Let Shenhang low cost strategy - Shenzhen Airlines comprehensive budget management case analysis
Modern enterprises are inseparable from standard, strict, effective financial management. Shenzhen Airlines in actual work with financial management as the core, scientific budget and effective financial supervision to infiltrate all aspects of the company's operations, so that Shenzhen Airlines low cost strategy landing roots, Bloom and bear fruit.
First, Shenzhen Airlines
Shenzhen Aviation Co., Ltd. was established in November 1992, opened in September 1993, is a Guangdong Guangfu (Group) Company, China International Airlines, Full-time Logistics (Shenzhen) Co., Ltd., Shenzhen Dingxing Industrial Co., Ltd., Shenzhen The joint-stock air transport enterprises jointly investing in the five companies in the Land Limited Co., Ltd., mainly engaged in airliners and freight transportation business. At present, there are 24 B737 series aircraft, total assets of 362 billion yuan, more than 1 million employees, and two branches, 5 subsidiaries, more than 30 foreign sales department, and operate more than 80 domestic routes.
Second, Shenzhen Airlines low-cost competition strategy
"Shenzhen Airline managers have unique understanding of enterprise development and air transportation, by carefully analyzing external operating environment, finding market positioning, implementing effective strategies, and identifying the right direction for enterprises."
The Shenzhen Airlines believes that the market competition has nothing to win: one is "clever", the second is "Hao". Shenzhen Airlines itself does not have the conditions of "Hao", can only be clever, especially in the design of the strategic goal involving the long-term interests of the company, must be "smart", "quasi", "stable". To this end, they fully analyze the strategic choices and strategic layouts of various domestic aviation companies, pay attention to avoiding some of the mistakes, disregards and other lack of state-owned enterprises, while using the low-cost operation mode of the Southwest Airlines in the United States, Scientifically determine the company's strategic objectives and guidelines, lay a solid foundation for the company's long-term development, fundamentally establish the advantage of the company in market competition.
Dong Dao, General Manager of Shenzhen Airlines, once said: "I think that low-cost strategy is the most killing strategy in the competition strategy, seemingly simple, but needs to analyze various competitive factors, it may find a low-performance low Cost road. In reality, we must enrich the connotation of low-cost strategies, adhere to the core concept, and transform the cost advantage into consumption and motivation, is the correct direction of our goals. "
Third, a comprehensive budget management solution
How to make route costs become an important basis for the development of effective marketing strategies? How to effectively control the cost of business? How to achieve low cost strategy, stand out in market competition? To this end, Shenzhen Airlines found the largest ERP software manufacturer users in China. According to the strategic objectives and management of Shenzhen Airlines, UF adopts NC comprehensive budget system cost plans and financial programs, combined with the response, accounting, posting centers, general ledger, etc., comprehensively plan and control the operating costs. UF NC budget management solution laid a solid foundation for the low-cost aviation development path of Shenzhen Airlines.
1. The plan / budget management work of establishing a full budget system limited liability company is responsible for the Ministry of Finance, the Finance Department issued a budget pattern every year, and each department and the sub-level secondary company in the two weeks were based on their own circumstances. Companies budget. According to the management needs of Shenzhen Airlines, the early warning control according to the cost of each department, and some cost project requirements are required, and the budget system is the following:
Financial Budget: Auxiliary items are set in accordance with accounting subjects. Cost budget: Develop budget samples in accordance with the revenue and expenditure projects.
2, budget preparation. In accordance with the maximum collection of expenses, the virtual department has set a budget sample. Vertical Decomposition Table to various departments, departments of various departments. For budgets that should be managed by special number of organizations shall be consistently completed according to various departments, according to various departments, according to the planned total budgetary summary department. Multi-sectoral, multi-fees lists are generated by the intervals.
Shenzhen Airline Budget Management Compilation Process
3, budget control. Fee plan control scheme: fee plan passes NC to pay by NC, the post-payment center system control control object is: revenue and postpartum project and department control method: strict control. Financial plan control scheme: Financial plan control control object through NC General : Subject plus aid control method: alarm
Permission Management: All departments are set up by permission to query the budget implementation of their own sectors, and analyzes, and cannot see the budget and implementation of the department without business privileges.
4, budget analysis. Based on budget, the results of actual implementation, investigation of budgetary differences and budgetary implementation;. In the process of analysis, considering abnormal factors, the analysis of abnormal factors is provided; can be used for budget data or Actual data is eliminated; in budget analysis, the most commonly used is the difference analysis of budget data and actual implementation data, including analytical difference rates and differences; in addition, users can also perform further analysis, including factors, multi-dimensional OLAP analysis, etc.
Fourth, value experience: effective control cost
Since 2001, Shenzhen Airlines began to implement comprehensive budget management, adhere to the overall guiding ideology of reducing costs as budget management, and incorporating all economic services into budget management, doing prediction before, there is control, and there is a feedback assessment afterwards. Due to the use of user NC system budget management modules, real-time monitoring is implemented, and the budget control is implemented to various departments, and each link in the production and operation chain will conduct financial cost control to determine a standard to approver budget indicators. Ensure that all business activities are controlled by the budget. Through all-round budget control, cost control is implemented to various aspects of the company's production and operation, and the company's cost level is minimized, thereby greatly improving the company's economic benefits.
Full management: Through the implementation of the NC budget, with NC financial implementation, the group has helped the group to complete the budget to budget control, to budget analysis, to budget adjustment. Process transparent: Not only makes the preparation process clear and transparent, but also greatly shorten the preparation time. The budget is accurate: When the budget is prepared, you can refer to the query to query a large number of related data, and provide a combination of multiple budgetary methods, through prediction and simulation, the accuracy of budget preparation is greatly improved. Real-time monitoring: integrated application of budget systems and financial systems, in real time, in accordance with department and cost categories, the control is increased. Comprehensive analysis: A large amount of analysis work can be made through the budget analysis account for a large amount of analysis, and the real-time cost implementation can be obtained at any time, so that the budgetary analysis work really guides the future work.
