Search engines, now being seen as one of the most potential markets in the Internet industry, and even the reputation of "fourth bucket gold".
The financial statements that have just been announced show: as a cow,
This year's profit margin will be up to
38%
The amount of profit will be more than
6
One hundred million U.S. dollars. Such a performance is undoubted, who doesn't want to divide a cup? Therefore, the fierce competition of search engines is also soon extended from the website.
PC
System Desktop - Desktop Search, is an important area for web search.
The desktop search tool for everyone is currently the most familiar Toolbar, which is a browser plugin that is mainly providing a network search function, combining some auxiliary web browsing features such as clearing the ad population. Soon after Google Toolbar, Lycos also launched their desktop search tools --hotbot. Lycos Hotbot and Google Toolbar appearance, but the function is much more powerful, it can search for emails, browser history records, browser history records, the browser history record, and directly support the native file and Outlook Express. Become a network publishing fact standard RSS. Since Hotbot does not support Chinese, the installation method of ActiveX plug-in is inconvenient, this takes the lead in achieving this machine's content search, is not well known in China (due to recent lack of large market actions, Lycos is currently famous in China. Not as good as Google and Yahoo, etc.). China's search for "online pig" launches the latest, but it is also the most functional and most traditional characteristics. In addition to the search toolbar of the embedded status bar, it also includes a desktop tool that combines scrolling news, information services, IM communication and other functions. Due to the comprehensive image of the function, "Network Pig" is widely received, and China's search is also a big shock.
Don't use the desktop search just as simple as a search toolbar embedded in the browser, and they have a multi-angle, multi-level meaning for the entire network search market.
Intuitively, desktop search tools help strengthen the "viscosity" of network users. The survey report shows that netizens often lack loyalty to the search engine used. Searching tools for the squeezing system desktop can clearly play the first in the subtlety, the role of cultivating user habits (the desktop tools such as Sina News is actually in this role). Compared to a single Google Toolbar, "Network Pig" has strengthened the basic function of the keyword search by directly pointing to the news source, weather forecast, and other services, strengthened the attraction of the Internet users. In addition to cultivating user habits, desktop search tools also create huge potential advertising space - it can direct advertisements to "delivery" to the user's system desktop, how can business?
Representative as LYCOS Hotbot, desktop search tools are gradually in-depth. In this regard, Google is actually not behind, as early as last year, they set up a code-up PUFFIN software plan, intending to introduce files that can be installed on a personal computer and a text search tool, and combined with web search. The idea is the opposite, Microsoft has repeatedly turned over to integrate web search functions in the longhorn operating system in the future. In fact, search engine vendors and operating system manufacturers (mainly Microsoft) are walking the same way, eventually providing users with a full range of information search, this all-round information search can be understood as "local local area network Web "form, web is just a part of the source of information. In the future, there is only this search service to meet people's comprehensive and fast information consumption requirements.
Search enginers can't wait to penetrate to desktop and have a high intention to seize the high point in Microsoft competition. At present, MSN ranks in the search engine market has been included in three A, once the LONGHORN is first integrated into full-scale information search, Google and Yahoo are inevitably compromising Netscape. Desktop search can also be seen as a vendor to provide personalized, regional search and even a sentinel position of personalized information services. At present, Google has already tried to implement personalized search mygoogle.com; Yahoo also clearly stated that the personalized search service will be launched in the year, and launched a search portal for Chinese user customized search portals on June 21 this year. COM; Microsoft is even more early, and laid the foundation for MSN to provide a full range of personalized services for MSN. Domestic search engine manufacturers represented by China also do not have to show weakness, through cooperation with four domestic portals, "Network Pig" has been integrated into partial area search, special search, personal information service functions.
Most search engine manufacturers also occupy a leading advantage in the fields of Email, portal, IM communications, so desktop search is easy to combine these information services, but the starting point may vary. Yahoo's new Ya Ti Tong and Tencent's QQ 2004 have integrated news broadcast, email, web search, personal information management, etc., Google will join Toolbar and Gmail, orkut.com, blogger.com, will inevitably It is also a general trend.
All in all, desktop search will quickly support the application model of "client database", pure web search will soon become history; after the system desktop of network users, search engine vendors will develop more, personality Application, and hope to get a good market return
