Author: Pu business strategy, people, culture may be seen as business management trihedral pyramid, and high-end strategy is the vision of high culture that values people is the mission of this high-end, they constitute the top of the pyramid. Strategy: The development of corporate strategy should start from three aspects of strategic direction, strategic objectives, and to achieve strategic means, a bit, and layers deeply. The first is the strategic direction, and there are two levels in the strategic direction of the vertical. The first level, to become a banner of the Chinese service industry, to expand, develop around the knowledge service industry, which is the big direction of development. The second level, the business main body should firmly occupy the high point of strategic consultation, and cannot do it from the low end. While firmly occupying strategic counseling, it is necessary to focus on human resources, organizational structure, financial management, marketing system, and actively promote the construction of informationization and corporate culture. In addition, diversification is a good complex in all companies. It is necessary to extend its own main industry to extend in the relevant direction, so that the cake can be bigger. The diversity of Peking University is to develop around the knowledge service industry to training, industry research, informationization, market survey, headhunting, publishing, enterprise hosting, etc. Secondly, it is the strategic objective. The strategic goal of the company should start from the actual situation, according to the long-term, in recent. The goal of Peking University is divided into three levels in long-term, medium and recent times. The highest strategic goal of the company is the vision target. The vision of the vision is to determine one of the most respected large-scale consulting enterprises in China, respecting the three aspects of customers, peers, and employees. The medium-term goal is to quickly grow up consultants. This is an endless era of an opportunity, which is an era of batch of business elites. Have such a good environmental support, each company must grasp this great opportunity. The fierce market competition forces companies to enrich, develop themselves, and maintain their sustained competitive advantage. The recent goal is the annual target, can't blind, and can not be conservative. It is necessary to go up and down with the same point, one step. Third, it is also the most important one, what is the established strategy is achieved. A good strategic goal is not unable to successfully land. Peking University vertical and horizontally achieved the target, and two major ways. The foreign marketing strategy pursues "top-level", "top" is a brand, relying on quality service to win the customer's affirmation; "landing" is a deep-cultivation, constantly learning the essence of leader-level enterprises, and improves its strength. For example, the way of development of TCL is worth learning. It avoids the first-class markets such as Beijing, Shanghai, and enters the secondary and third-flow market, so that the mobile phone has become a TCL group force. For the partner mode, it involves the concept, concept, basic system, and proportion of the company. A business that wants to be a benign operation must not be a pyramid mode. One person is high, and others are all costs. How to reduce people's costs every day, this is extremely wrong concept, and it is impossible to make companies. The correct idea is to see partners for each company's employees. As a president, it is necessary to share with the company's other partners and the backbone personnel, and insist on the development ideas of the capabilities, such companies can have real development. Human: The most important assets of the company are people, not equipment, plant. Managers must know how to motivate people and managers, how to make it maximum. Such as employee file management, including training files, confidential files, etc., such as account issues, this set of comparative systems, all employees are managed, these comparison are personnel management. After you have a good foundation, you should consider performance management and salary. To make a prize, a prize, a prize, this is human resource management. The most important thing is also the highest, human management. First, we must cultivate employee mission. Just like the highest vision in the strategy, the highest human resources is the sense of mission, so that employees have ideals, ambition, pursuit, and willing to dedicate them for ideals. Secondly, human resources binaryism.
People are not only cost, or capital, not only participate in one distribution, but also participate in secondary assignments, of course, people here refer to business executives, valuable personnel, core staff, property rights are both spiritual needs, but also There is a possibility of existence of substances. The third is a career. The company's career path arranged by the company is very rich. The fourth is to establish a learning organization. Learning society is unquestionable, modern society is defined by knowledge, nothing is not a master, doctoral, key lies in that you are learning awareness, learning skills and methods. Really learning is everywhere. In fact, true training is not simply repeating the MBA's courses, but the project manager, the partner tells the true experience, these things are the most precious. There are people in business, and no one will stop. We should rely on a good environment, appropriate opportunities, perfect training system and reasonable compensation standards to attract talents and retain talents. Corporate culture: Entrepreneurs should deeply realize the driving role of benign corporate culture to enterprise development and positive significance, and purposeful to cultivate their own good corporate culture. Entrepreneurs should deeply realize the driving role and positive significance of benign corporate culture on enterprise development. Enterprises must take wind and waves in the tide of today's market economy, they must go hand early, and have the purpose of cultivating their own good corporate culture. When we want to drive the company better development with corporate culture, we must first find a breakthrough. The first step is to refine, that is, it is made of things in the minds of the enterprise employee, in line with the industry, region, and our characteristics of this group of people and good ideas. The spirit of Northern Daddy is eight words: cooperation, innovation, integrity, dedication. Cooperation, you must first identify each other, this is the foundation. Second, we must understand the principle and interest mechanism of the cake. Everyone must understand that the cake will have a big one, and this is easy, it is very difficult to do. One is the interest factor, one is an identity factor, whether we will think about each of us, these two are the premise and foundation of cooperation. With the foundation, we must be good at communicating, so that we can cooperate well. Innovation. Every company is very different, do you not invite new energy? Every business is not the same, so we must innovate in our customers, and the external personalized service must be strengthened. Integrity. We have to honesty to our customers, and our employees must be integrity. Enterprises can benefit from long-term adherence to integrity. Dedication. The dedication of dedication is intrinsic, one is external. Different dedication performances in different stages of the development of enterprises. Maintaining the company's reputation, helping the company improve management, cost awareness is dedicated. The core part of the corporate culture - the concept, the spirit summary refined, the second step is to share, promote and implement. The first is the guarantee of the system system. For example, "Employee Manual" standardized the behavior of employees, identified the basic responsibility rights of employees. If a vertical and horizontal, a "vertical and horizontal world" is run. "Violament" is a bridge that is a vertically-shaped carrier and a bridge that communicates interior. The content includes the company's system release, the company's major information, event notice, project experience exchange, theoretical exchange, industry dynamics and other columns, effectively promotes internal information exchange and communication. Then provide vitality to the implementation of corporate culture through the innovation of organization and management. For example, we can change the general manager's office to the senior management committee meeting. The high-level management committee consists of the core backbone of the company. When voting at the High-level Management Committee, including the president to invest one vote. The monthly high-level management committee meeting implemented the Northern Democratic Decision and Exchange Communication Mechanism. In addition, as the first responsibility system, ensuring that each employee has questions to the superior or other administrators, the first time has been successfully resolved, avoiding mutual pushing and pulling. The first announcement, to ensure the company's best employees and the best performance, so that the effect of the tree stands, avoiding the enthusiasm of other employees, giving backward employees second opportunity.
