77 network economy innovation models
Ten, network portal
---- The portal is a special landscape of the Internet, and the reason why the portal is drawn is a special discussion, because the debate on the portal is too much, and the network portal is the Internet-specific, which is an indicator of the development of the Internet industry. The rise and fall of the portal marks the development phase of the network economy.
---- Network portal should have some of the most basic features, including information retrieval (search engine), information exchange (chat room and various forums), information delivery (free email and instant information). The portal must have a strong network information search search function, which should be the first starting point for netizen information retrieval. The so-called vertical portal is a concept corresponding to the integrated portal, and the integrated portal lies in the wide range of information, and the vertical portal is the specialty of information. Therefore, the most important feature of the vertical portal is: the most important feature is that the collection of information is to be satisfied with the professionals in an industry, and the vertical portal should be a professional starting site.
---- When the first batch of netizens online, for the online surfing, they certainly need a comprehensive portal. The purpose of this netizens is "online." With the increase of netizens, there is a considerable part of the Internet users to do something, they gradually fix the purpose of the Internet in their own related sites, which of course needs to be vertical. As the trend of division of labor is getting more and more obvious, each website will operate the core advantage of their own expertise, and other external resources can be used.
---- Now the network development of the United States has reached the vertical portal, so the integrated portal site is receiving the survival test. Analysts believe that 70% have traffic, portal websites, will only have two kinds: one is closed, the second is to buy. For example, ZOOM.com is bought by NBC, and Hotmail is purchased by Microsoft. The ICQ swallowed by Netscape ... Wait. The key to the analyst considers the problem is that these "air" companies have no products, so even if there is a tide, it is difficult to convert into the tide.
---- But now there are also many integrated portals to have a good day. The key to the problem is not what products you sell on the website, but have you have any value in the network. Obviously the value of the integrated portal is not negative. However, it can be predicted is that the number of integrated portals will be reduced, and the integrated portal, vertical portal, and professional sites will be distributed from top to bottom. The integrated portal is still located in the tip part of the pyramid.
---- Don't make much sense, although there is not much significance, but the company in the portal banner is indeed the most important force in the Internet economy.
---- 64. AOL's ambition
---- The first month of the new millennium, there is a big event in the Internet industry, which is the combined case of Warner, the mercy of the network economy. In fact, before the purchase of the company, the United States online is already the "most lively neighborhood" on the Internet, and the tenants are coming. AOL has 30 million registered users, at the gold time of every night, the number of people connected to the Internet is as high as 6.5 million, and the CNN is harmonically. However, after the merger, the purpose of AOL is not only to build a lively street, but also from the source of the network, because there is "Times" weekly, CNN TV network, Warner's era - Warner Group is undoubtedly the world's largest "Information" producer.
---- From the actual interests obtained from the pure business perspective, Telsave has paid a one billion dollars, as a single telephone access right to AOL users within three years; CUC International pays 50 million US dollars, let Aol load its hotline Received sale; PreviewTraver pays 30 million US dollars, as a AOL hotline tourist agent; 1-800-Flower pays $ 25 million to buy flower franchise rights; N2K pays $ 18 million to become AOL unique music retailer; Baro pay 4000 Wan Dollars, replacing Amazon companies have become the only AOL book retailer; last year Christmas, J.WREW is 20% to the AOL user special, and the result sold more than the total of all retail stores outside New York City. AOL and business companies work closely to ensure that collaborators have profitable and have been well evaluated by collaborators. It is said that there is a contract that has not had a contract is 1.8 billion US dollars. In the online sales area, the renewal rate of contracts is 95%. In short, the US online is now a Wangfujing Street, which is the online golden area. ---- But the United States online is absolutely attaches importance, and continuously introduces new projects: electronic greeting card, ICQ, time-time information, etc. Now if AOL will be independent of one of them, it will be comparable to any peers. Companies, obviously, this is strength.
---- US Online Website: http://www.aol.com
---- 65. Yahoo and its followers
---- There is no doubt that Yahoo is the most well-known company on the Internet and has been reaching the first visit to traffic. But now gives Yahoo's business model to make a summary is very difficult. Online portal, e-commerce, fourth media, network communication, etc., Yahoo is doing well.
---- First, Yahoo is the largest portal on the Internet. It has developed from the past a simple Internet directory into the center of the Internet surfing, and is the first choice for netizens search information. At the same time, Yahoo is also a vertical website summary. Yahoo Acquisition Broadcasting Service Website Broadcast.com, establish a health information full of health information and services, open children's version Yahoo, etc., so that it completely has a superb vertical directional site charm. In addition, it is now available in services including: auction, shopping, open online stores, chat and instant messaging, etc. also do very well. Yahoo's CEO Jeff Meret said: "We are not a single company, but a complex consisting of many fist products and small online space." He believes that his goal is to make Yahoo to the largest Internet. media.
---- Not like the small and medium-sized network company being developed, Yahoo has been successful, it is currently the boss in all portals, so Yahoo will be easier to do anything easier as long as you maintain the highest eye. Of course, the integrated portal is the most important site in the network economy. In addition to the large-scale door of the United States online and Yahoo, there are also many expert portions, where LYCOS and MSN are representatives.
---- Recently, LYCOS not only makes the subordinate website more uniform, and it also improves its search performance, with tools that can scan thousands of non-Internet resources. Lycos's clubs have become more and more comprehensive, defeating all the competitions of all portals.
---- After a long time, the current msn.com is a new interface with a new interface, and a universal inbox that can handle the email, send news headlines to the wireless device. Stock Price Msnmobile; Free Home Construction; A performance is significantly improved search engine; and a new shopping directory, which is rapidly developing into a challenging portal.
---- Lycos website: www.lycos.com
---- MSN's website: home.microsoft.com ---- 66. Advertising vertical portal
---- Online advertising is one of the new industries that have spawned by the Internet, the price of online advertisements of big-name sites is not inferior to traditional media, but the small and medium-sized websites are in the "water deep". However, if the SMS is united, the unified advertisement image will certainly become a very powerful force. Now in the online advertising world, bigger and bigger, one year of intensive, producing two "giant" cmgi and doubleclick, both of which are carrying a competition.
---- Four years ago, DoubleClick (First Network Advertising Company) founded a CEO Kevonon, which opened the first Internet advertising network, so that this industry has undergone profound changes. His creativity did not resolve this, and its new goal is to achieve real one-to-one sales. He integrates the latest online advertising techniques with the company's online shopping online shopping, and passes the appropriate advertisement to the appropriate customer when appropriate.
---- At the same time, after more than a year of mergers have produced another strong horse racing CMGI. CMGI is a company with a variety of Internet property (including Altsvista). In recent months, it has planned a series of trades to challenge the leading position occupied by the long-term advertising network and service company DoubleClick. CMGI spends more than $ 1 billion stocks to complete their big rear. For example: CMGI claims to purchase Adforce.com, Adknowledge.com (a company for advertising agencies) and companies for advertising agencies and companies to choose from online advertising space tools.
---- DoubleClick has also started its own mergers in order to welcome these challenges. Various signs indicate that this largest player is preparing to create a portfolio of all-inclusive services and portfolio, while developing advanced tools and technologies to establish, track customer information and sales ads. DoubleClick has purchased customer information company ABACUS Direct (www.abacusonline.com) in $ 1 billion, in another transaction, bought software tool manufacturer Netgravity (www.netgravity.com) with more than $ 500 million. the company. DoubleClick's strategy is clear that competitors cannot provide comprehensive services with it.
---- Expert Analysis, the challenge to advertising portals will focus on the help advertiser to deliver more target advertisements, so that online advertising space is valuable to attract netizens and merchants. CMGI and DoubleClick have currently launched a desperate competition.
---- CMGI Our website: www.cmgi.com
---- DoubleClick website: www.doubleclick.net
---- 67. Comprehensive vertical portal
---- Vertical portal is the richest enterprise plurality VerticalNet. Because it is not only a professional vertical portal, but many professional vertical portals. After establishing a vertical portal capable of meeting different market demand, VerticalNet has occupied a wide range of B2B e-commerce models.
---- 1995 The company founder McNulty and Hagan first built a WaterOnline.com site, features like Yahoo and the US online, but its target audience is just water and wastewater treatment engineers. There are chats, forums, employment opportunities, etc. on this site, and the content is abnormal. Finally, develop a water-processed industry online exchange, and relevant manufacturers are very willing to invest advertisements at this site.
---- Wateronline.com successfully inspired McNulty and Hagan's entrepreneurial desire, they began to build some sites facing special industries. Today's VerticalNet has built 49 online communities. The company's CEO MARK WALSH said: "Although the public is not interested in a series of specializes, as long as the content is rich, profound, interesting, special netizens will be very fascinated, and will become the natural exchange of buyers and sellers." --- Fusi's research showed that the US company passed through the Internet's commodity trading, will be increased from $ 43 billion in 1988 to $ 1300 billion in 2003, an annual growth rate of 99%. Walsh believed that the company's success of IPO in February 1999 marks the success of investors' success of B2B e-commerce on the Internet. The company's sales in 1998 was only $ 3.1 million, reaching $ 1.9 billion in 1999.
---- With the more and more online "facade" of VerticalNet, the company has developed from 35 people to 450, and there are more and more facades, and the average is 7,000 per facade. It can be expected that the company's "rent" income will exceed the online advertising income, with the online auction business, income will further climb.
---- Walsh believes that the company's success is not what revolutionary vision, but to refuse short-term behavior, providing customers with the services they need. He said: "The greatest creativity on the Internet is the simplest idea. The winners in the network economy are those who use the network to serve customers, rather than pursuing fashionable people."
---- Although Amazon can quickly send discount books to the customer's hand, this is very concentrated, but the ultimate impact of Internet to individual life is that there are some industries that we usually not pay close attention to, such as solid waste treatment. Walsh said: "The staff of the US small town handled the garbage staff, if there is abilities to get the best products he needed from the Internet, more effectively handling garbage, which is of course more important to our lives."
---- According to VerticalNet, the impact of the Internet for each industry has just begun, and people's traditional marketing concepts will have changed, including: growth, procurement, sales, commodity distribution and after-sales service.
---- Verticalnet's website: www.vertical.net
---- 68. Professional vertical portal
---- Vertical portal is a website that sells products and information for the entire professional economy department. Healtheon.com is the best typical typical for this type of portal for online medical sales. The development of the site is very rapid, and the netizens have very high use value, which may predict the arrival of professional vertical portals.
---- The long-awaited health care market consists of doctors and patients, and now add an insurance company to form a triple relationship, which constitutes a waste of valuable medical resources. Steve Curd, the executive president of Healtheon, said: "Health and Health is one of the lowest in industries in the United States." He estimates that the total expenditure of American health care is about 10 billion US dollars per year, and $ 250 billion is a waste of insurance in this industry. The cost of the information transfer in the test and payment system. Therefore, the role of the Internet is increasingly attracting attention. Healtheon's goal is to make these mechanical operations (manual operation) through web, which will be more efficient, and completely abandon the bureaucratic and inefficiency.
---- Jupiter Communications estimates that with medical related e-commerce, advertising, and payment system integrated market will grow rapidly from $ 99 million this year to $ 2.1 billion in 2003, the actual medical online market expectation to 9.66 One hundred million U.S. dollars.
. Their medical information and information technology services. ---- The information capabilities of the web are also being used by Mediconsult.com, they have issued detailed details on diseases and treatment. The company's website has won a click of 25 million times per month, with 2.6 million patients and 1 million doctors. As an industrial portal for healthcare, you must guide health care customers to consult on Web, rather than calling their doctors, which will also encounter considerable challenges. In a certain aspect, all health care issues are localized, and the Web can change these or unknown numbers.
---- Another restriction of drugs for network sales is: Customers cannot buy drugs they want on the web. Non-prescribed vitamins and diet replenishment is the most important of customers, but due to legal restrictions, prescription drug sales are very backward. Therefore, the doctor must make the doctor can see a doctor online. Of course, this needs to be developed in telemedicine technology.
---- Just solve the problem of information during the medical process, Healtheon has become a very successful professional portal, you can imagine that the online medical market will have a larger space. Similarly, online health consultation is also a new selling point currently now. These websites themselves may not be able to call their portals at all, and there may be no commercial atmosphere, but its site link has very large business potential.
---- Johnshopkins'intelihealth, such as Johnshopkins. The drug resource center of the website has a drug catalog sorted by trademark and name, as well as the pharmacist Q & A column. There is also news, hospital location navigation and medical dictionary. The old surgeon has also begun to operate the website. The previous super doctor Kup took the lead in establishing a deep and classified health news resource website, including 100 support groups, dozens of special health specializes. Its drug inspector is particularly valuable, you can use it to check the mutual effects of drugs, as well as drugs and food interactions.
---- In the field of health care, the authority of MAVO clinic has less authority, and its website has a deeper this feeling. The website mixes the news with a variety of depth themes, such as the transplantation of the cochlea, early dementia, etc. There are also a variety of health "centers", men's, women, and children, and centers, etc., as well as cancer, heart disease and nutrition.
---- Inner-health website: www.intelihealth.com
---- Doctor of Doctors at www.drkoop.com
---- Message Clinic Health Oasis Website: www.mayohealth.org
