Yesterday, I went to Nanjing Xinhua Bookstore and saw it. There are some ideas:
【Market demand】
There are two major blocks in the market demand.
First, the textbook.
The second is the software manual. As long as the software is used, you need an instructions, even if the instructions such as refrigerators are as bad, but if you don't buy it, you will walk a lot of detours.
In addition, there are some aspects of the book, that is, the sales book:
1. Literacy. The society's further dependence on the computer requires more people to use computers, and some people in the age of 30 should continue to literate. Many people will choose to buy books, such as five-stroke books sell very well. But older people learn computers, but no one is selling.
2. Office. There are more and more places with a single computer, most of which are just text processing and table operations. Many people also like to read articles online, but online article is still very unsurcited, the level is not high, it looks very inconvenient. If it is not to save money, they should buy a two-school job related books.
3. Enthusiast. Side of the side angle, from the new home digital application, broadband network entertainment, hacker attack, Excel financial application, flash, etc. Some people have played.
4. Computer professional worker. There is a large number of innocent books, and the high-end is a translated book, and the domestic programmer does not write a book.
[Book production process]
Select: This work sounds very Xuan, I actually go to the bookstore to see it, the key is to make.
Creative: Threshold One is knowledge, that is, will not. The threshold is the organization, and the skills of knowledge are not strong. The three thresholds are energy, there is no time to put and carefully produce an example.
Edit: From the authors of the authors, the trial of each chapter, round-trip regeneration to the later production. It's really a book, and the editor is less than the author's hard work.
Typography, printing, release
[Key to books]
All key centers are only one, that is, knowledge. Because the most nature of books is the carrier of knowledge, publisher is a traffickier of knowledge.
The knowledge of computer books can be simple to divide into entry-level knowledge and practical knowledge.
Getting-level knowledge is sufficient for textbooks, manual, literacy, etc. Now basically in school students and some people with partnerships with publishers are written. The only way to come out of the series, all publishers are in out, starting from scratch, opening up, new computer classrooms, practical training tutorials, etc. These books have turned over, but they can't feel too big, but in depth, in depth, the differences in verbal words, and find that the difference is still not small, but there are some general books that still sell well, such as I am this I have seen the new computer class (not practical) of the electronic agency, and the ASP tutorial (even slopes).
Practical knowledge is relative to office, enthusiasts, professional books. Books in office and enthusiasts also have professional writing, but there is always limited level, and the level is impossible to go, can't break through. This part is necessary to deserve the player's test, have a lot of time to immember, rich experience summary. It is going to go, only the so-called master masters in the contact industry, as well as popular gathering websites and forums (their propaganda ability is not small), and take the way of cooperating the book. Although it looks far nowhere to succeed, this is an inevitable trend.
【personal idea】
A book is also twenty to 50 yuan, buy or buy people who have knowledge needs generally is not a big problem. The total market is temporarily desperate, and it is not alive, and it doesn't work on the surface. But the water is not calm, and the dark flow is surging. The enterprises in the market must live well, only the situation is moving, and strive to compete for the first.
First of all: To find a good author source. Author's resources are the fundamental of ever living in any publisher. At this stage (the manuscript is not enough to raise professional writers, it is difficult to have a lot of effort into a lot of effort), and the focus should rely on colleges and universities. In addition, far from some talents compete for excessive places, such as Beijing. I want to go deep into the campus of South University and southeast, I understand the approctoctional situation of various class students in computer majors: How many people can still? How many people write books? Who can cultivate? How do you need to cultivate? Second: Editing your own level is too hard. The author's knowledge is placed there, the basic point is the control progress and correct. It is important to conduct secondary development and better organizing knowledge structure for the author's knowledge level; enhance the exhibition of knowledge. I would like to pay attention to the internal communication and training, change the traditional manual workshop form.
Third: Packaging, publicity and distribution of books.
