?????? Economic observers often say a "digital speech". Recently, a batch of Chinese Internet companies standing in the IT economic tips have published the second quarter earnings, now we have seen the operation of these Internet companies that have been outlined by many numbers. Tom Online Executive Director and CEO Wang Leile said, "Every company has its own advantage, every financial report is a very good story, these stories reflect the individuality of different companies, the advantages and disadvantages of different companies in different business Point ... "So, let us take a look through these financial reports, whether China Internet Corporation has found its own business, China's new road, is it more clear? From income, "Personality" is like Wang Leiley, and the company's personality and focus are extremely clear in Tom online earnings. The second quarter TOM online income exceeded $ 30 million, an increase of 19% over the previous quarter, due to the excellent performance of new wireless Internet business and online advertising, this company increased by 19% this quarter, an increase of 53% over the same period last year; Advertising income is 1.91 million US dollars, which has increased by 365% over the same period last year! Wireless Internet business and online advertising have become Tom online development twins, but these two engine horsepines are not a quantity level, compared with other competitors, online advertising business is still very tender, and don't look at other companies. Sina is an irreplaceable "king" in China, and the Sina's advertising revenue reached 15.5 million US dollars in the second quarter, almost 8 times the TOM online. The role of online advertising in Sina is also lifted, accounting for more than 30% of the total amount of Sina. Netease's online advertising revenue has grown, about $ 4.5 million. However, this company has successfully made in online games, making online games a another engine that drives NetEase development other than online advertising. Online advertising, wireless Internet business, and online games have become three major business in China's Internet companies. Search engines, instant messaging, etc. are highly hot, and is currently only these Internet companies attract users' "small means", and their economic volume is far from competing with the above three major business. From Sina, Tom Online, Netease and other companies, "Don't put all eggs in a basket" is the philosophy of their joint belief, so it is generally targeted that the above three business, at least two. And their different attention, also highlight their different individuals. "The content is the king" once again sing Sina, Sohu, and NetEase, "content is king", "The content is Wang" once made a big non-method. When these companies put more and more energy and financial resources on "Content", it is embarrassed that the income is not "floating" because of the growth of PageView. When the portal is earned by SMS and online games, "content is king" completely became "garbage word", and inspires no longer mention. From this year, different Internet companies have once again give special attention to the content. In addition to TOM Online, another listed company in the absolute main business in the second quarter of the second quarter, in the second quarter, in the second quarter, more than 4 times higher than the same period last year. The growth assurance of wireless Internet services is "Specialization" of the content, and the palm of the PHS has a new or renewed agreement with the world's largest five recorded publishers, providing services for their sound entertainment; this company is also working with Star TV I have developed wireless value-added services based on Star Satellite TV Music and Entertainment. The license agreement with Turner Broadcasting Corporation will be developed to extend to Java games. MMS download, the palm is also cooperated with the Associated Press, Japanese Primary School, and provides the content of the cartoon image of Babi doll and Garfield. The competition for these content resources will become the key to the survival of China Internet Enterprises. The upcoming Athens Olympics, all websites in "content" will reach a climax.
