Understanding Social Networks in China (transfer)
CHINACIRCLE, headquartered in Shenzhen, registered a real name "China", promoted a lot of slogan: there is a circle to have a life, the new circle is a new life! Wash the time in the "relationship of value"! The site can be seen as an example of SS in domestic application, integrating their own understanding of domestic characteristics, simplifying our familiar English words Social Networks to China's traditional network / relationship circle to promote.
From the perspective of marketing communication, this is a savvy strategy that 摈 摈 难 难 难 名 名 名 名 名 名 入 元 元 元 元 元 元 元 元 元 元 元 元 元 元 元 元 元 元 元 元 元 元 元 元 元 元The word "relationship" of Chinese characteristics makes it more to understand and familiar with it. Psychology believes that people will search for existing things from the brain when they first contact, trying to be familiar with themselves. Life is tilted to respond to their original emotions and life, so that they do not confuse and reach a new balance.
Interestingly, chinacircle uses its own process to publish such a relationship network on its homepage:
It is believed that this can more effectively stimulate people's initial participation interest, but the user is expected to be more sustained to rely on subdivided market and characteristic positioning, CHINACIRCLE provides the mood diary and clubs to serve people to establish and develop their friends. The circle, expand its social relational network, but not further provide details on the details of this basis. From the beginning of operation, it gives a new application awareness and tries to practice, and often receives a half-time promotion effect. Unfortunately, all SNSs in China have chosen a gradual improvement strategy. At this time, the public has begun to understand and contact SS and SN, which will undoubtedly make the public to meet a one-sided level, which brings difficulties to the promotion of later new services.
Furthermore, we will be able to make it clear that SOCIAL NetWorks is in China. What is the relationship or a circle, and what is the top three? "" Relationship "is undoubtedly our most Accepted is also the easiest to understand. As long as there is anything more than a dock, it is more likely to have no relationship. Complicated interpersonal relationships often form an interpersonal relationship network. The relationship between people often needs to manage, but also That is at this time, the network gradually starts to expand out, because the owner owns this relationship network is often unwilling to share people; the relationship also thinks that there are more people who know, but the relationship between the network is more complex, and it is often not implying the people. The better, this is what we have to keep in mind. "Network" is reflected in the interpersonal relationship network, and we must understand that the network means a systematic characteristic, it is divided A small network unit, and these small networks are closely linked to form a larger network, but the network is often divided into a large network under different interest groups, and their respective systems are running Improve; at the same time, the emergence of Internet means that the validity of the virtual network begins to present, and the virtual network regression reality application is the concept innovation brought by SS. "Circle" is largely considered to be a small environment in life It is often classified by hobbies, daily working life, and people in the circle reflects their total life characteristics and doing style. It can be said to be the hardware, but it is much smaller than the relationship, no doubt Yes, the circle is the most realistic human life model of the Internet Popularity.
Social Networks is basically closer to our network, it requires us to manage to operate to achieve benefits, and the "relationship" of domestic characteristics often contains it, realizing a "circle" from the Internet Social interaction.
