order concert with MTV, fans club, etc., cooperate with game company EA, two development, etc.
2, information service:
(The latest news service cooperation with CNN) (Electronic Map Service)
The latest news, weather forecast, sports news, stock inquiry, business, technical news, local information, horses information, etc.
If you join hands with CNN to provide the latest global news, you provide a map service to the hotel, the hotel's information. Work with Bloomberg to provide a financial market, business information every twenty minutes.
3 data service
Phone Yellow Pages, Mobile Search Services, Hotel Wizard, Dictionary Services, and Even Diet Guidanity, Train Time, Transportation Price and other life.
4, trading service
(Site with Amazon Bookstore) (stock information service)
Mobile banking, insurance trading, ticket reservation, air ticket train ticket ordering, credit card information inquiry, book purchase, etc.
It cooperates with Amazon online bookstore to order books, CDs, DVDs, etc.
