Feasibility Report of Equipment Rental Network Project of China Water Conservancy Hydropower Construction Group
First, project review
1.1 project name
National Water Resources and Hydropower Group Corporation Equipment Rental Network
1.2 project content
Formulate a water conservancy and electricity group company equipment rental network, which provides equipment rental information from the Office of the Group, and provides equipment rental information through the information service platform of the equipment rental network. Utilization of construction equipment.
1.3 Project Organization
It is planned to establish a "National Water Resources Hydropower Group Corporation Equipment Rental Network" to fully responsible for the Group's Engineering Bureau, the factory provides fast, efficient, low-cost equipment rental information consulting services. The rental network is jointly established by the Group's Electrical and Electrical Materials Companies and Information Center and the Engineering Administration.
Second, the background, significance and goals of the project
2.1 Project Background
In the past three years, with the rapid expansion of the Group's business, the construction equipment investment is also greatly improved. According to incomplete statistics, the entire group company belongs to the project, the factory used for construction equipment in the process of construction equipment is close to RMB 3500 million, (in 2002-2003 equipment purchase costs reached 1.37 billion yuan), about three years in the same period 8% of the total business.
Based on equipment usage and depreciation factors, these construction equipment and the original equipment occupy a large amount of funds, and after completing a certain amount of engineering, it will begin to be idle. These devices can be used in the group company, and the utilization of the equipment should also be extended.
If the equipment is repaid in the entire group, the group consciously reduces the investment in equipment purchase, and the entire group has been statistically attributed to RMB 1.370 million. If the annual decrease is 10%, it can reduce equipment purchase fees. 1.37 billion yuan, reduce depreciation fee (cost) (by an average 8%): 10.8 million yuan.
To form an equipment rental network, you can improve management levels and should not affect the nature of existing equipment resources. The group company has increased the work of at least 50 million yuan by providing information services for the Engineering Bureau, and the work of the Engineering Bureau and the factory have increased by at least 50 million yuan (40% of $ 137 million according to the reduction of equipment purchase costs).
2.2 Project Ontario Significance
In order to give full play to the role of the Group's existing construction equipment, further improve the economic benefits of the group company, reduce equipment purchase fees, and promote the rational application and flow of the resource resources of the group company, accelerate the pace of information construction, improve management, and formulate The Group's equipment rental network has practical significance:
<1> The role of the company's existing equipment assets can be given to improve the utilization rate of existing equipment, reduce the idle rate of construction equipment; help the adjustment of electromechanical materials within the group company;
<2> The construction of this project can promote the information construction of the group company, play the role of the Group's advantages and existing resources, and build a supplier and demand information platform for electromechanical materials.
2.3 Project Target
The ultimate goal of the rental network (or long-term goal) is to build an e-commerce bridge between the Group's head office with modern new technological means, and implement the construction equipment rental information and other important information through the Internet. , Convenient exchange, thus comprehensively improve the utilization of existing equipment, reducing device idle time, reducing device purchase and maintenance costs. Promote the group company information construction, play the potential of the Group's advantages and existing resources.
Third, the status quo and trend analysis of e-commerce development at home and abroad
3.1 Foreign e-commerce development
E-commerce is a new business model that is based on the Internet / Intranet network as an architecture to trade both parties, with bank payment and settlement as a means of customer database. E-commerce has passed the international exchange of goods in electronic data exchange, from looking for customers, negotiating, ordering, online payment (receiving), open electronic invoices, and even declaration, electronic taxation, etc. through the Internet.
The development of foreign e-commerce markets is more than many experts. According to the analysis of foreign authority (Switzerland credit bank), the world's e-commerce trade will grow in the annual explosive speed, and it is expected that the total trade in the global use of the Internet will increase to 4 trillion in 2005. 3.2 Domestic e-commerce development
The development of domestic e-commerce is basically followed by foreign development processes, and is mainly the application model of B2B. Although the development of domestic e-commerce is late, it is very concerned by many IT manufacturers and traditional industries. Many industry companies have established their own websites. Many merchants have begun online e-commerce, and there are quite industries have initially built e-commerce networks in this industry, such as petrochemical systems, textile systems, mechanical systems, transportation systems, agriculture, metallurgy. , Civil aviation system, etc. On March 6, 1998, the first online electronic transaction in China was successful. In July 1999, a company in Zhejiang Province successfully purchased $ 2 million in equipment through online payment. According to reports, Sinopec Business Network opened in March 2000 for only half a year, and its online transaction volume has a significant synchronization trend between its membership growth rate, daily visual growth rate and sales growth rate. According to experts, the total domestic e-commerce sales will reach 5 billion US dollars in 2005.
My government has attached great importance to the development of e-commerce and has taken active measures. In February 1996, China International E-Commerce Center was established; the 1997 State Council Information Office jointly established the China Electronic Data Exchange Technical Committee; the "National E-Commerce Development Framework" organized by the Ministry of Information Industry has begun to request Multi-view, it is expected to be published in the name of "China E-Commerce Strategy Development Outline) after approval; December 1999 Information Industry, the Ministry of Information Industry, presided over the" E-Commerce Regulations Construction Seminar "; Once the State Council officially announced the implementation of" Internet "in October 2000 Information Service Management Measures.
3.3 Domestic power industry e-commerce development
The special nature of the power industry in developing e-commerce has determined that power e-commerce will become a key power to promote power growth, with broad space.
China's power industry development e-commerce has a unique information network and information technology advantages. The power industry is one of the earlier industries in domestic computer applications. After nearly 30 years of promotion, computer applications continue to popularize electricity planning, design, construction, production, operation, management and scientific research and education. . The original power industry department included the electricity industry informatization project in 1996 to one of the five cross-century-oriented directed projects, as an important part of national economic information. As of the end of 1999, the power system has nearly 180,000 computers and has grown at a rate of 20% per year. More than 2,500 local area networks in different sizes.
It can be said that with the rapid development of information technology and the advancement of electricity industry, the scale of power system information network construction, the in-depth of information resource development, the extensive information system application, the integration of information systems and power production systems The construction of information engineering and other information projects such as the universalization of Internet has achieved a good effect, which lays a solid network foundation for e-commerce in the electric industry.
China's electric industry develops e-commerce has huge market potential. The total amount of supplies and equipment procurement of electricity companies is about 100 billion yuan. According to statistics, the total investment in Power Infrastructure in 2003 is RMB 100 billion, 70% of its investment will be converted to equipment purchase amount. A medium-sized power supply company must ensure safety power supply, and the total amount of materials and equipment purchases per year is based on RMB. Each power plant has a total of millions of spare parts for each year. The national power accessories inventory has 6 billion yuan.
China's power industry develops e-commerce has a strong market demand. At present, the cost of the power industry is huge: the direct cost of the transaction, in order to prevent the management personnel and expenses increasing in the dark box, the hysteresis management means increased by the artificial, excessive materials for excessive materials and scrap loss High unit prices and so on for their respective purchases of grassroots companies. Each power plant has reserved a large number of spare parts to ensure a large amount of funds (generally 10 million yuan), some of which have finally scrapped in some of the spare parts, leading to high costs. How to minimize these costs, it has become the market demand for e-commerce development in the power industry. At present, the development of e-commerce in the domestic power industry is still in its infancy. In recent period, the business website positioned in the power industry has been launched, and some are evolved from the original portal, some from the personal website, and some are directly launched by the name of the power business network. It is not a real application. Level e-commerce, in order to further respond to national policies, deepen power system reform, reduce management costs, improve the work efficiency of various departments, and achieve group management, so it is very necessary to establish a real e-commerce platform in the group.
In 2001, the State Power Company has built a national power business network. It has accumulated many rich e-commerce experience by running more than four years of active exploration. Provided an excellent online platform for all parties to the power industry, and also saves huge manpower and material costs for material transactions in the power industry. National Electricity Business Network has become a powerful e-commerce platform for power industry materials transactions and other information exchange. Its development operation mode is very worth reference.
Fourth, project planning
4.1 Website Name
4.1.1 Website Chinese Name
China Water Resources and Hydropower Construction Group Equipment Rental Network
4.1.2 Website English name
4.1.3 Website English domain name
4.2 Construction Principles
4.2.1 Implementation, step by step
E-commerce has just started in China, and the main development field is still limited to the retail industry for individual consumption. Affected by social cognition, technology and laws and regulations, the construction of the equipment rental network of China Water Conservancy and Hydropower Construction Groups should consider objective conditions to step by step: first implement the information service function of the website, enhance the popularity and popularity of the website; After the number of users and macro conditions are mature, the e-commerce function of the website is realized, serving the company's supply chain management; for the works of the Engineering Bureau, the factory provides a better and faster equipment rental information service and other important services.
4.2.2 focus on existing more mature business software platforms and function modules
The professionalism of business software platforms on the market is very strong, and there is already more applications in international and domestic. Compared to independently developing an e-commerce application system from the underlying, the purchase of mature mainstream software platforms is also undoubtedly a good way to save time and cost savings, while technically risks are low.
4.3 System Function Framework
4.3.1 General ICP (Content Provider) Function
(1) Information release
Publish a major news, business information, equipment rental information, and enterprise information of water conservancy and hydropower construction industries. The information comes from Water Conservancy Hydropower Construction Corporation and the project, factory, social media (such as Xinhua News Agency, Sina, etc.) and international media (such as Times, Computerworld, etc.).
(2) BBS (electronic bulletin)
Expert Forum for Water Conservancy and Hydropower Construction Technology and Management
(3) Member Email System
Provide a stable and reliable email service for members
(4) Advertising issuance system
Dynamic publishing advertiser information
4.3.2 BTOB e-commerce function
(1) Electronic equipment rental system based on workflow
Provide business systems based on internal equipment rental based on National Water Resources and Hydropower Construction Group, established a workflow management service system for equipment rental between the Group and the Office of Engineering and the factory. Customers can use the system's rental operation.
(2) Information management system based on workflow
Various information providers can publish information to the website directly by the necessary authorization. This information releases the whole process of information acquisition, review and approved release.
(3) Group company equipment rental workflow management system has established several typical group companies within the internal equipment management workflow template, and the leasing can arbitrarily select the corresponding template, and the equipment rental management process within the group is implemented.
(4) Personalized service system
The website should be able to analyze the user's equipment rental requirements based on the user's historical behavior, providing more targeted information. Personalized services are a trend of current business development. The purpose is to rescue website users from the information "Ocean", reduce the user's online information retrieval time, and realize the active information service of the website, and can also pass the user Demand provides fast, efficient, accurate service information.
(5) Customer Relationship Management System (CRM)
The final customer relationship management system of this project includes collecting and analyzing customers' static and dynamic information. The website can adjust its own service mode and improve service quality.
Customer Relationship Management System can provide convenient and high quality services for customers of business network, or can bring more trading opportunities for the National Water Resources Hydropower Construction Group Equipment Leasing Network. On the one hand, the system uses the web server and the trading server to collect customer data and query, transaction behavior data, establish a full range of customer relational monitoring system, and use the Call Center to extend the contact channels of customers, so that customers can pass the phone, fax , E-mail, etc. use the service rental of the business network to achieve a full range of customer services.
4.4 Website main column
Main columns of the rental network: Home, classification equipment supply and demand information (earth-free excavation, concrete, basic treatment, mechanical processing, special special use, etc.), classification adjustable materials supply and demand information (general parts, spare parts, etc.), new Technology, new product promotion, experience exchange, academic discuption, industry consultation, engineering project dynamics, market conditions, search engines, administrative regulations, etc.
4.5 The function and tasks of the rental network
<1> Actively cooperate with the group company, and do a good job in information technology services in improving the utilization rate of existing equipment inventory materials;
<2> For the Group's subordinate projects, the factory provides the exchange platforms of the two-way, surplus equipment, and materials supply and demand, consolidated by the mechanical and electrical materials company and information center, and is dynamically released on the website;
<3> Provide query services in terms of equipment usage fees, device parameters supply and demand parties;
<4> Strengthen contact work with external unit equipment providers, demand side;
<5> Organize online display of different types of equipment. Use the various layers of the website to provide advertising promotion and external unit equipment information for Engineering Bureau, Factory and its tonition equipment;
<6> The rental network implements a member system, insisting on the principle of making a combination of profitability and compliance with the market economy, providing fast, efficient, low-cost information services for the Group Corporations, and Factory.
4.6 Rental Network Service Content
<1> Information Browsing Service: Members Browse the device list according to the device function classification and the local domain, the unit, the publishing time, etc.
<2> Information release service: Members will be idle, and the list of surplus equipment (materials) is submitted to the machine and electrical materials company and the information center summary, and published on the website.
<3> Information Inquiry Service: The member is targeted or blurred in accordance with the keywords in the information, and the relevant statistical report is obtained, and the device data can be viewed in detail.
<4> Advertising Service: An individual member that needs long-term and widely released supply and demand information provides a segment of its display device in other layouts of the rental site.
<5> All kinds of consulting services: Contact related experts in contact with contracts, capital payments, use and maintenance and maintenance involved in the process of equipment adjustment.
<6> Under customer needs, accept customer commission and provide special services.
<7> Organization Administration Administration, Factory Equipment Management Department Work Exchange Conference; Group Internal and Foreign Enterprises Cooperative Exchange Activities, go all over the country, trade, and investigation activities. Note: In addition to 1, 2, 3, some advertising services, consulting services, organizational exhibitions, and services such as business, exhibitions, and trading activities can be charged according to the provisions.
4.7 Leasing Network Member and Funds
4.7.1 Member
Members are consisting of the Group's Mechanical and Electrical Materials and Information Center and the Engineering Administration, and the factory equipment management department consists of "Membership", "Members" provides a list of hiped, surplus, surplus materials). Mechanical and electrical materials companies and information centers summarized and regularly released online. Demand information can also be issued. From the online supply and demand meeting, the supply and demand information is achieved to understand the basic situation of the other party equipment. The rental network is guaranteed by the Group's business reputation as the information of the group company, and the reliability of the information provided is responsible.
<1> Lease Network members are divided into long-term members and temporary members:
Ø Enterprises or individuals with legal personnel, can become long-term members after online application for approval, long-term members divided into counters and members;
Ø Enterprises or individuals with legal personnel can be temporary members after approved online.
<2> Lease Network members participate in voluntary and launch of the principles of freedom, where to join Member or individual, allocate passwords and passwords by the rental network; where the business or individual applying for a returned will, for the rental net, for the tag, and password.
4.7.2
<1> Director members pay one-time payment of 20,000 yuan
<2> General long-term members pay 5,000 yuan per year
<3> Temporary Membership a week (valid for 7 days) payment of 200 yuan, or monthly (valid date from the date of paying the full amount, to the next day) payment of 500 yuan.
4.7.3 Contributions
<1> The members of the board will pay a lifelong fee one-time after the application for approval.
<2> The general long-term member has submitted a year from a year from the approved month. The payment of its contribution is: the payment amount of the contribution of the year = year-on-year payment rate / 12 х (12-proposed approved month).
<3> The annual fee payment period is the year.
4.8 Member rights and obligations
4.8.1 Rights of various members enjoy
<1> Members Enjoy all the services of the rental network and do the service supporting work as much as possible for the needs of the membership enterprises.
<2> Member member, as a key service object of the rental network, and provides a priority service; the general member, the center will provide basic services to it; temporary members, the center mainly provides general information services.
<3> The rental network is in service providers, some paid services will provide priority and offers for board members.
<4> Members can enjoy the special training services of the rental network for free throughout the year.
<5> Member companies have the right to reflect opinions, requirements and recommendations to the rental network, and make comments and criticize the work of the rental network.
4.8.2 Obligations of members
<1> Comply with Member Statement
<2> Pay the conference on time
4.9 Implementation Plan
Analyze market demand and implement the principle of summarization, cost savings, and implementation of the National Water Resources and Hydropower Construction Group Equipment Rental Network Projects:
(1) The first phase is mainly based on lease information services as the main business.
Choosing good hardware software is based on the implementation of the full function of e-commerce.
The first phase of the functional implementation plan is: directory service system, workflow based information management, customer behavior tracking, customer information management, personalized service system, BBS system.
(2) The second phase: mainly based on e-commerce
Expand the main server configuration, further improve the preliminary application of ASP based electronic rental trading system based on workflow.
The second functional implementation plan is: workflow-based trading system, equipment rental enterprise workflow management system, can customize business templates, five, project organization and implementation
5.1 Organization and business model of the rental network
5.1.1 Rental Network Board of Directors
Group Corporation Electrical and Electrical Materials Company, Information Center, Engineering Bureau, Factory Management Department
5.1.2 Leasing Network Organizational Structure
The initial organization of the rental network and the responsibility of the company are as follows:
The shareholders of the rental network are preliminarily consisted of the Group's Electrical and Electrical Materials, Information Center, Operations Bureau, and Factory equipment management department.
The responsibilities / work rankings of each of the agencies / departments are:
(1) Information Center Main Responsibilities 1) Information Summary Squiring and Release 2) Member Customer Daily Business Service 3) Collection of Customer Information 4) Regularly provide customer analysis report
(2) The main responsibilities of each Engineering Bureau and factory materials management
Responsible for the demand reports of information reports and rental equipment for the INCO, the factory's idle equipment
(3) Main responsibilities of electromechanical materials companies
Information providing information from idle mechanical materials and demand information for mechanical materials, and cooperate with the rental network to complete material information.
5.2 project implementation
5.2.1 Implementation principles and content
5.2.1.1 Implementation principles
The final positioning of this project is an e-commerceization of the comprehensive equipment rental business in the water conservancy and hydropower construction industry. Based on this positioning, it is necessary to maintain its advanced nature in project management and the information used, but also strive for its applicability in the promoted business management model. To this end, to combine the characteristics of this project, it is clearly depends on the market-based operation mechanism of the rental network, and cooperates with the moderate cooperation between the e-commerce cutting-edge technology company, based on the background, reasonable use of the implementation principles of the Group's existing resources.
Relying on the marketing operation mechanism of the rental network means that all decisions in the implementation of the project should be heavy in the interests of the rental network.
Moderate cooperation with e-commerce cutting-edge technology companies refers to the key e-commerce technology required by the project, we can't explore alone, but to use mature technology, which helps the project reliability and construction speed. In the process of using mature technology, we must use the training and consultation of these technology companies to ensure the quality of the project.
Based on the industry background: This project is a business network to serve the water conservancy and hydropower construction industry equipment. In the implementation of the entire project, it is always necessary to put the user equipment rental needs of the water conservancy and hydropower construction industry first, and ask for help when necessary The guidance and help of the group company.
5.3.1.2 Implementation
The implementation of this project includes:
(1) Information management
(2) Quality management
(3) Operation and maintenance of network equipment
(4) Advisory and training of e-commerce
(5) Demand research and analysis
(6) System design
(7) Software development
(8) Acceptance
(9) Standards and specifications of information
(10) Information organization
(11) Training
5.3.2 implementation plan
Solution 1: Implementing big investment, for future e-commerce, built network, purchase network equipment, servers, and is responsible for application layer software development and future daily maintenance. Construction hard, software system platform, configuration of main equipment, system software platform (such as database, email, etc.) performance configuration satisfies the second requirements. The dynamic information service function is implemented on the system function. The information service is based on workflow, realizing personalized services and management, making the foundation for the complete function of e-commerce.
Solution 2: Implement small investment, renting a virtual host, by third parties responsible for the application of software development and future daily maintenance. The main function is applied with a directory service system, based on workflow information management, customer behavior tracking, customer information management, personalized service system.
In the first and second phases, the implementation should be carried out in a project consultation. The equipment rental network should be a feasibility analysis, recruitment, contract negotiations, project acceptance, and other work in the programming project of the owner, and conduct major project management work after the project is officially launched. The entire project will be strictly implemented in accordance with the national standard "GB / T 8566-1995 Information Technology Software Survival Process". The contents of the recruitment standards mainly include the following aspects: basic platform-based products, e-commerce development and operation platforms, training and necessary consultations for products for products.
In the pre-project pre-project, the standards and norms of information, information organization, network equipment operation and maintenance, etc. should be paid for a third party in contractual way.
Six, technical solutions
6.1 design principle
The technical route of this project is: adopting international advanced, mature, applicable technology and products.
6.1.1 Advancedness and Practicality
E-commerce in the water conservative hydropower construction industry, how is the most important thing about how traditional services have been modified and upgraded, and it is achieved by advanced practical IT technology. Therefore, in the design, it is necessary to closely combine the development status of e-commerce technology, based on the characteristics of the water conservancy and hydropower construction industry. Since BTOB e-commerce technology has just started, only the latest e-commerce technology levels, projects may have sufficient technical guarantee. Today, the technical leader in the e-commerce technology can provide an excellent platform to continue to develop value-added services on this system in the premise of meeting current needs, and lay a solid foundation.
6.1.2 Rawity and Integration
Try to use mature techniques and tools, emphasize integration, not more emphasis. Resolutely avoid repeated development, pay attention to improve the overall performance of the system, so that overall investment has achieved best. The integrated application system reduces the difficulty and requirements of system maintenance, so that users can easily apply and manage in the future.
6.1.3 Security and Reliability
Safety and reliability should be fully considered from operating systems, application systems, network systems, and other security systems. Including online fault recovery of the system, the confidentiality and complete data transmission, the external illegal intrusion of the external illegal invasion, the ability of the internal person's leveling operation, fast finding and troubleshooting ability, etc.
6.1.4 Openness and Scalability
Through the current business needs and future business development, the system should be able to upgrade, while adopting update technologies while ensuring that the original equipment can continue to use and protect existing investments. The software obtained for the first time should be independently run in standard, open platform, open and can easily transplant.
6.1.5 Standardization and Standardization
The rental network has the characteristics of adapting to gradual development, control and management. The system should be the maintenance and extension of each functional module to the remaining modules. This requires hardware devices, operating systems, network interconnection, human-machine communication, database management, etc. must adopt international standards or facts.
6.1.6 Management and business
While the system is designed, it must complete the operational management regulations associated with it to ensure stable operation of the system. The purpose of system implementation is to apply and operate, and the system should facilitate management of operators.
6.2 System Structure
6.2.1 Four areas of the system structure
The rental network is physically divided into four regions: external areas, central districts, core areas and system maintenance zones, and regional districts achieve different functions, with different security strategies and reliability measures.
6.2.1.1 External Region
The external area implements the connection between the rental site and the external system, such as the connection to the Group's website (www.sinohydro.com), connected to the international connection. The region in the first phase is an external DNS, a router, and a switch that will increase the dial-up access server and increase the CallCenter in the second phase. The security guard against external systems is mainly implemented by username / password and access. The area has achieved safety isolation in the central area through the firewall.
6.2.1.2 Central District
The central area is located in the first-level firewall of the website, mainly to implement web services, email services, and proxy services. The area is a key protected area that guarantees the security of network systems and information through firewall, identity authentication, access control, security monitoring, viral scan and other technologies. This area achieves safety isolation with the core area through the firewall.
6.2.1.3 Core Area
The core area is located within the second-level firewall of the website, mainly to implement application services, data access, and storage. The regional safety level is the highest, and the security of network systems and information can be guaranteed by firewall, identity authentication, access control, security monitoring, viral scan and other technologies. The area is implemented with security isolation with the system maintenance zone through the firewall. 6.2.1.4 System Maintenance Zone
The system maintenance zone belongs to the internal network segment of the entire website system, mainly to implement server system management, network management, database management, application system maintenance, web maintenance, and system backup. The IP address of the area is customized, and secure isolation is achieved by the firewall with the core area.
6.2.2 System Structure of Different Construction Period
The construction of the rental network is divided into two periods (first period, second phase), and the system structure of different periods has the same physical partition (four areas), but due to different features of the website, therefore, The system structure of the period is different in specific implementations. Specific description is as follows:
6.2.2.1 System Structure of the first phase
The current website function is mainly the rental information release and workflow-based information acquisition, due to the current period and the second phase in functional continuity (workflow and personalization), the current and second period system structure design It is basically based on overall consideration. The system structure of this issue has the following characteristics:
(1) Implement the web / browser feature in the user accessing the access method.
(2) In terms of security, the firewall is used to achieve safety isolation of different regions; use the Proxy server, the viral scanner prevents the network virus.
(3) In system performance, the web server uses a dual-machine implementation load balancing and uses the Proxy server to improve web access performance.
(4) In system reliability, the web server uses a two-machine mutual backup mode, the application server and the database server uses a mutual backup mode.
(5) On the external link reliability, two links can be connected to the external network, a connection to the Internet, another implementation of the connection with the National Water Resources Hydropower Construction Group Information Center Network.
6.2.2.2 The second system structure
The current website feature is mainly an e-commerce function, and its system structure is basically similar, but expanded in the following aspects:
(1) Increase the dial-up access server in the user access method.
(2) Increase the security monitoring of the CA server in security and the security monitoring of important servers.
(3) The CPU, RAM, and hard disk capacity of important servers (such as web servers, application servers, database servers, and mail servers) are expanded in terms of server performance.
(4) Added data backup function in terms of reliability.
6.2.3 Connection to the website of the National Water Resources and Hydropower Group Company
Equipment Rental Network and the National Water Resources Hydropower Group Company website are two independent networks on the Internet. The router in the external area of the equipment rental network can be connected to the router in the external network segment of the National Water Resources Hydropower Group company website through high-speed links, thereby achieving interconnection between two networks. This connection is actually two network interconnections on the Internet. The two security measures that are interconnected with the Internet are the same, mainly through firewalls, routers and other technologies.
6.3 Security Strategy
6.3.1 Security Goals
The Internet is an open network, and the user group is almost entirely human, so network security is a permanent issue that is accompanied by the Internet. Implementing e-commerce, safety requirements are more stringent and more important. However, from strict sense, absolute safety is not existent, any safety measures have "side effects", and it is impossible to be impeccable. For the safety of large networks, even if it is extremely unrequiting measures in terms of security, it means a huge amount of investment. Between expenditures and security performance, it is not a simple proportional relationship.
Safety prevention in the rental network project is multifaceted, comprehensive. Since there is a big difference in the implementation of the different stages of the project, and different functions are also different on system security requirements, so we must be staged during the safety goals, and Considering it. Overall security objectives: In the range of investment costs, combined with the functional development and implementation of business networks, use a variety of effective safety countermeasures, safety means, maximize security level, especially the security of e-commerce information The annual website is not more than 1 hour, and the important information should be recovered within 24 hours during the disuvisible damage.
In the first phase, the firewall is used to divide the device rental network into a network segment area of different security levels, so that important information is safely protected; for important servers, such as database servers, application servers, and web servers, both automatic backups Method; customer login and access area have access control functions; mail servers are equipped with network anti-virus software; using Proxy servers to prevent virus intrusion of the web server.
The second phase, due to the joining of the basic e-commerce function of the website, the requirements for security are also improved. On the basis of the security objectives of the above first stage, increase the security monitoring device to enhance monitoring of network and database systems; increase the initial CA authentication server (sharing one host with the mail server); increase data backup function, implement data automatic Backup and recovery.
6.3.2 Security Countermeasures
Before describing the specific security countermeasures, you must first analyze and summarize the security issues faced by the rental network. On this basis, the countermeasures can be given to prevent the disease. We believe that system security and prevention of countermeasures should be considered as follows:
6.3.2.1 Prevention of network illegal intrusion and cyber attacks
This is the most common security issue on the network, and the attack of the attacker (intruder) may be deliberate or unintentional. For example, a spam is repeatedly transmitted to the website, or an invasive data area is not open. An effective way to prevent such security issues is to divide the network into different levels of "protected areas" and isolate the firewall between different regions.
The so-called firewall is a system that is integrated with appropriate techniques established around the protected network to isolate the protected network and external networks. Firewall technology is an access control technology that changes the information, structures and health of the external shielding network by monitoring, limiting, changing data streams across firewalls, as much as possible to implement information, structures, and health within the external blocking network to achieve network security.
Usually the features of the firewall have:
(1) IP conversion. This hides the true IP of the internal network so that the attacker cannot enter the internal network.
(2) Control accesses for special hosts. The firewall can allow a part of the protected network to be accessed by an external network, while the other part is protected to prevent unnecessary access.
(3) The firewall system can record all the statistics through its access and provide network usage, providing a means of monitoring network security and network warning for network administrators.
6.3.2.2 Network access control
Inline access control is one of the important means of network security prevention and protection. It controls which users can log in to the server and get network resources, and control the time and place of the user. The user's entry access control can be divided into three steps: the identification and verification of the username, the identification and verification of the user password, the default limit check for the user account. As long as any step is not over, the user cannot enter the network. Verifying the username and password of the network user is to prevent illegal access to the first line of defense, the user's password is the key to the user's entry, so it can be enhanced by means of password encryption and using a one-time password.
6.3.2.3 Guarantee information, data and transaction security
Information and data security are the core of system security, and any security measures are almost related to it. Measures specifically for data security mainly include data encryption technology and digital authentication technology.
The data encryption system is an important guarantee for the basic needs of identity authentication (CA) and information in the transmission process, safe, complete, not tampered with unreachable. This includes dedicated key encryption (such as TripleDes, IDEA, RC4, and RC5) and public key encryption (eg RSA, SEEK, PGP, and EU). Waiting around different encryption systems, different safety mechanisms and specifications, such as Kerberos, SSL (Safety Sockets), SET (Safety Electronics Transactions), etc., is based on different business needs, on different encryption systems. Adapt to the safety mechanism of network login, information exchange, and online transactions.
E-commerce on the Internet requires a reliable protection mechanism for trading information. As merceals are increasingly using encryption technology in e-commerce, people want to have a trusted third party to digital authentication of relevant data. Digital authentication can be used electronic to prove the identity of the information sender and the recipient, and the integrity of the file (such as a invoice is modified), and even the validity of the data media, such as recording, photographs, etc.
6.3.2.4 Hardware fault prevention
Hardware failures are widely included. For example, commonly hard disk damage, aging, and artificial fault factors are incorrect, stolen, etc., which belong to disaster, flood, fire, etc.
Once these faults occur in the absence of preventive measures, it will generally cause huge losses to the website and their users. Although these circumstances have the opportunity to be high, it is not possible for a website engaged in e-commerce, especially for financial websites, and banking business websites.
Preventive measures are mainly equipped with data backup equipment and enhance disaster intelligence recovery.
6.3.2.5 Virus Prevention
The phenomenon caused by loss and harm due to viral intrusion is now increasingly common, so effective prevention of viruses is also an important issue that cannot be ignored. For a website, the exploitation of the virus is not reflected in some isolated prevention measures, and the operational mode and operational mechanism of the server-side software will reduce the virus penetration.
Most firewalls can achieve anti-drug function with antivirus firewalls. Some firewalls can directly integrate sweeping function. The difference is only the firewall is completed by the firewall, or is done by another dedicated computer.
Using the Internet version of the anti-drug, anti-virus software runs on the corresponding host is a commonly used anti-virus special measures. Of course, the viral information of the software needs to be continuously updated. However, it is also very obvious that the side effects of this approach are also very obvious: the anti-virus software reduces the operating efficiency of the host, resulting in growth of the reaction time for external access.
6.3.2.6 Use safety monitoring
Equipped with real-time intrusion monitor, scanner, database scanner, system scanner and other detection tools, automatic security response to suspicious behavior, to reduce security risks .
6.3.3 Safety System and Safety Management
Implementation of network security, not only need to be guaranteed from security technology, but also to cooperate with the corresponding security management system, strengthen management in terms of personnel, institutions, standards, processes, etc., minimaship, and minimize non-technical security risks. It mainly includes the following five aspects:
(1) Business business risk control principle
(2) Security strategy
(3) Safety management system and process
(4) Safety audit
(5) Regular safety assessment
6.4 Technical Product Selection
6.4.1 Hardware Products, Operating Systems and Database Selection
The selection of hardware products should adhere to the following principles:
(1) International standards or factual industrial standards must be adopted;
(2) Various types of hardware devices should have good compatibility (unity) during supporting use;
(3) The architecture of the hardware platform should comply with the "open" requirements;
(4) The maintenance and expansion of any module is the minimum impact on the remaining modules;
(5) The selection of hardware should be combined with the selection of the operating system, that is, any hardware device should support the selected operating system;
(6) Meet system function design requirements in terms of reliability, fault tolerance, and scalability;
(7) Keep a certain hardware redundancy ability.
Operating system selection UNIX system commonly used by similar business websites. Since Unix has a wide variety, it is not fully compatible with each other, so the selection of specific operating systems must be integrated with the choice of hosts in hardware products. The database is used to select a large distributed relational database system, requiring versatility, easy development, and structural disclosure. It is recommended to use Oracle database systems.
6.4.2 E-commerce operation development platform selection
Currently, there are many kinds of e-commerce software development platform under UNIX platforms. More mature, the number of users has the main one with Oracle's Exchange, IBM WebSphere, Hong Kong's BroadVision and BEA's Web Logic Series Software.
In summary, we believe that the choice of software development platform should be comprehensively considered in accordance with factors such as the relevant functions of this project, especially if they need to evaluate the functions to be developed to select the most ideal development platform and development tools. Make the huge development tasks in the project to be successfully completed.
7. Market promotion and income forecast
The goal of the equipment rental network is to maximize its website value. The visibility and income of the website are undoubtedly important indicators to measure a website value.
7.1 User Group
(1) Work-of-Water Resources and Hydropower Construction Group belongs to the works of the project, the management, and construction of the construction
Including administrators at all levels, such users are concerned about the construction of water conservancy and hydropower construction industry policies and business information, hoping to obtain information through the network, and improving productivity, and even hoping that the network can help them solve the problem in work (such as shortage of equipment urgent).
(2) Suppliers, equipment, accessories for goods, equipment, accessories, equipment, equipment, and accessories of Engineering, plant management and construction business
Such users use the Engineering Bureau to customers, very concerned with water conservancy and hydropower construction policies, equipment procurement and engineering information, and do not hesitate to collect information and expand the market with higher cost. Traditional information acquisition channels and sales methods have caused sales costs. They want to use the network to get timely, accurate, comprehensive policies, business information, and more look forward to significantly reducing sales costs through safe and reliable technical means.
(3) Water conservancy and hydropower construction investors
Good people at home and abroad optimistic about China's water conservancy and hydropower construction markets, hopes or has been investing in China's water conservancy and hydropower construction. For such users, water conservancy and hydropower construction policies, water conservancy and hydropower construction market supply and demand, etc. are the reference points of their decision-making and management.
7.2 Market Promotion
In the first, second phase project stage of the rental network, market expansion is carried out from three angles.
(1) Attract free users, namely ordinary browsing users.
Normal browsing users is an important embodiment of the popularity of the website, and the source of the website click, and it is a powerful manifestation of advertising value. Although the equipment rental network does not target a click rate, it is important to attract advertisers, increasing advertising revenue for supplementing operations, and expanding other services. In addition, the increase in the visibility of the website is important for the development of new business.
Attract free users, mainly by providing excellent and reliable services, such as industry major news, BBS expert forums, etc. Moderate advertising publicity when necessary.
(2) Development Member
Unit member users are the most important customer objects of the equipment rental network. On the one hand, the membership fee can be charged by providing timely, accurate, comprehensive information services and workflow management services to the member.
(3) Develop advertisers
Website bearer or link ads, thereby obtaining advertising income, is the main revenue model of various websites at this stage. General portal websites, such as new waves, searches, etc., their advertising revenue accounts for more than 70% of their total income. Advertising prices generally depends on the click rate.
7.3 Revenue Forecast
In view of the current model of e-commerce, there is no mature water conservancy and hydropower construction industry e-commerce, there is only historical data of income, and then according to some personal consumer portals (such as Sina, NetEase, etc.). The market conditions considering the water conservancy and hydropower construction industry are predicted.
(1) Advertising income
In the first year of the official operation of the rental network, because the visibility of the business network is not high, the advertiser will be less, the advertising price will be low. At this time, the advertisements can basically be placed on the home page, calculated with more 20 customers, the first year of advertising income should be 50,000 yuan. With the improvement of rental network services, the number of users will increase significantly. But at this time, the average price will not change, because many ads cannot be placed on the home page. (2) Member fee revenue
Relative to the development of the rental network, the number of members predicting the number of members will present a rapid incremental process year by year. A more neutralized measurement, the annual growth rate of e-commerce members is also about 100%.
(3) Intermediary fee
Lease contracts that have been promoted by the information released by the website, propose appropriate amounts of intermediary fees or service fees from both parties B, and the rate does not exceed 2 * 0.5% of the contract amount.
Eight, economic benefits analysis and evaluation
8.1 total investment
The total investment of the project is 10,000 yuan. Among them: equipment invests in 10,000 yuan, software purchase is 10,000 yuan, software development is 10,000 yuan, material fee is 10,000 yuan, not foreseen for 10,000 yuan, floor flow funds 10,000 yuan.
8.2 Investment Fund Arrangement
8.3 Project Investment Benefits Prediction
total project investment
Project operating costs include: fixed assets depreciation, intangible asset amortization, information procurement and equipment maintenance costs, office expenses, staff salary and welfare, rent, equipment management and communication fees. Among them, fixed assets depreciation and intangible asset amortization are calculated in accordance with the 5-year line method.
The establishment of the equipment rental e-commerce network is a very development prospect. It can reduce management costs for the group company, improve the work efficiency of various departments, and achieve the improvement of the level of management, and provide an information exchange platform for the works. . In the development of future group companies, it can effectively reduce equipment purchase fees, improve equipment resources, and well-organized information exchange and e-commerce, while equipment rental network e-commerce platform can also get a good investment return.
8.4 Project Investment Recycle
The investment recovery period is 3 years.
8.5 conclusion
Economic Benefits Analysis: The project began earnings in the fourth year, and all investments were recovered at the end of the fifth year.
Conclusion: In full considering the project, the industry is a high-tech industry, with high growth and high risk characteristics, this is based on the principle of cautious and hydropower construction group equipment rental network projects for the national water conservancy and hydropower construction group equipment rental network project. The forecast results show that the investment can be recovered within 5 years of the forecast period and have certain investment income and feasibility.
Nine, project risk and countermeasure analysis
9.1 Law, Policy Risk
E-commerce is still in the early days of development, and the national information industry authorities and other relevant departments of financial, industrial and commercial, taxation, safety, etc. are still very imperfect, and the development side of development is the inevitable trend of domestic network economic development. Therefore, in the future period, this will lead to the process of changing the policy environment in the process of policies and environment.
[Countermeasures]: Pay close attention to the policies and policies of the relevant national policy departments, and timely adjust its business development direction.
9.2 Technology Risk
9.2.1 System Reliability
Within the scope of investment scale, do the best possible to consider the backup of the website equipment to run the system to ensure the operation of the entire system.
9.2.2 Advanced Technology
The development of network technology has changed the day, new technologies, new products, and how to ensure that the lease network technical solution maintains the leading lead within a certain period of time.
[Countermeasure]:
(1) Actively track the frontier technology of international IT industry development, and establish a stable cooperative relationship with domestic and international first-class research institutions and software companies.
(2) For market and customer characteristics, it is possible to launch an e-commerce business in line with market demand.
(3) Implement the expert decision system, comprehensive evaluation of the advancement and practicality of the technology.
9.3 Decision Management Risk
9.3.1 Internal Decision Risk
Due to the lack of adequate understanding of technology, market, and policy environment, the uncertainty factors in decision-making process increase.
[Countermeasure]:
For the feasibility demonstration of the rental network major investment project, the approval of the implementation plan, the supervision and evaluation of the project implementation process should give full play to the organizational functions of the lease network legal governance structure, improve the internal decision-making mechanism to minimize decision-making risks. (1) The comprehensive examination of the qualifications of the rental network personnel and the rational configuration of positions.
(2) Introduce expert decision mechanism, guarantee the science, justice and reasonable decision-making.
(3) Strict consideration of the procedures and the clear approval system clearly.
(4) Perfection of the provocative event supervision and afterward information feedback system.
(5) Develop corresponding reward and punishment methods.
9.3.2 Management Risk
The rental network and the normal operation of the project are inseparable from scientific management mechanisms. The rental network should put the construction management of the talent team in the first place, and focus on financial cost management.
[Countermeasure]:
(1) Establish a reasonable person incentive mechanism, and formulate the implementation of the implementation of employee shares and options.
(2) Strict financial management system system, reasonable and effective control cost, expenditure.
9.5 Financial Risk
Keeping the continuous financing and payment capabilities of the rental network are critical to the development of the rental network. At the beginning of the project, the source of funds required for investment and operations is mainly invested by the rental network of registered capital investment and internal accumulation of internal operating income, so the risk of financing is not yet. With successive starts in the post-project, the annual operation costs are growing, in addition to accelerating the internal capital turnover of the rental network, ensuring that the external service contract is timely compliance, the rental network of foreign financing will be very urgent. At the same time, there will be obvious improvement in the lease network's profitability will directly affect the difficulty of subsequent financing arrangements for the rental network.
[Countermeasure]:
The plan to use the management method of rental net funds, meet the needs of the lease network key business development in terms of financing varieties, structures, time and time limit, interest rate levels. The financing methods and means for consideration are as follows:
(1) Relying on the use of a variety of possible direct financing methods, including the group company to append capital, introduce new industries, attracting venture capital, etc., if necessary, study financing strategies, consider listed financing in domestic and foreign stock markets (including : China mainland, Second Edition, Hong Kong Second Edition or US NASDAQ).
(2) Open a feasible indirect financing channel, such as financial companies, commercial banks sign a silver-enterprise cooperation agreement to implement lending, to cope with short-term capital turnover of the rental network.
9.6. Performance of external service contracts
When there is a compliance risk in the rental network operation process, the necessary measures should be taken to prevent it until the contract is required to terminate the contract. For economic losses caused by both factor, the rental network should maintain its legal rights through legal means according to the provisions of the contract.
