Explore the business model of online professional bookstores
Author cns? 2004-8-13 All rights reprinted, please indicate http://blog.9cbs.net/cnss
I have done a while in a computer professional online bookstore, I know the cruelty of this industry, and I will sort out some ideas, I hope everyone will be willing to discuss with me.?
The first thing to explain is that it is definitely a profiteering. If you take a book from the middle, you have a lot of business overhead, the 75% discount is very favorable, it is entirely selling, so you don't want the price to drop. This is not discussed here.?
Smart people can turn their own characteristics (advantageous or shortcomings) into their own advantages. Western four coffee houses are called "two people", listen is quite romantic, in fact, you don't faint, just because it Special small, only two guests can only be carefully designed by the owner, packing this no one is willing to rent a small door facing the most distinctive coffee house in Beijing, although the charge is not a fees, but it is always appointment.
The owner turned the shortcomings into an advantage. Many people's advantages were ignored by themselves. The online bookstore has a very big advantage, that is, it rely on the network, this is not nonsense, or let us call the online bookstore? Let us A number of online bookstores, the world knows:
1. There is no physical bookstore, low business expenses. 2. Friends in remote areas bought books. 3. You can make friends with friends to exchange. 4. Some bookstores are under professional content, hoping to lead beginners.
There is nothing to say at the 1st, and the second / 3/4 is actually in building a complete platform, and the full service of the book is built on this carrier of the bookstore website. But it does not represent the closed, and now the online bookstore is still relatively closed. It is all limitations in their own online behavior. As shown in the figure:
According to work experience, Google rankings have great influence on sales. For example, I search for "design mode", if the rankings of the bookstore page in the results in the B bookstore page, then "design mode" book is sold in A. Will be B bigby B, and if it is a good book, it will sell lists. This is actually two phenomena:
1.google ranking greatly plays a big role in single book sales. 2. Many people buy books are rushing to books, not bookstores.
These two points have shown a problem - not fully utilized the Internet! The first point explains that PageRank is very important; the second point shows that the online bookstore is too small in the entire network, and it means that the network is too large, and we have ignored us. The existence of other parts.
Therefore, if you want to expand sales, you must break the existing closed, let go of your hand to operate business cooperation (BD). There is a model very interesting: C Site is searching "Data Structure" keyword row first website, Then, the webmaster recommends a number of good books on the data structure and algorithms, hung on the website, and sell a certain amount of money every from here.
In the specific time of the college semester, I think that the number of visitors in the c website should be at least $ Thousand, and the book selling tens of data structures through the C website is no problem. This suddenly solved the second Phenomenon. And many edge enthusiasts will also visit the bookstore, imagine, if you are a name accounting, hobby Delphi, then your Internet is to search "Delphi" or "xx bookstore"?
This also solved the first phenomenon, if the C site ranked first in Google, its PageRank is a certain highest in the same kind, according to Google's rules, the PageRank of the A bookstore pointed to by the C site will also increase !! !!!!! People directly searching for the title will also jump to a website. In this way, the PageRank of the bookstore continues to improve and achieves benign expansion.
All online bookstores compete for the rankings of the front website, they have to start, and they are the land without smoke. The result is this:
Just waiting for a few months.
Note: The idea of BD is that the teacher is prior to, but it is slightly different from here.
