77 network economy innovation models
Seven, digital merchandise provider
---- Digital merchandise provider, is actually one of ICP, but they are mainly to provide non-traditional goods (such as information), or provide goods in a non-traditional manner (such as MP3 download and picture download), as their own industry. Of course, their goods are not necessarily swapped in money, visitors and user information is currently the mainstream commercial value source of such companies.
---- 45. Selling knowledge
---- Rowe.com is a site for selling knowledge. It has companies (B2B) and the company's e-commerce counseling capabilities to individuals (B2C). It is two products that it sell: First, knowledge, one is the operation management service.
---- How to sell knowledge? First it first build a huge knowledge database. It currently provides 2.40,000 reports, 3,500 market reports and 8 million discount books. With this database, it can sell knowledge products in a lease. Relying on transaction. It provides books, magazines, journals, movies, research reports, and then charges a certain amount for each transaction. For example, an investment research report of the original price of Intel or Goldman Sachs is no longer so difficult in lease.
---- Rowe.com's second product is to design all the features of the customer's design e-commerce transaction process. From the library publishing, ordering system, payment, customer file, operation management, to automatic expires. For example, a department of the company should subscribe to a journal of $ 79, how is its application process? The demand unit will first draw a report. The above is filled with the reason for bought, and the order is sent to the competent approval. At the same time, inform the payment of the accounting department, you will receive a notice of the other party to confirm the order, after a week, things Delivery. This process is coming down, according to the research, it is necessary to spend $ 25, almost 1/3 of the magazine cost, this is a waste. Rowe.com allows all the processes to be completed through the network, which charges $ 7 service charge per transaction. For business, a minute solves all operating processes, which takes $ 25 for the original process, which can save $ 18, why not? Taking HP as an example, its internal transaction process is up to 400,000 times, so saving the benefits will be very considerable.
---- 46. Yangchun Snow
---- Now the promotion strategy of the website is generally, and add more information as much as possible, more benefits, but people, it is easy to reduce the grade, if the website keeps a certain threshold, how will the result?
---- Because Dow Jones Sony, The Wall Street Journal became a small number of websites that were rare to receive the subscription fee. The information on the Internet is generally free. WSJ has now 330,000 payment subscribers, $ 59 per year to obtain the electronic version of the publication.
---- In order to recruit more visitors, when other ICPs are implemented to visitors' prizes, the website is indeed different. Dow Jones asked the reader to have a filtration for the e-magazine payment, and will have a very valuable by-product, which is a very clear audience that can provide the advertiser's target range, which is the netizens interested in business and financial news. The Baker manager said: "Even if the magazine's electronic version of the collection, WJS online subscription fees are only half of the website advertising income." WJS continues to assess your network business model, "We said:" We do a survey in our business model every two weeks. We discover that once the book is canceled, the entire balance will mess. "
---- The law in the world is connected, and the customers of the store are not there, but in the fine, the network is the same. Since the Libe is able to survive, Yangchun, Snow, is certainly survive. The most important thing is: Whether the website has something needed in Yangchun. ---- "Wall Street Journal" website: www.wsj.com
---- 47. Online movie
---- The Movie Database (The Movie Database) is currently owned by the Amazon website (Amazon.com). This website has repeatedly listed from the initial selection. There are more than 216,000 movies in the library, and it is sighful. However, it is not only here that attractive places. Last year, this website started to expand himself into a large-scale entertainment portal, increasing the local theater show schedule, entertainment news, film review, column world, film bulletin board (including all movies in the database) ) And Realvideo film pieces.
---- The so-called "broadband content" provided by the SCOUR website is the most abundant. Its most striking is 900 film trailers, 1200 music TV video and rich online radio stations. Its search engine is extremely specialized in searching online multimedia content, and can provide 6 search results at the same time, so that the query is carefully viewed, and then decide whether to download it. With the rapid development of broadband networks, this website will be more and more welcome to netizens.
---- As a movie's hometown, Hollywood is certainly not lonely. At the end of October 1999, the five Hollywood celebrities, including Spielberg and Howard, one of Microsoft's founders - Paul Alan, together, It also opened a website POP.COM for original video entertainment programs, of course, its characteristics are original. Warner Brothers recently launched an entertainment-oriented Internet website --entertaindom.com, providing video content and cartoon playback services, are also ready to develop into entertainment portals.
---- The Movie Database website:
---- http://www.imdb.com
---- SCOUR website: http://www.scour.net
---- POP website: www.pop.com
---- 48. Online music
---- Online music is warming, mp3.com is the main source of power.
---- In 1999, it was a fanatic year for MP3 music. More and more personal computer users (including more and more recorders) recognize that MP3 is the future. Of course, a site named MP3 is also known, "Times" weekly names the third place in the technology site. Long-term standard MP3 of online digital music, this year, due to MP3. COM, MP3 players announced legitimate, the website also became a focus of crowd.
---- MP3.com offers thousands of MP3 songs for free download, you can use on your computer or MP3 player. There are MP3 descriptions for novices on the website, you can also search songs, or search for artists according to regional and gender, you can also view the top 40 list of weekly.
---- Real.com Guide is also a popular music site. In November 1999, RealNetworks made a comprehensive adjustment of its website homepage by launching RealPlayer 7. Real.com Guide fully evolved into a mainstream media portal, with almost all audio, video content on the Internet, which naturally includes MP3 download files. Here, the netizens can also find links to the online radio station and Take5. Take5 is a new content of this website, and RealNetworks editing is responsible for searching for mainstream media content on the web every night, and then puts a reference to netizens in this section.
---- By the way, relying on online music to obtain a hardware manufacturer like the Diamond, they see the popular trend of MP3 and quickly launched a portable MP3 player. This decision can be realistic. It has brought them a lot of profits. In fact, capturing popular products related to the network is fully available as a business model. ---- 49. Online game
---- What is the most popular use of household computers? Of course, play games. If you move this game to the network, it is of course more attractive. Anything that can make people addicted will be successful in the market. The online game is the same.
---- WON.NET website offers dozens of addictive games, you can play free online. More attractive, after connecting to other players, you can play virtual poker and virtual fishing. Its best game "Channel" is Berzerk, this is a popular game "You don't know you don't know Jack".
---- Simpeting the city (Sim City 3000, Simcity.com), which is not only a computer game, the city scenery it creates is so lifelike, but it can really see people live.
---- Quake III (Quake.com) is also the hottest personal computer game this year, allowing you and the world's online citizens, who can make you free choice.
---- Everquest.com is also a new online game, quickly grabbing another game in Genesis, creating virtual "Dragon and Dungeon" environment, and I don't know how many people are popular.
