77 network economy innovation models
nine. Content service
---- The content of the content service in the network is called ICP, which has always been the most important force on the Internet. The search engine is also included in addition to providing information on the information content.
---- 56. Search engine changes
---- Two years ago, the search engine used to be the most beautiful company on the Internet. Today, these companies have already washed "lead China", leaving the original face. Most of the current search engine companies have been purchased and found in the market. But in any case, the value of these search engines should be affirmed, it is still a successful business model on the Internet.
---- ALTAVISTA is easy to master in just a few years. This fall, the website is new, and there is a big way to build yourself into the momentum of the portal. It looks more like Yahoo! This type of position is very accurate. Its home page can be customized by netizens to customize the shopping website to shopplay.com and the superlink of the group. Extremely eye-catching and direct. If searching on the website, the results of feedback still have thousands, but the search results are more compliant with people's daily habits due to increased Ask Jeeves natural language technology.
---- Hotbot is also an old-name search engine website. In September 1999, he had won the "Editor-Recommendment Award" of "PC". It is part of LycosNetWork, search efficiency, high accuracy, and search results are arranged in accordance with the correlation. Visitors can search according to the date field elements, and the search results can also be retrieved. In the search engine area, Hotbot is still a leader who is eye-catching.
---- In the second half of 1999, the new generation of search engine sites debut. Compared with the old search engine, these rookies do have a lot of innovations, soon earned recognition of netizens and investors. For example, Google's appearance is refreshing, it is a special search engine, which seems to be just what you want. Google's design idea is to find the highest-highened Web page with the search requirements, and then search for the standard, which is just a research project in Stanford University, USA. Since February 1999, the project enters into the commercial development stage, due to high scientific and technological content, soon, it will receive a comprehensive success. It uses an algorithm sorted according to site level, allowing users to get smarter results, the level of the site depends not only on the number of other sites connected to the site, but also determines the importance of these connection sites itself, such search results It is selected with the logic of the Web itself.
---- Northern Light once two won the "Personal Computer" Magazine "Best Search Engine Editing Recommendation Award". It provides the search results to be sorted by sources, which makes it easy for users to pay more attention to what results should be more attention. It also allows you to query non-Web information from more than 5,400 business magazines, news journals and academic journals, and this information is not found else elsewhere. According to the survey of July 1999, Northern Light has prepared indexing of 18% of Web content. 18% This number can you have anything, but some other search engines can do this. Today, this website has opened a free service item: Searchalert. When you are eager to query, it will automatically notify you by email when the content you have eager to query.
---- In addition, the 3721.com that has emerged in China has also been a relatively successful innovation. Its most valuable may not be its technology, but it comes from the "customer-oriented" demand for domestic netizens, and unique understanding of yourself with what to make money (see this journal 1999).
---- In general, if the search engine cannot be technically innovative, the transformation of the comprehensive portal or the acquisition may be inevitable.
---- Altavista's website: www.av.com ---- Hotbot Website: www.hotbot.com
---- Google's URL: www.google.com
---- Northern Light URL:
---- www.northernlight.com
---- 57. Media integration
---- Early Internet news is undoubtedly the technical news dominant, but the amount of ordinary news has already caught the newspaper. With the advancement of technology, audio and video passing on the network is not obstacles, so the Internet will also become the largest entertainment platform, and there are many information services provided by the network itself. In the future, the network will set the news, entertainment, and information content. This is a small challenge for the traditional king of the traditional newspaper.
---- Online content provided by the old media, they are still in the intersection. Let people think about it: "It is died between the two worlds, one has died, one is still not born." The technology in the world is decline, and the road to the combination of large media and the Internet is still exploring. .
---- How to be a successful network media strategy, and there is still a lack of unified understanding. Does the media must be a network portal? It is true that many large-scale media websites have entered the ranks of non-commercial websites in the online circulation. Disney has been invested $ 1 billion to build GO.COM's portal, NBC, etc. have been on the Internet, but these media giants have a lot of money on online plans. Only DOW Jones is a famous exception. The recent era - Warner and AOL mergers seem to be pointing out a new direction of a traditional media - perhaps the integration of various media is the only opportunity for survival and development.
---- URL of CBS: www.cbs.com
---- Disney Website: www.go.com
---- Dow Jones URL: www.dowjones.com
---- NBC URL: www.nbc.com
---- Time Warner Website: www.tw.com
---- 58. IT technical information
---- The most successful information content on the Internet provides Of course IT news. Although the information content service on the Internet is now diversified, the CNET and ZDNET technology websites that provide IT technical information still account for an important role in the online media world. About IT technology information, network economy, plus the famous technical reviews remain the most powerful competitive weapons on the Internet.
---- CNET is a beautiful design technology portal. It covers contents with computational products, popular trends, and discussing the technologies visible everyday life. Here, you can read the news in the technical field (just an online TV news broadcast), product review. From here you can directly guide the famous free software Download Website Download.com, you can also travel to the famous game website GameCenter.com. The contents of the increase before, there are: auctions, job hunting, commodity prices, etc.
---- ZDNET is the online home of the US "PC" magazine. In October 1999, ZDNET made a comprehensive revision. The original deep-tibble rich resource now occupies a striking position, so that the surfers are at a glance. There are many columns such as burst news, background analysis, product review and game software promotion, and the content of its huge software library is still constantly expanding, and there are dozens of new downloads every day. On the SmartPlanet.com sub-website that is re-designed, there are more than 350 computer courses for netizens, and the Updates.com sub-website that will be added before the software upgrade program will automatically remind the registered netizens. .
---- ZDNET and CNETs still have a place in the minds of netizens due to their experience and technology-oriented old-oriented content providers. However, in 1999, ZDNET stocks fell, almost about 1 billion US dollars, but CNET began to profit, and advertisers grew a lot. This shows that the Internet's pure technical age is in the past, and the information on the ordinary public begins to be popular, even some technical websites. ---- CNET website: http://www.cnet.com
---- ZDNET website: http://www.zdnet.com
---- 59. News background file
---- There is no doubt, TV is still the most affected media, but TV is a general public to understand, often simplifying complex things, so many experts believe that TV is very shallow, and is fast food culture. Then, through the Internet, the knowledge behind the news is deeply excavated, and it should be a good idea.
---- US Congress wants to establish a Tianji missile defense system, but is it true? Europe refuses to transgenic beef, but is it harmful to the human body? If the news and science seen, whyfiles is just Some deep scientific background knowledge can help you understand what the news headline is behind.
---- PBS TV company's "New Star" scientific exploration series is unique. The "New Star Online" website shows the same beautiful content in the computer screen. Its story, illustrations and videos allow you to simulate balloons, take the "Peace" space station to play space travel, or go to the moon.
---- Scientific breakthrough does not necessarily on the headline of the newspaper - some of them will not be published on the news media, browsing the site will make up for this defect. Daily Technology This website collects scientific research news every day, most of which are from major universities and laboratories, you can experience various discovery and technology that will promote the development of the world.
---- Whyfiles Website: www.whyfiles.news.wisc.edu
---- New Star Online Website: www.pbs.org/wgbh/nova
---- Daily Technology website: www.sciencedaily.com
---- 60. Exclusive information resources
---- There is a rule on the Internet seems to be different from the real world, this is the "first rule". In the real world, the survival of "Second" is not only no problem, but it is also possible to wait for the first challenge, but why do the netizens visited "Old Second"? So since you can't be the first, you must have your own unique resources.
---- Britannica.com is a website that is unique and called the first. This website put all the contents of the "British Encyclopedia" on the Internet for free access to visitors. In addition, it also has related articles from 76 famous magazines, as well as links to 125,000 websites. It is a very valuable research tool.
---- Unique information resource This rule is very simple. But it is easy to do, it is difficult to do. As you can see from the current website, because most websites are laid, thousands of "station", where there is unique information resources!
---- Big Britke's website:
---- http://www.britannica.com
---- 61. Information correlation service
---- Calibet Information Service is one of the most important forms in traditional intelligence services, known as SDI. Its meaning is that the user proposes a specific research project, followed by the information institution to track research processes, providing related dynamic literature. SDI is one of the most effective methods in intelligence services. Of course, this successful model can also be moved to the Internet, and you can also make the playback of the network, such as an automatic search program, search specific topic information, please explain the expert on-site explanation.
---- Provide SDI services and general ICP structures are not much different, and the content of the website is carefully selected, serving the needs of specific users. And timing updates. Ivillage can be an example of SDI, which is a famous website for the community and providing targeted information. There are many professional forums on the site. In addition to the discussion of netizens, the website itself provides a lot of information for the forum. The site in 1999 was $ 14.6 million and is the first profit from the same mode website. ---- There are analysts think about.com is also an SDI type website. There are 650 "Wizards" on this website, which is invited to be responsible for people in 18 major areas such as education, business, and tourism. If anyone has expertise in a certain field, it can be applied to become a "wizard". The wizard can provide a "one-to-one" direct service for netizens, which is very in line with the development of the network. And the incentive mechanism of the website is also very unique, "Wizard" compensation and the amount of visits they can attract.
---- Ivillage URL: www.ivillage.com
---- About website: www.about.com
---- 62. Free information service (1)
---- Most of the information on the Internet is free, and the website that can make money by information is not easy. Folier's survey shows that users will only pay for two types of information: one is commercial information that can make money, and the other is sports information.
---- Although there are many sports sites that are charged, the sports information of the CBS Sportsline website is completely free, and it is one of the best sites in sports news. CBS Sportsline has attracted the attention of experts in the live competition for its detailed statistics. Sportsline is free, on the one hand, the boss behind it has money (CBS, one of the three major TV networks), on the other hand, the site can use "free" to exchange customer statistics is also valuable.
---- GURUNET is not an information website, but a free download service. This site is mainly studied for the download behavior of netizens. The website makes full use of the power of the Internet to instantly click on the words you read or typed. If you click on the word "ford", and it is in front of the word "motor" (car), GURUNET will give you a profile of Ford Motor, the stock price chart of the past year, the latest stock price, And point to links to Ford Motors News.
---- Free information free of charge, this is to be the first business model in free information services. Of course, in general, netizens are to exchange some statistics.
---- URL for CBS Sportsline:
---- http://www.sportsline.com
---- GURUNET website: www.guru.net
---- 63 Free Information Services (2)
---- The information that can be charged is free. It is essential for information that is impossible to charge. There is a free lunch everywhere on the Internet. So even if you put down the "banquet", you will not have anyone, you must have a considerable feature to get the attention of netizens.
---- DeepCanyon This website is a research site that Hewlett-Packard is based on computers and Internet businessmen. It collects various industrial research information, then provide visitor to check, some free, some need to charge. DeepCanyon also plans to extend their own services to all industrial fields.
---- InfoSpace.com is a relatively unique website. It supports many directories on the Internet behind. There are character search vessels, phone books, and maps on this site, so it is equivalent to other 10 reference websites. Now, the site provides a "personal desktop portal" that allows you to easily use the small desktop toolbar of many search features on the website. In short, this is a very convenient reference website, searching for information on the network, and is provided to other sites, and promotes yourself. ---- Pure free information is a business model, it is difficult to find a way of business. Generally, it is always necessary to bundle with other forms.
---- DeepCanyon website: http://www.deepcanyon.com
---- InfoSpace website: http://www.infospace.com
