Author: Anonymous Source: Dr. Case Management Comment Time: 2004-7-23
IBM (International Commercial Machine Company) is a company with clear principles and firm beliefs. These principles and beliefs seem to be very simple, usually, but it is these simple, normal principles and beliefs constitute IBM unique corporate culture.
IBM has more than 400,000 employees, an annual turnover of more than 50 billion US dollars, almost all countries in the world, is a wide range of distributions, and it is not ambiguous, and it is not coming to their achievements. To understand this company, you have to understand its business concept. Many people are not easy to understand, why is IBM such a huge company that will have humanized personality, but it is these humanized personality that causes IBM's incredible achievements.
Old Thomas Watson has established "Code of Conduct" when I found IBM in 1914. As everyone with ambient entrepreneurs, he hopes that his company's financial resources, and it is also hoped to reflect his personal values. Therefore, he wrote these values standards as the cornerstone of the company, and anyone who works for him, what is the company's request?
Old Hansen's creed is more carried forward in his son, Xiao Tobass Watson's "Code of Conduct" stipulated in the President of IBM in 1956, and the President's to the transmitting and reception room, without a person, such as:
l, you must respect your individual. 2, you must give customers the best service as much as possible. 3, you must pursue excellent work performance.
These guidelines have kept in mind that in the hearts of each personnel of the company, any action and policy are directly affected by these three guidelines, "Watsham Philosophy" has contributed to the company's success, than technology innovation, market sales skills, or huge The power contributed to financial resources. IBM's "Regulations", "Principles" or "Philosophy" is not patented. "Principle" may quickly become a hole slogan. It is like a form of muscle if a regular exercise will shrink. In business operations, anyone in the competent position must completely understand the "Company Principles". They must be subsequently description, and they have repeated repeated, which makes employees know how important it is. In the meeting, in the meeting, the IBM, in the memorandum, the issues specified in the assembly, or in private conversations, "company philosophy" can be found. If the company's executive personnel cannot do their best in his words and deeds, then this bunch of beliefs have become empty. The competent personnel need to be diligent to make the results. All employees know that not only is the company's success, even if the individual's success is, it is the same as the employee to follow the principle of Watson. If all employees are consistent to trust you, it takes a long time to do it, but once you can do this, your business will benefit endlessly.
The first standard: must respect the individual
No one can violate this guideline, at least, no one will admit that he does not respect the individual.
After all, many cultures and religions in history have repeatedly called for respect for individual rights and dignity. Although almost everyone agrees with this concept, it is very rare to include the company's creed, it is even more difficult to follow. Of course, IBM is not the only company that calls for respect for individual rights and dignity, but there are not several companies to do it.
Watson family knows that the company's most important asset is not money or other things, but employees, since IBM has created this action. Everyone can make the company a different look, so each employee is from a molecule of the company, and the company also tries to create a small business atmosphere. The branch of Yongfeng is small, and the company has been successfully grasping an efficiency of the 12 employees. Each manager understands the scale of work, and understands that we must constantly motivate employees. Employees with excellent results are praised, promoted, bonuses. There is no automatic promotion and payment in IBM. Promoting the payment of payment A newly entered the company's market representative may take a salary than one employee who has worked for many years in the company. Each employee approved the salary with his achievements contributed to the company, and it is not based on qualifications. Employees with special performance will also get special compensation. Since IBM's entrepreneurial, the company has a full range of personnel to use tradition until today. It has more than 400,000 employees today with only hundreds of employees, exactly the same. Any capable employee has a meaningful job. In nearly 50 years, there is no regular employee lost 1 hour of work due to layoffs. When IBM is like other, it has also suffered from not swaying, but IBM can plan and arrange all employees to do not unemployment. Perhaps the way IBM's success is retrnating. Then adjust the new job. For example, when the economic depression in 1969 and 1972, there were 12,000 IBM employees, from the depression production plant, laboratory, headquarters adjusted to the needs of them. 5,000 employees have received retraining training, engaged in sales work, equipment maintenance, field administration and planning work. Most of them have adjusted to a more satisfactory post.
Ability of employees should give challenging work. It is good to return home and think about what valuable things they do. When they work, I can experience the company's concern for them, I am willing to contribute to the company's growth. When IBM is promoted, it will always be selected in our company's employees. If a vacancy is from the outside world, it is a kind of blow to those who have a powerful employee, and they are deeply frustrated. IBM has many ways to let employees know that everyone can make companies become different, in the IBM company in Ammon, New York, every office, every table does not have any heads, no toilet Write a long official use, the parking lot is not reserved for the sanner, there is no competent restaurant, in all, is a very democratic environment, everyone is also respectful.
IBM managers must respect any employees in the company, and also hope that every employee respects customers, even if they treat peer competition objects should be treated equally, the company's conduct regulations, any IBM employees are not calm or Debaming competitors. Sales are the quality, service attitude of the product, and sell the strengths of our products, and cannot attack the weaknesses of others.
Article 2 Guidelines: Service for Customer
Old Thomas Watson's so-called service is the world's first, not only in his own company, but also makes each of the companies selling IBM products also follow this principle. He specially supervised IBM will be a "customer first" company, that is, anything IBM's one fell in the premise of customer needs, so IBM has specially mentioned the "work description" made by employees to customers, future Possible customers provide the best service.
In order to make customers feel how important is that customers have any problems, they must be solved within 24 hours. If they cannot be solved immediately, they will give a satisfactory reply. If the customer calls the service, it usually will be within an hour. I will send people to serve. In addition, IBM experts are waiting to provide services or solve software problems next to the phone, and the phone is charged by the company. In addition, there is a mail or special person to send parts to increase the range of services. IBM also requires any IBM new parts, must be better than originally changed, and better than the market. The quality of the service depends on the company's training and education. In this regard, IBM has dropped a lot of money in the world's belongings, and the training and education provided by any company cannot match any company. It is believed that the time spent in IBM is more than a university's teaching time. Every year, every IBM manager should receive 40 hours of training courses, and then return to the company to teach employees. Sometimes or even invites customers to come together. Operating any enterprise, be sure to have the procedure of the old customers to make the company grow, must try to seize every customer. The most excellent customer service can make him come back to pay attention to it. Article 3 Guidelines: Excellent
Endless things to pursue the ideal ideal concept, whether it is product or service, whether it is product or service, it will always be perfect, of course, the perfectness is never possible, but the goal cannot be low, otherwise the entire plan is affected. The company sets some index that meets the work requirements, and regularly samples the market to set up the quality of services. From the company's selection staff plan, IBM believes that the best college students will choose the best students from the country, allowing them to accept the company's intensive training courses, must receive good educational effects, and have excellent days later Work performance, in order to achieve excellent level, they must accept excellent training to make them have a sense of mission, must achieve success. IBM is a highly competitive environment, the atmosphere it creates, can cultivate companies with highly competitive environments. The atmosphere it creates can cultivate excellent talents. In IBM, the same generation compete for work, and constantly emphasized the importance of education, so everyone can't be complacent and strive to go upstream. Everyone thinks anything likely to do, can do it. This attitude is exciting.
Xiao Tobass Watson said: "For any company, if you want to survive and succeed, you must have a sound principle that you can follow all employees, but the most important thing is that everyone should have confidence in this principle."
In business operations, any other operations of the company may change. Sometimes the address changes, sometimes people change, sometimes the product changes. Sometimes the company's name is also changed. The world is this constantly changing, in any company, one person must survive, must have the ability to strain. Today, today, social form and environment changes very quickly, if the marketing plan cannot be randomly strained, it may destroy the entire company. You are not going forward, it is back, it is impossible to do it in the original. In any developed company, the only "principle" cannot be changed. Regardless of this "principle", it will always guide the light of the company's sailing. Of course, the company should maintain flexibility in many ways, but the belief of "principles" cannot be changed. Since IBM has these three basic principles as cornerstone, the success of the business is inevitable.
The company must constantly instill their beliefs to employees. In the IBM's new entry personnel training course, the company includes the following courses: "The company's management philosophy, the company history and tradition." Talking about the company's belief and values cannot be empty talk. As for whether it can make it a role in the company, it is another thing. In the company, it is not good, the most important thing is: use strategies, take action, effectively implement; measure the effect, pay attention to the reward, to show our determination. IBM's new sales practitioners can abide by the company's guidelines in office or outgoing business. They know how the IBM Guidelines "must respect personal". When they started to start, they feel that others treat them are based on the principle of respect. As long as they have problems, others will come to help them. They also saw that the company's personnel treat customers, and they also listened to the praise of the market representative, system engineers and service personnel. People in their surroundings have worked hard to seek excellent results. Regarding IBM's beliefs, often publicly published in our companies, and examples of IBM excellent service are often taught in the company's training curriculum. Specially, in the branch meeting, it is also introduced in the seminar to invite customers. The main purpose is to repeat the company's ideals to ensure ideal survival.
