German farmers to create "rural Wal-Mart"

xiaoxiao2021-03-06  105

Since 1998, my country's agricultural markets began gradually released. In 2003, the Central Committee issued documents issued an enterprise to encourage industrial and commercial enterprises to enter the agricultural market. In this context, Delong International Strategic Investment Co., Ltd., which is well-known at home and abroad, has quietly entered the Shandong Agricultural Resources Market in June 2002.

For enterprises, only marketing channels are not enough, but also need to integrate marketing channels, realize logistics, information flow, and unimpeded and efficient management. Based on this, Gerber has chosen "Shuanghui Software Business Chain Distribution System" and is committed to building a "information agricultural resources".

Last, shouted with double bars

In 1999, Delong began aiming at the agricultural resources market. In June 2002, Delong established a wholly-owned subsidiary - German Agricultural Report Supermarket Co., Ltd., fully exploited Shandong Agricultural Resources Market. In August of the same year, German has opened the first agricultural product chain supermarket in Shouguang Rural Area. Then, within a short year, German farm opened 152 chain stores, all over 12 regions in Shandong Province.

German's development speed is amazing, depending on the double-restroom of strong chain distribution network information system. It is this information management system that lays a solid foundation for the rapid development of German farmers. Dengnong handed over Shuanghui software, but experienced a extraordinary course.

At the end of 2002, after the official operation of the German farmer's chain, the management decided to create a determination to create an information management platform, and began a wide range of options.

At that time, German farmers and well-known software vendors at home and abroad had contact. After multi-examination, the final determined departener has internationally renowned software companies in addition to domestic large software companies. In the final offer, Shuanghui software gave a million-level price, and the price given by most companies is much lower than the quote of Shuanghui Software, so that the person in charge of German is called: "Shuanghui software is behind the offer Add a zero. "

Dengnan finally chose the products of another large software company in China based on the size and market situation of dozens of stores in their own. After a few debugging systems, it basically met the information demand of German farmers. German farmers and Shuanghui software have passed.

The system selected by German is based on the C / S architecture. It is more suitable for small-scale, localized information management, and cannot support group-level and large-scale information management. Therefore, when Gerber began to go to the country. When expanding, the system disadvantages have gradually emerged. Since the store is to be opened in 500 regions across the country, it is necessary to build a machine room in various places, and huge investments must be added in the hardware, and there are people and maintenance costs for each computer room. The hardest solution is that when the group needs to make a unified decision, these 500 robes must be all guaranteed normally, otherwise the synchronization of the data cannot be guaranteed. Thus, the software of the C / S architecture has become a "bottleneck" that restricts German to continue to develop.

It should be said that the setbacks of German farmers are not at all compared to some companies that implement management software in China. The preciousness of German farmers is that it is not committed to the whole, and dares to face the status quo to consider itself.

Finally, the person in charge of German has found the boss of Shuanghui Software.

This time, I finally handled hands.

At the beginning of 2003, the person in charge of Dengnan's information, and the team came to Shuanghui Software Company, and the Shuanghui Software Products were again visited. In the company's demonstration hall, the technician made a product demo for the guests from afar.

Shuanghui Software's products combines foreign advanced management software development technologies, which is based on pure Java language, based on B / S architecture software. This system is really based on the Internet, and the system zero installation is realized in the store. It supports rapid and large departments, and the store can achieve a collection of large-scale business in the headquarters in the store, and implement the centralized unified management of cross-regional decentralization. In addition, this system also has many outstanding advantages, such as supporting multi-enterprise, multi-distribution centers, supporting a variety of flexible distribution modes. Realize Group-level unified procurement, unified distribution, unified allocation, unified price control, unified accounting, etc., reduce the cost of each link; provide a bridge for chain companies to communicate with suppliers, realize online payment, improve operation efficiency, eliminate a dark box Operation, etc. For large chain companies like Germany, Shuanghui software can provide strong support for their expansion and off-site shop, let their hardware investment from millions of millions, and decreased to tens of thousands of dollars. It is the dream of German. After detailed inspection, German decided to sign Shuanghui Software.

Next time, the agricultural investment chain huge ship

After the signing, Shuanghui Software started immediately. Since the system of Shuanghui Software is based on the B / S architecture, the system implementation is convenient and fast. Therefore, it is possible to successfully implement the contract, and the demand for German quickly open the store.

Next, the implement personnel have established a new front desk sales system for the old door store, and the system has been unified for more than 50 stores, fully realized unified management of the entire group data. In addition, the engineers of Shuanghui Software conducted systematic training for German employees, and the optimization of German agricultural and Japanese chain business, and made a grand blueprint for the Information Construction of Dengren Group.

Since the implementation of the chain distribution system in Shuanghui application software platform in July 2003, the headquarters, branch, until the store management multi-level distribution system has reached several hundred. By using Shuanghui Software System, implement computer information management, solve the problem of supplier management, membership management, commodity management, unified procurement management, sales management, inventory management, achieve scientific, refined management, to achieve supply chain resources Integration, realizing the integration of German farm supermarket cross-regional chain business operations.

At present, German farmers are vigorously exploring the market in Jiangsu, Henan, and Hebei will be opened in the hotel. And plans to establish a chain supermarket and convenience store at 10 agricultural provinces across the country in 2006 to complete its strategic layout. I believe that with high quality products, perfect service, advanced information system, German farmers will be achieved by the ideal of China's "Agricultural Ranks Chain".

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