As if it is overnight, online games have become a seductive cheese, which is coveted. Sound from the government, online game developers, telecom operators, etc., China 's online game industry prospects are inevailed. However, some industry insiders also pointed out that the Chinese online game industry is in urgent to grow their own strength. In the next few years, the market will soon form a few billion yuan, in the first China International Network Culture Expo Forum, the relevant parties concerned, China's online game is a great market, which is expected to form a few years. Ten billion market size. Now, the game of the players who are keen online games will be a common phenomenon. On the Internet, many netizens spend thousands of yuan to buy online game cards, used to improve their level, status. Due to the player's sought after, the hot sale of online game cards is rational. "The Swordsman 2" limited edition is "recommended retail price 129 yuan", and the software store near Zhongguancun, Beijing is sold to game enthusiasts by the dealer with the price of 300 yuan to 400 yuan. In Beijing Princess Grave, a online game product monopoly, a dealer said to reporters that now, in addition to a few single-machine version of the game, online game card is his main way to make money. In fact, in the current business, online games are considered to be one of the most successful profit models in network history. At present, the global online game industry has also revealed great value. It is estimated that by 2005, the global online game size will increase from $ 500 million to $ 5 billion. In the United States, the online game industry has replaced a hundred years old shop Hollywood and exclusive entertainment industry. In Japan, online games have become a major pillar industry earlier 20 years ago. In South Korea, the online game industry is more brilliant, and its output value has exceeded the automotive industry. The research of IDC for international data companies also proves the existence of this potential market. In 2001, China's online game market is only 310 million yuan, and 2002 has reached 910 million yuan. In 2003, this market will record 2 billion yuan to record, 2006, more than 8 billion yuan. Not only that, but also greatly drive the development of related industries. According to TIDC research, China Telecom's direct income produced by online games in 2002 is 7.83 billion yuan, which is 7.5 times in the scale of online games; the IT industry has direct income from online games to 3.28 billion yuan. It is 3.6 times the scale of the online game market. Domestic game development professionals have serious lack of rapid development of China's online game industry, and it is also facing many problems. It is highlighted that the proportion of online game developers and users is severely imbaled. According to the statistics of an authority of the Beijing Software Industry Association Network Game Branch, there are currently more than 1 million domestic online game players, but the professional online game technicians, including the beauty, including only 3,000, this number and Japanese Waiting for online game developed countries to be far more far. The relevant person of the Beijing Software Industry Association Network Game Branch tells the reporter that a good game software talent must not only want the game software program design course, 3D animation design, and always grasp the foreign game development advanced design concept , Technology and market quotes. Since my country's online games from China is from the network industry halfway, there are very few real professionals, so cultivating talents is the current urgency of the domestic online game industry. According to the relevant person of the Beijing Software Industry Association Network Game Branch, the Beijing Municipal Government has begun to support the game industry and have set up the game talent training system to implement the game talent development project. Since domestic online game talents have just started, teachers, and curriculum arrangements have to be improved, in response to this status quo, the Beijing Software Industry Association Network Game Branch is in contact with the multimedia education colleges in some film and television colleges, and joint online game professionals. Culture. In addition, the famous online games will also establish an interactive entertainment software development base.
The development base will become a talent base in the online game industry, corporate incubation base and product development base. In addition, the online civilization project organizing committee is currently in contact with some foreign governments, enterprises, etc., hoping to combine domestic training institutions, introducing foreign training and practical mechanisms, and establish a game talent training system. Foreign online games call for independent research and development compared to foreign manufacturers, my country's game industry has a significant gap between technology development, or content development. At present, there are not many online game products that are most popular in Korea, Japan, etc. in China. It is not a lot of online game products that are completely suitable for Chinese national conditions. According to the survey of the China Electronic Information Industry Development Research Institute, there are 74 online games in 2002, and there are 16 games in my country, only 21.63%. In fact, the agent operates foreign games, and domestic agent game manufacturers do not only pay high copyrights, but also pay up to 25% -35% profit during product sales. In view of this, China's online game manufacturers should be online games to develop independent intellectual property rights. Lei Jun, the president of Jinshan Software Co., Ltd., said that although the agent is low, it is difficult to get the core competitiveness. In the long run, autonomous development has unparalleled advantages, in the industrial chain, only self-developing can occupy the active position. It is welcome that two projects such as "Internet Game General Engine Research and Demonstration Product Development" have been officially incorporated into the national 863 program, which is the first time in my country's research and development of online game technology into the National Science and Technology Plan. It is understood that the total investment of the two projects is 5 million yuan, and the project will study a set of independent intellectual property based on the company's online engine and the national 863 plan Chinese processing, human-machine interaction and digital media. A network game universal engine that can be used in third parties, and develops a modern commercial online game product on this basis. China online game manufacturers should use their own advantages. Although there are still many problems in my country's online game industry, the relevant state departments and insiders are full of confidence. Low production cost is a major advantage of Chinese online game manufacturers. The relevant person of the Network Civilization Organizing Committee told reporters that software development has some degree of labor intensive characteristics, and the labor price is cheap is a major advantage of domestic online game manufacturers. According to industry insiders, develop a game, more than 60% of the cost is used to pay the designer and the drawor's salary. In China, the annual salary of top developers is about $ 40,000, which is approximately 50,000 US dollars per year. Understanding the market, understanding the user, providing the humanized service that the gamers urgently need is another advantage of China's online game manufacturers. The success of a online game depends to a large extent on the continuous customer service, and Chinese companies have occupied advantages in this regard. Large gaming operators such as Shanda Network and Netease have a 24-hour call center, technicians and game administrators to ensure that the game is running normally. In addition, online games attract players, abandoning game sex, playability, interactivity, a more profound theme is emotional communication and culture, which is lacking in foreign games. The industry believes that game culture should pay attention to the full use of China's excellent traditional cultural resources, such online games will receive the support and more people of domestic players. According to the relevant personnel of the Network Civilization Organizing Committee, if domestic game software wants to play the advantages of traditional culture, it must be used to excavate the essence of the value of traditional culture, rather than simply flip history, find a subject. In this sense, a group of domestic online games such as "Jian Xia Love" is the exact grasp of their traditional culture.
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