Website plan is one of the key contents of successful website platform construction. Strictly speaking in China's real popularity website planner is in 2002. More than the technical talent (software project manager, website art, etc.), as China's Internet environment turns fine, the website is highly competitive The status of the website planning is highlighted. We can see that many website platforms that are really in the leading position have a characteristic - the website planning ideas are clear and reasonable, the interface is friendly, and the website is strong. Therefore, professional website planning is one of the important conditions for future website success. In the future, the website planning presented the following 5 trends: 1. Having market / sales awareness, and mastered solid technology professional website planning talents into a website positioning determines the width and depth of the website planning ideas, website customers determine the form of website planning thinking, website page and program implementation determines excellent website planning The expression of ideas, website market / sales again verify the high and low of the website planning; if you need to deepen and use the thoughts of the above sentence, you must have market, sales, and solid technology, this composite website planning talent is today The indispensable human resources in the big website brand competition, as the country opened e-commerce major in 2001, this talent is really mature, but more than 5 years; but due to more, excellent website competition is increasingly difficult Such talents will be produced from talents engaged in websites, markets and technology within 5 years. In the case where the current competitive strength is not high, the technical personnel transformation is the current status of the website, but the future market / Sales-dominated talents can truly promote the website planning to travel.
2. Human Engineering Thoughts will have a large line of man-machine engineering and ergonomics, which is a science that makes technical humanized science, a coordination of technology and people. That is, how to make the development of the technology around the needs of people, as the starting point of the product and environment design, making its performance, color, etc. to better adapt to and meet the needs of human physiology and psychological needs, so people are more Safe, convenient and comfort, higher work efficiency. Its research methods and evaluation methods involve multiple fields such as psychology, physiology, medicine, human measurement, aesthetics, and engineering technologies. Human-machine engineering has penetrated every part of our lives, such as drinking water cups, toothpaste, useful toothpaste, useful computer ... etc, human-machine engineering is also good for product sales, then we are from Professional website planning, more people need to help us to make our website platform more easily to target customers. In future human machine engineering will enable the website in the following aspects: humanization: By guided text language, graphical language, personal interaction, the website platform is more beneficial to customer browsing to attract and retain customers. Easy: It is easy to use, easy to use, content distribution, and customer behavior habits. Logic: The overall website planning process is in line with customer psychology, and on the basis of fully analyzing the customer's industry characteristics, establish logic conversions between website internal functions, allowing customers to enjoy the entire access process. Scientific: Website section planning, positioning is scientific, which is fully representative of the intention of the website, but also fully mobilizes visitors to continue click and guide customers to purchase products. Control: Website In the establishment of customer behavior rights control, you must comply with company business rules, and different permissions are produced according to different customer types. Interactivity: Establish asynchronous communication system (help center, message board, operation guide ...) facilitating customer and website communication; establishing a synchronous communication system (instant chat, phone feedback ...) reaches an instant two-way communication target. Interface Friendly: Psychology shows that the idea of the improvement of the impression index of the customer's click of the desire is obvious, the website interface is an important carrier for customers and websites, and the website planner needs to be collaborate with the website designer. . But the ideological method ensures that you do: A, whether the same interface object has consistency, continuity behavior? B. Is the various prompt information simple, clear? C, whether the color is unified, coordinated? Do you avoid too many colors while using it? D, is the text content is simple, focus on? Is the font, font size, and fonts right? e, is there any way the main movement of the interface object is? f, whether the layout is reasonable, simple, coordinated, beautiful, whether the picture is balanced?
3. Cultural idea comprehensive penetration website planning actual combat website competition from technology competition, platform competition, and current market competition, after years of development, the future will rise to "cultural competition", such as Sina Network Media, Netease Virtual Community, Ali Businessman culture ... From a historical point of view, the economy can promote the development of culture, and cultural can determine the economic and political trend; from the perspective of website business, good website management can prompt the website's customers constantly aggregated, Communication, gradually establish culture based on the website or website industry or website, but the establishment of website or network culture can drive the website from volume to the conversion of the quality change, and can form "Matthew effect" and operate the website capital, market Catalytic role in operation, technical operation, human resource operation, etc., so that the website is really successful. From the existing website case, Sina has become the most authoritative network media in China and even the Chinese world. It has formed a fifth largest media with TV media, magazine media, newspaper media, and broadcast media. The cultural power can be seen; the community communication network represented by NetEase is even more such that online game culture, online dating culture is more deeply rooted, and the development of China's Internet popularization process is decisive; with Ali, Dangdang, Irani, Taobao For the representative of the businessman culture, the contribution of the popularity of China, the world understands China, the businessman's online business, is a good time; the online human resources culture represented by CJOL, Zhuo, Zhonghua, has accelerated the national human resources Resource efficient interaction. Therefore, the high-level website competition is the competition of culture, and the formation of cultural website brands, professional website planning must not, how to effectively integrate company resources, customer resources, industry resources, forming culture, is the difficulties of website planners need to think, practice . 4. System Website Planning Theory produces website planning within five years is an interesting study. It involves psychology, aesthetics, human-machine engineering, engineering technology, network knowledge ... and other disciplines. In foreign countries, it has gradually been in this regard. Professional theory; there is no in China, but as China's high-quality website competition is more fierce, there is a professional process of website planning, in the next five years, the professional website planning will appear, but we are looking forward to This group of teams with rich website planning, enhances their actual combat experience to theoretical knowledge, enabling the website planning theory to be closer to the market, and promoting the professionalization of China website.
5. Professionalization of website planning leads to website design style integration: simple and personalized mainstream; many of the domestic discussions and website planning and website design, many people can't tell, mainly because there are many overlap between the two, website planning It is necessary to consider how the idea is designed, procedures, and website design needs to be able to fully understand the website planning ideas. With the acceleration of the professional process of the website planning, it will make the overall website planning, website design, website development complex, we need to take into account the market, customer factors outside the technology, and therefore, the future large-scale website design performance should be Integration, and towards: extreme to simple, personalized two aspects. Extreme to simple style: Refers to the simplewing way, allocates, expresses page content to guide customer direct to the target content, avoiding the focus dispersion problem caused by excessive content, which is reasonable for the distribution of website planning and design content. Very high, the best in China is Ali, Sina, CJOL, Zhuo Bo Talent Network ... Personality: refers to a diversified manifestation, design website. It mainly targets some large-scale websites or corporate websites mainly based on entertainment, it has high-intensity eyeball attractions, rich pictures or text performance forms, so that customers can enjoy the content and service of the website, represented by this style. Large websites have not been found for the time being, but the corporate website is Coca-Cola, Sony Entertainment Station ... Welcome to discuss your point of view, vindy @ eyefit.com. Taifei Internet Application Consultant Room - Wang Dong Weiber: www.eyefit.com
