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This is the typical application of the Meta label. How many parameters have Meta tags, what role, why do we have to pay special attention to it? Let us discover the Meta label!
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According to the HTML language standard Note: The Meta label is a tag for the development of the website. It can be used to identify the author, set the page format, label the contents of the content, and the keyword, and refresh the page.
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Meta tags are divided into two parts: http-equiv and name variables.
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● HTTP-Equiv is similar to the head protocol of HTTP, which responds to some useful information to help correct and accurately display web content. Common HTTP-Equiv is:
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1.expires
Note: Can be used to set the expiration time of the web page. Once the web page expires, you must re-access on the server.
usage:
Note: The time format of GMT must be used.
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2.pragma (CACH mode)
Description: Prohibiting the browser from calling the page content from the cache of the local machine.
usage:
Note: This is set, and the visitor will not be able to browse it offline.
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3.Refresh (refresh)
Note: If you need to let the web page automatically link to other pages, use this sentence.
Usage: <
Meta
Http-equiv = "refresh" Content = "5; URL = http://www.yahoo.com">
Note: 5 is automatically refresh to the URL URL after staying for 5 seconds.
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4.set-cookie (cookie setting)
Note: If the web is expired, the cookie of the store will be deleted.
usage:
Expires = Wednesday, 21-OCT-98 16:14:21 gmt; Path = / ">
Note: The time format of GMT must be used.
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5.Window-target (setting window setting)
Note: Forced page is displayed in a stand-alone page at the current window.
usage:
Note: Used to prevent others from calling your page in the frame.
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5.Content-Type (setting of the character set)
Description: Set the character set used by the page. (We have already introduced its role in front font design)
usage:
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● The Name variable syntax format of the MEAT tag is:
The XXX mainly has the following parameters:
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Keywords (keyword)
Description: Keywords is used to tell the search engine for your web page keywords.
Example:
RELATIONSHIPS, The Meaning of Life, Science>
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2.Description (Introduction)
Description: Description is used to tell the search engine for your main content.
Example:
Life, The Universe, MANKIND AND PLANTS. ">
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3.Robots (Robot Wizard)
Description: Robots is used to tell the search robot which pages require an index, which pages do not require an index.
Content's parameters include All, None, INDEX, NOINDEX, FOLLOW, NOFOLLOW. The default is all.
Example:
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4.Author (author)
Description: Name the author of the web page
Example: <
Meta
Name = "author" content = "ajie, ajie @ Netease.com">?
The above is some basic usage of the Meta label, where the most important thing is: Keywords and Description settings.
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why? The reason is very simple, these two statements can make the search engine to discover you, attract more people to visit your site!
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According to the current working principle of current search engines (Lycos, Altavista et al., The search engine first dispatches the robot to search on the WWW. When discovering a new website, retrieve the keywords and Decription in the page, and add it to your own database. Then, then sort the website according to the density of keywords.
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That is to say:
1. If you don't have Keywords and Description's Meta tags at all in your page, the robot cannot join your site to the database, and netizens can also search for your site.
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2. If your keyword is selected, the density of the keyword is not high, and the possibility of being arranged after tens or even millions of sites is also very small.
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So, we must remember the addition of Keywords and Description's Meta tags, and can write keywords and profiles as much as possible. The taboos written in Keywords is:
1. Do not use common vocabulary. For example, WWW, Homepage, Net, Web, etc.
2. Do not use adjectives, adverbs. For example, the best, biggest, etc.
3. Don't use the general vocabulary to try as accurate. For example, don't use "Motorola mobile phone", modify "V998", etc.
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Search for the right keyword: to Lycos, Alta, Infosek and other search engines, search for websites in which you are similar to your content, check the Meta keywords for the top ten sites, and Copy uses your site.
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Here, we will give you a keyword for Microsoft Multimedia website for your reference:
Joke of The Day, Downloads, Free Music, Horoscope, Radio, Video,
Music Downlines, Movies, Radio Station, Media Player, Free,
Download, Weather, Horoscopes, Windows Media Technology,
Online, Radio Station Guide, Free Download ">
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Small resource: some of the most common search terms (ie, keywords)
http://www.searchterms.com/
Http://eyescream.com/yahootop200.html
At first glance, there is a list of the most popular search terms per month.
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In addition, in order to improve search clicks, there are some "evil gates":
1. In order to increase the density of keywords, hide the keyword in the page (definite the color is the same as the background color).
2. Add keywords in the ALT annotation statement of the image.
Such as:
3. Use the HTML's comment statement to add a large number of keywords in the page code.
usage:
