Singles. Com market promotion plan (hilarious) 2001-11-06 13:53:24
---- Singles .com background description:
Singles. Com is a comprehensive portal dedicated to improving the quality of Chinese bachelor's quality of life. The website founded November 2000. Current CBO (Chief Bachelor Official Chief Safe) Wang Xiaomei, CCO (Chief Cleaning Official Chief Cleaning Officer). The main products and services of the website are:
Singles News, Singles BBS, Singles Personal Home, Singles Chat Room, Very Soft Bank, Singles Mall, Singles Allies Record, Soft Mail.
I. Market analysis bachelor. Teil entrusted the Basilling investigation company to conduct extensive investigations: the bachelor market is broad. Take 420 rooms (some of the boy dormitory
Sleeping as an example, 66.67% member is a bachelor, which means that China netizens have 20 million in China, and if male netizens account for 60%, the bachelor will reach 20 million × 60% × 66.67 = 8 million. Everyone took 10 dollars on the bachelor. On the bachelor. There is a market capacity of 80 million yuan. This is only a conservative estimate, with the development of the network, in fact, the capacity will be larger.
According to the information, there is no similar website in China, so there is no real competition threat.
Second, the market positioning and market segmentation bachelor. The COM market is clearly set in China's bachelor, and the bachelor in colleges and universities in the short term. According to the historical length of the bache, the development trend, the direction of the market is divided into the market, we divide the target population into: 1. It used to be a bachelor, now the bachelor's bachelor
2. It used to be a bachelor, now it is a bachelor's bachelor. Now it is not a bachelor. In the future, it will become a bachelor's bachelor 4. In the past, now, the bachelor's bachelor
Third, the early marketing activities of marketing activities, based on promotion, so put the task of work in publicity advertisements. (1) The advertising slogan we plan to launch the following publicity advertising slogan: 1. Singles engine, more and more powerful 2. Today you have no bachelor .com 3. Everyone can apply for a bachelor network 4. Open the bachelor 5. Football 5. Every day 6. True feelings interact, bachelor .com 7. Singles .com, bachelor life 8. Vertical and horizon, bachelor wonderful 9. Highlands .com, have pursuit 10. Wonderful network, don't be late 11. Power 12. Singles of online home
(2) Plane advertisement we intend to send a post in the campus, in public places, such as cafeteria, lax, toilet, bathhouse, etc.
We intend to invite Darling Zhou to serve "Singles .com" ambassador, advertising version is: 1. Darling Weekly is in the nest. Around the text: do you bachelor 2. DARLING week sits on the toilet. Around the text: I am a bachelor, I am afraid? 3. Who is the side of Darling? Around the text; bachelor .com, there is a taste
(3) Promotion activities 1. Carry out "Singles Campus" activities. 2. Select "Star of Singles". 3. Hold "The First Cuba (China's Union of Bachelor Alignment, China Singles League Club) Street Basketball Tournament". 4. Help "Westward Journey - Talk about a Single Story" and "The Song of Life - Brave Single Heart" is the theme of essays. 5. Register to become a bachelor .com member, give a bachelor's toilet paper with a braided avatar, bachelor slippers, baccent, bachelor insecticide, bachelor casual trousers, etc.
(4) Performance assessment (after three months) 1. The bachelor member reached 300,000. 2. The bachelor. The brand brand is 90%. 3. Singles PageView 200 million / day. Planning unit: Marketing department @ 光棍 .com Note: The name of the name in this article is fiction :-)
