Google Friendly's website design

Keywords: Google PageRank "Link Popular" "Website Promotion" "Optimization for search Engine"

Summary: The current impact of the Chinese website is relatively small in the entire Internet, mainly due to the overall level of the Chinese website (technical, content), which is relatively backward, the most important performance:

Industry knowledge: I don't know the importance of search engines to attract new users, pursue "fool-related" in search engine rankings, buy some industrial keywords that do not have much actual meaning. In fact, the more keywords that can be entered, the stronger the trueity, the higher the value. Users can directly locate the product specific content page is more valuable to the homepage of the website; publish technology: The website's web page enters Google's index is very small, the dynamic web page is still the main release mechanism, lacks the dynamic page link to behave as a static page Mechanism; page design: page title duplicate, keywords are not prominent, transition uses JavaScript scripting / image / flash, etc. Not suitable for search engine index; unable to quantify things are unmanageable, the above fundamental reason is often the website itself Lack of log statistics analysis:

In fact, most websites only have a simple strategy to have a real manifestation in the Internet, and the website structure design has been used to optimize the search engine, including:

The importance of link references; how to highlight keywords: web title, theme design; page and site structure design precautions; and the importance of site access statistics, etc .; Google's site design guide (Note: This website design itself uses Some of these methods). What is one of the advantages of PageRankgoogle and other new search engines, not only the amount of index is large, but also the best result is the most in front of the search results. Specific principles can refer to Google's secrets - PageRank is completely explained, PageRank is simple It is similar to the reference mechanism similar to the scientific paper: Who is more quoted, who is authority. PageRank on the Internet is based on the analysis of mutual link relationships in the web page.

In addition, from the perspective of the calculation method, there is also this article: http://pr.efactory.de/ There is a more detailed PageRank algorithm description and a variety of clear small cases:

For example: the importance of the navigation bar in the sub page B <=> a => C vs B <> a <=> C (good)

Page number factor: b <=> a <=> CVSF <= / / => GB <=> a <=> c (good) D <= / / => e

An unexpected conclusion: (B <=> a <=> C) (E <=> D <=> F) VS (B <=> A <=> C) <=> (E <=> D < => F) PageRank elevated is just 2 first pages A and D of the link, while the PageRank of the website page will decline. At the same time: The larger the index of Google enters Google, the smaller it is affected by similar factors. PageRank asymmetric page Interpretation: Google will correctly use the algorithm such as Badrank, and a web page has a link from the high PageRank site from "Itself", and it is lacking enough and quality inverse link. If the PageRank will automatically reduce to 0, A (Pr = 7) <=> B (Pr = 0) is simple to say: occasionally to be inverted by the authoritative site inverted link, it is necessary to be quoted by a sufficient authority site Improve the PageRank from your own page. Web hyperlink analysis algorithm review (Nanjing University Paper) More Papers can be Search: "FileType: PDF Google PageRank Anchor Text Bayesian" Get a link is everything in the ocean of the Internet, the most important thing is to interconnect, not by other websites The website is "Information Island". "Wine is also afraid of the alley deep", maybe this is a bit like spam advertisements, but the fact is like this. So if the purpose of doing a website is not a lonely, you need to actively promote your own website. Promote yourself through search engines, you need to pay attention to the following aspects:

With a winning catalog: not necessarily joining a large website is the website promotion, any inverse link from other websites is a useful website to promote the classic way is to join the classified catalog of large-scale portals, such as: Yahoo!, DMOZ.ORG, etc. In fact, there is a misunderstanding here: not necessarily to join a large-scale website classification directory is the website promotion, because the search engine is no longer just the index of the website directory, but a more comprehensive web index, so anywhere from other websites The inverting link is very valuable, even if it appears in the news report, the forum, the mailing list archive. Blogger (referred to as WebLog) may deepen the meaning of "link is everything", because there is a large number of mutual links between Blog, so the most referenced BLOG page is ranked in search engines It is often higher than the page of some large commercial websites. The document management system such as Wiki has highlighted the characteristics of good references. Winning: The number of PageRank's website can be rapidly increased to one of the key factors. The link from PageRank high can improve the PageRank that is linked to the target, I just submit some articles. ZDNET China, because there is a link on the page, the corresponding web page and the whole page of the website have been greatly improved after a period of time. Sometimes what kind of website is quoted sometimes more important than the number of references. What I want here is that ZDNET China is the only requirement that follows my copyright statement indicates the source of the article and has a reverse link. According to this principle: the first 2 layers of the large authority directory such as Yahoo! and DMOZ are very valuable. Understand the "Values" of the search engine: Lucene Introduction This article is referenced by the Lucene project of Jakarta.apache.org, this article has become the highest page of PageRank in all pages, and some of the projects supported by Google, such as: folding @ HOME, I have always doubtful to the site of the government, education and non-profit organizations, after all .org .edu represents the real thing of the Internet: decentralization and sharing. But a more reasonable explanation is: .org a lot of open technology platform developers, they will join Powered by Apache in the first page, Power by FreeBSD, represent respect for other open source platforms, so like Apache, Open source sites like PHP, FreeBSD have very high PageRank in Google. In the .edu site, many are all academic comparison documents, which indicate that the source of references in the hyperlink has become a habit, and this is undoubtedly the best basis for PageRank. Note: Do not enhance its own site rankings through Link Farm: Google will punish those pages that take the initiative to link to the Link Farm to improve their own rankings, and the corresponding site will not be incorporated into the index. But if your page is linked by the Link Farm link, you don't have to worry because this passive link is not punished.

Don't give links to other websites: If a web page has only a large number of enters link, the lack of export links will also be considered a site that is not worthless. Ensure that your website can help search engines more accurately judgment which is the most valuable information for users, that is, if your site has only external reverse links without exporting links, it will also be in search results. The performance brings a negative impact. Of course, there is no situation in the website, unless you deliberately do it. Under normal circumstances, everyone will naturally add some links to some other websites, led visitors to what we think is important or able to provide more valuable information, and may first need to know your website before promoting your website. In some search engines, the principle is very simple, you can refer to how to evaluate the popularity of the website. Website promotion is only means, how to promine the content, so that users who need related information can find your website as soon as possible, PageRank high does not represent portions like Yahoo!, they can rank forward in all search results, because The result of the search engine is the ranking results of the search keyword and the page of PageRank in the page. So the second point: how to highlight keywords.

How to highlight keywords: Theme "Keyword matching Theme Engine is gradually exceeding PR, becoming a more important factor in ordering, can compare the following phenomenon: Why check" news "," car ", etc. The homepage of various portals is not in the first place? To know that there is a news page of the link text of the corresponding channel, the search engine does not match the template, automatically use the heads, column navigation bars, page leads, etc. Are the distinguishment? In fact, the above problems can be summed up for the extraction strategy and keywords in the web content summary: First of all, it will be able to describe a few types of content in the content:

Linking into text description: Inbound link textttp://www.search "Dictionary.com/terms-inbound-link.shtml

HTML page Title: Title Good title generally places the most important keywords in the page, such as: ABC-10 vacuum cleaner - XX Home Appliances HTML content main body: Content Text Chain text: Outbound Link Text

If you follow the following rules: One page is keyword hits weight: link into text> HTML Title text> HTML page main content >> Binal text, the above is better explained. Linking into the text is not seen on the page, but the link into the text has a huge role in the link page: in the process of modern search engines, the matching process does not only look at the content summary of the current page: Very extent I don't just look at this page I have to say what I have, and I have to see how others link, how to describe how others call you, tell yourself more important than yourself. . For example: "World Health Organization", the return result is http://www.who.int/ and this page is not Chinese, the reasonable match is because many links have been used in the Chinese website: < A href = "http://www.who.int/"> World Health Organization , so the Chinese keywords in this page have also become part of the page summary. In this way, you can know the text of the link link is actually serving the link to the sub-channel home page or content details page. The keyword density of its own page is only negative, which is also the link to the link in the link in a page: he does not index 100 links at all. According to the above rules, the search engine extracts the news content in a news details page is to remove all the words with HTTP links on the page. It is part of the content of the news, more accurate some of the longest text paragraphs and other strategies. Realize; and many websites are all links in the homepage or channel home page. The results of search engine analysis are: What is not, the keywords that can be hit are only the "Home" and channel Title of others link you. Several keywords such as site names, while other words in the page are far less than the matching degree of corresponding sub-channels and concrete content pages, and search engines can pass the above rules, allowing users to directly locate them. Conformant content details page. So I hope that all the keywords that wish to promote as many hits as much as possible are impossible. Let the webpage enter the search engine index, then grasp the topic style of the entire website is very important, let the website theme keywords can be more uniform in accordance with the pyramid pattern to the website can be referred to: Website theme pyramid design Website Name (users pass 1-2 abstract keywords) / / sub-channel 1 sub-channel 2 (users pass 2-3 keywords in the hit) / / / product 1 Product 2 Articles 1 Articles 2 (users pass 3-4 Key words hit: this user's most valuable)

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