Xu Ming
Year of birth: April 1971
Birthplace: Liaoning Zhuang River
Dalian Shide Group
Job: President
Graduate School: Northeast University of Finance and Economics
In 1992, he created Dalian Fortress Group. After 10 years, the Group has formed four major industries based on plastic profiles, namely chemical building materials, petrochemical, financial insurance, cultural and sports. In Dalian, Chengdu, Zhejiang Jiaxing, Zhuhai, Tianjin established five major production bases and has its own research institute. The stone seams will not go out of the rich, just like all the successful people, Xu Ming's rise is definitely "ten years of hard work", and Tianqi and ambition are the foundation of great achievements. When I was on college, Xu Ming revealed his business.
Xu Ming: Student is business. Sometimes I feel a little bit of concept. For example, I will sell the New Year card when I say Christmas. It seems that this is the student should do. Don't stipulate what students should be sold? What should I not sell? What is the market demand is actually what students can do. In a sense, when it is Christmas, it is just a final exam, one is that we have enrolled for three months, and there is no purchasing power in the pouch. The best purchasing power of students is when the Spring Festival is time to come back and the summer vacation is coming back. This pocket is very drum, this time is often the best time in the market. At that time, we were studying international trade, and our classmates said, actually doing this very simple. I graduated from Shenyang Aviation College and had a five-love market next to Shenyang Aviation College. In fact, we were very hard at that time, sitting on the bus with two bags to get the school to sell. It is generally twice to three times, and now I think it may not be moral. But actually the profit margin is very high. They are both three times the profit.
Xu Ming's university is an international trade. After graduation, he is allocated to Dalian Zhuanghe County Economic and Trade Commission. He is the hero in the mind is Bill. Gates, the admiring of hero makes Xu Ming to establish life Struggle He only worked for a year in the unit, and he went to Dalian, and he rely on his own research and grasp of policy. Xu Ming: Then that the environment at that time was that this shrimp exit was raw shrimp. Because as a Zhuang River, as Dalian is the largest base for Chinese shrimp exports. So shrimp export! There is a so-called license system. In fact, who will get a license who has won the market. There is an opportunity to export. But at the time, the export license is required, it is a license for lobrus exports. He did not specify that maturity should not be licensed, but there is no specification of maturity exports to be licensed.
At this time, the company in Taiwan, he wanted to raise more shrimp to the international market to sell, I will tell me about policy research questions, he will say: "I can help us." I will do this. I told him: I have this determination. I remember that when we exported a cooked shrimp, it was 37 million US dollars. And then! When a container is exported, Due to domestic vicious competition, it has become $ 70,000 in 92 years. So the profit at that time is very high. So what do I think is the first bucket of gold comes from? It should be from the policy.
It is undeniable that Xu Ming's first bucket of gold is under the premise of eating policies, dare to boldly attack, relying on or courageous, dare to gamble. However, valuable is that he considers problems from doing things in front of me, but is a positive preparation for the future. He is not satisfied with the small business hawker. When others began to follow up, when they compete for shrimp, Xu Ming has introduced the most advanced engineering equipment in foreign countries in 1992, and the wind is fired. At that time, Dalian, Xu Ming's equipment was first class. Later, it was a classic war of Xu Ming, since then, Xu Ming has always played his excellent combination.
Xu Ming: When you do the basic project, it has more than 600,000 cubic soils. Where is it to be placed? I took into account: I should do another project at the same time as it is doing a project. We will comment with the government, and the government is holding our requirements, and in the "Star Bay" it is ashamed. It is now constructed as the largest square in Asia. This can be said to have completed two projects while doing a project. Xu Ming said that the mall is not a big fish to eat small fish, but the fast fish eat slow fish. " And the loan has introduced 12 plastic steel production lines for 12 millions of steel profiles. It has become a solid foundation for the Mode of Plastic steel. These decisions are not proled at the time, incredible, Since the time, many people feel that Xu Ming has some smoking, so there is no reason.
Dalian Shi De Chemical Building Materials Industry Group Manufacturing Director Pang Xueyi: Because we should say that we have technical, from quality assurance, we have not truly recognize this product. At the same time, what is our ability to replace the aluminum alloy doors and windows? There is no deeper understanding. It should be said that there is a lot of objections, and the voice is very large.
It is no wonder that you don't understand that when Xu Ming is doing plastic profiles, aluminum alloy doors and windows are still a dominant position, while plastic profiles are an emerging industry, can you do it? When someone has a lot of doubts about this, Xu Ming seems to have a bamboo.
Xu Ming: The doors and windows are the dominant status of aluminum alloy. To implement the revolution in the history of a real door window, there is only plastic steel doors and windows. At present, aluminum alloy is only innovative in sales. For example, its coating is also good, its hanging plastic is also fundamentally solving the solving, anti-noise, production of energy saving. This is the aluminum alloy. So we have to do related, while thinking about future market problems. I think I have made this decision after a comprehensive consideration. In 2000, the company's leading industry - chemical building materials industry has formed an annual production capacity of 280,000 tons of profiles, ranking first in Asia, and it has also confirmed the correct judgment of Xu Ming. The judgment of Xu Ming markedly in the innovation principle of "production guidance consumption". Xu Ming believes that a company's market strategy cannot be ignored in the market, only to pull consumption through innovation, this product has a lasting vitality. And Xu Ming has always adhered to the principle of innovation and takes his way.
Xu Ming: As us now, it is not intoxicated yesterday, and if you don't care today, the key to win the future. If you want to win the future, you won't follow the map of others. Only the mapped map is going to take your own path. Others think that this industry is still very naive, it is precisely the best opportunity for us.
Xu Ming's interpretation of Surdere culture is "Industrial News, German". When I came to Dalian, in order to improve my own quality, Xu Ming has asked himself to do three things: study second foreign language, practice calligraphy, and learn to drive. The busy busyness on the business field has no time to take care of other things, just learn to drive. Xu Ming said that this is life, always asking you what you must do first. In the commercial speaker, Xu Ming will no longer pursue personal perfection, but to create a perfect team.
Xu Ming: I think you will affect the development of other aspects when you have a person's pursuit of perfection. We have taught a question in the company, that is, the leaders of the various companies we have asked, can tell the manuscript when we ask the company. You don't need you to make a reminder, because you may be a self-discussed, you may have been prepared for three days, but you can see how many new books can you see these three days? How much knowledge can you learn? How much is it to you? It is for this successful speech that you spend so much energy. So I think everything is natural. People are in peace, in the usual, life is best in nature. I have no positioning now. How do you want me to think about me! I am who I am! What I want to do. I won't worry about the impression of others? This is me. Sun Guotong: His business management makes me incredible. I walked into this company with another reporter and walked into the depths of life. It is found that this business management is very organized. The employees working in this enterprise have particularly worried people, especially the sense of crisis. I am afraid that I don't do it. The power of the mechanism is simply everywhere.
Xu Ming: If he carefully read these three articles, it will find that three articles itself, especially "against liberalism", this article itself is a system; a discipline. Because it is mentioned that the military training is a form, the form is to serve the content. We feel that because we have added 1800 employees in 2000, 2,200 employees in 2001, in such a kind of talent combination from Tianzhai North, need to have such an urgent training to strengthen communication There is a need to have such a training to strengthen the understanding of each department.
The size of these years is constantly expanding, and the growth rate exceeds 300%. In this year, DuPont was established 200 anniversary celebrations, Charila, President of DuPont, is sincerely tribute to Xu Ming. Since 1995, the two sides have begun to cooperate. He is very clear about the growth of Songde. In many factors in the rapid growth of Song, the system's innovation is the foundation.
Dalian Surdere Group Employees Li Yuezhen: He has a very far prospective for internal business employees and management of corporate aspects. This most important manifest is to formulate his system. It can be said that it is a system ahead. He is not to say a ruler to measure a person, but let the system come to our management, serving people.
Xu Ming: The system is actually humanized. Why do the system change? Because the system is suitable for most people's needs, not to be special. So, on the one hand, everyone is equal in the system, and one other side has to consider the need to adapt to people. When a system is completely adapted to most people's needs, at this time they can make a system of violations of the system. Many of the facts of Sore are about details. "Detail is the devil", - Xu Ming appreciates this sentence and also pays great attention to details, which makes him can see the micro-knowledge and prevent micro.
Xu Ming: But if a good idea, everyone does not agree with you, there is a good idea, good ideas, without collective efforts, the efforts of some details, maybe a good idea will become A down-policy. So, I think the key to the work is on the details.
Sun Guotong, director of the "Dalian Daily" Sports Department: Three major clubs with international Milan, AC Milan, Juventus, and we have visited. In the process of visiting, I feel that he value the details of this club. The purpose of his visit is actually learning. From the head to the end. He is like an interviewer, to understand the history of Inter Milan, what is the training of international Milan teenagers?
The development of the Snowballs is not a mystery, and Xu Ming floats the water is also a matter of success. At present, Surdere has implemented the ERP strategy, which is bound to have a pivotal impact on the future of Songde. Xu Ming: In fact, we have to solve the problem of our management radius through the means of information. Because we are now cross-regional operation, cross-regional operations, multinational operations, if the management radius does not shrink, whether it is from management costs, management efficiency, it is greatly increased. Therefore, informationization is imperative to our company.
Xu Ming wants to build a globalized Stri brand, which of course requires scientific planning and hardship. There is information indicating that in 3 to 5 years, Surde is to establish a management team with 500 MBAs. In the planning of talents, Xu Ming also makes people feel his ambitious. However, if such a avatar goal is not practical and cost is too high?
Xu Ming: In fact, the source of the most fundamental power of the company is the power of people. If a person's problem solves it, the problems of this company have solved it. Because when we are now like a certain level of business, the general is three elements: one aspect is the problem of funds; the second is a partner problem; the third is the team's question; and actually the most important thing is team problem. Because you have a good team, you have a good partner. With a good partner, with a good project, there is more funds to ensure the smooth progress of this project. So we pay more attention to this team building.
Surveys said that Xu Ming is a strategic home. He value strategic management, if the strategic management is not right, even in terms of specific things, it is impossible to reverse the entire situation. Xu Ming believes this is the reason why many companies fail.
Xu Ming: In addition to the management, it is more important to strategic management issues. If you mistaken on the strategic issue, I am afraid the following people will work hard, and I will get far away from the core. So I specially pay special attention to strategic management.
The latest movement of Song is to enter the insurance industry. Xu Ming, who has relying on industrial, has begun to get involved in 7 industrial sectors such as building materials, petrochemical, home appliances, sports, insurance, and diversification may face a lot of risks, encounter a lot of difficulties, and Xu Ming no Fear, in his opinion, all questions do you carefully study our strategic development.
Xu Ming: First of all, I have been using development today to solve all our problems, and we propose "Growing with customers." That is to say, anything is mutual. We have been going to take the road today, rather than taking shortage. I haven't qualitative, I think all of their outstanding things is worth learning, how to integrate, to improve their own problems. People also have a positioning problem, just like I have just graduated in school, I admire Bill Gates. I think Bill. Gates is a technologically entrepreneur, and there is a person with realistic realism.
Xu Ming has always been very low in the media. This interview with many media is also in place. Xu Ming said that he is now a normal heart, doing things, he is still young, there is still a lot of things to do, which is also destined to Xu Ming in the future, there will be many legendary stories.
