77 network economy innovation models
Third, online sales
---- 11. E-commerce new expensive
---- "Time" selection of Asia Massia CEO Besos do the character, absolutely a deputy. The deeper the study of Amazon, the more it does it really have the king style in all respects.
---- There are 15.6 million reasons to believe that Amazon is the king of e-commerce. This is 15.6 million, is the number of customers at the end of 1999, which is more than twice in 1998. Amazon has successfully turned from bookselves to the retail portal. Customers purchased a value of approximately 1.4 billion dollars in Amazon.com, CD, toys, etc. Amazon.com This brand has been recognized by 118 million Americans.
---- Besos does not believe that customers are kind, he believes that customers are eternal wealth, and the Internet is a hurricane, while only customers are eternal in the storm. So the customer-centric is Amazon's creed, and he encourages customers to participate in evaluation of goods; provide recommendations for each thing that each customer may purchase, about 70% of sales come from Turkey. Amazon developed from the online bookstore to sales music, video, electronic products, and toys, the scale is getting bigger and bigger, just recently opened auction business.
---- The books sold here still maintain a high discount (even the best selling book "New York Times" is 5% off), and people can find "never-weapons" with Hemingway signature, and various rare Version book. In addition, the company has launched a "online procurement" characterful service to help people find products that I want to buy in the network, while preparing programs can remind users of their families and other anniversary.
---- Amazon has developed patented technology "One click" (1-click) (only one click when buying things) and launched ZSHOPS based on this technology. ZSHOPS is to licensed other online retailers to join, which can use Amazon's customer resources, a click-patented technology, more importantly, Amazon helps these companies solve electronic payment. Customers can buy things at a small website, Amazon offers the guarantee and certification of the customer credit card, and then transfer to the small website by Amazon. The only requirement of Amazon is: 60 cents per transaction plus 4.75%. It's really no money!
---- Some people think that "Amazon" does not have a penny, but it has been successful in the stock market. It is the embodiment of the network bubble, but the eyes of the US investors are bright, watching Amazon's "answer", not difficult Why stock people prefer Amazon. In fact, Amazon's business model is "development speed is better than current profit". It is not the ability to have no profit, but don't want to profit. In fact, if it has dropped its market promotion costs (this fee will fall as Amazon's monopoly status), Amazon will make money. Many analysts think this is definitely a trick.
---- 12. Old Store
---- The US retail market has a size of 2 trillion US dollars, but the Flest Studies predicts that in the next four years, the retail market will grow 15 times, which reach $ 76 billion, will account for 3 of the retail industry. %. What should I do if those commercial giants who have been tested in this long time and the real cost of goods?
---- When Amazon has just started, the old business is not attacked. For example, the biggest in the United States, of course, the world's largest chain bookstore Barnes & Noble even dismissed. Just one year later, the company found that Amazon came to revolution, so he used Amazon to develop online competition, and compete for the book monopoly on the US online website, and set up an online business department in the company. Nervous not only Barno, the largest retailer Wal-Mart also threatened, but also actively or passively launched the Internet strategy, as well as brand-name stores and federated. In short, the old business is killing the horse, and trying to win the glory of the network era.
---- GAP and Federated benefit from the start earlier. GAP tells the analyst that its website can sit up with the highest income of the company, part of the ambitious advertising policy. Federated In addition to advertising, Fingerhut is extended with $ 1.7 billion, expand its background business. The online business of Wal-Mart has already had a certain size, even if the Internet transaction accounts for only a small part of the company's total revenue of $ 137 billion, it is also among the best in similar companies. Barnes & Noble.com has reached $ 113 million in 1999. ---- Old busy business online business has many advantages: well-known brands, marketing teams and mature supply channels, etc. After these factors can quickly become the advantage of network retail. However, the operation mode of network enterprises, financing methods, and online operations are different from traditional retail. Amazon believes that from the surface, it is engaged in commercial retail from the surface. In fact, the company is a software company, which is expressed by the right software characteristics of the customer.
---- Online shopping is making the retail change change, and now the big winners are new huge. These networks are successful, in great ingredients due to commodities sold on the Internet are computer products, consumer electronics, books and music CDs. Objectively speaking, these products are also suitable for sale online, but if the online commodities on the future are clothing, automobiles, department stores, furniture, etc., plus the application of new multimedia technology, the old business is actually no longer no longer Exhibition of glory. The key is who can accurately judge the direction and go faster.
---- Federated Department Store's URL: www.federated.com
---- The GAP website: www.gap.com
---- Barnes & Noble Website: www.barnesandnoble.com
---- WAL-MART website: www.walmart.com
---- 13. "Gemini"
---- Foliest's research found: Now and in the future, online sales volume is still the computer's software and hardware (about 40%). Two websites in egghead.com and onsale.com happened to this trend and formed a double-son constellation of online technology retailers. Now the strategic combination of two websites, so that the effect of 1 1 greater than 2 immediately appears.
---- egghead.com is a famous computer product retailer. In 1996, hardware and software began online. After a period of time, consumers can directly install the selected software directly to their PC. In January 1998, the company announced the closure of its retail store system and hit the future to the Internet business. The online sales of this website were $ 160 million in 1999.
---- OnSale.com is an online auction company. The website will be entertaining, shopping and 24 hours a day, each time 12 hours of instant auctions are continuously connected, and bidders compete with each other. In order to prevent some business people from unite to raise prices, the site only allows the "Businessman - Customer" auction. They put the supply to aggregate, and the online auction items are computers and household appliances, but now they have begun to auction all things, from technology, skates, food to vacation tourism.
---- These two new websites in e-commerce announced a merger plan to prepare the flagship that turned into online technology products. Onsale's CEO Jerry Kaplan said: "On the Internet, scale and brand is very important, our plan is very simple, the merger of the two companies is to create a market leader, integrate market development costs, a brand around Egghead.com, make The high traffic of the website is converted to Onsale's high transaction rate, simplifies two sets of operations to improve efficiency. "Now there are 40,000 items on Egghead.com, with 7 million customer visits every month, Media Metrix is listed as 20 One of the highest traffic access sites. ---- People who have seen NBA know that especially the Jazz's Malone and Stoketon are "Gemini Constellation", and the power is endless. The same is true on the Internet. If the two sites are complementary, the strategic alliance can be enlarged to enlarge their strength.
---- 14. Online grocery store
---- Because many people don't like to go to the supermarket, Andrew Parkinson, the foreigner of the former Kraft, opened PEAPOD, so that consumers can re-experience the warmth of the grocery store.
---- As early as 1990, Illinois Skokie started interactive family shopping experiments, consumers can not only order orders, but also study prices, discounts, nutrients and quality reports. Prior to 1989, no one purchased grocery through PC, but with the universalization of the Internet, Peapod established this incredible business. At present, online pioneers Peapod are 5 times that of competitors, serving 8 large districts and 100,000 families in the United States. The company's 1998 income is $ 69 million. The income of the first two quarters in 1999 is $ 35 million.
---- Peapod.com has been analyzed that more than 60% of customers are characterized by the following people in the United States: the husband and wife work, with children, with an average income of more than $ 60,000. And the convenience of the Internet can make Peapod customers have more time and family together - after work in a heavy day, no one is willing to drag the whole family to the supermarket. At this time, shopping is very tempting. of.
---- The company has 1400 employees in the United States, 30% employed after 1998. But according to PEAPOD.COM's own view, it is still prone to service. Peapod.com believes that the company must continue to surprise customers. "You must make customers continue to feel our investment. If you continue to be happy, they will turn life into your customers." The goal of Peapod is to build grocery distribution in the United States. System, if they can overcome the problem of logistics support, the online grocerier will have a greater opportunity than software, books and other in the field of e-commerce.
---- 15. Online clothing store
---- The network retail industry has an unwritten law: online selling products without play. There are indeed many manufacturers' experiments fail. However, a company challenged this rule and succeeded, it was landsend.com.
---- Lands'end is a leader in clothing, luggage and daily necessities, in the past, to carry out directory mail order business, and pay special attention to communication between customers, open 800 free calls for customers to consult exchanges, And there are special customer shopping consultants. Customer interactive service to carry out all-weather service on the Internet is a natural choice.
---- According to Jupiter's research, more than 90% of online customers like to shop through some kind of interaction. Landsend.com's strategy is absolutely correct. Within one year, online sales have skyrocketed 300%, from 1.8 million US dollars to $ 6.1 million. BRASS, president of the company's e-commerce department, said: "The Internet provides the global channel and communication of the company. In 1999, the company has shipped to 175 countries. Through our broad basic distribution structure, the Internet has reduced global business. Fee. " Real-time, personalized interactive shopping guide, as well as "shopping together" (you can talk to different locations online) system and shopping advertisements. These technologies and services have further extended the shopping experience brought by the directory shopping. The live shopping guide experts on this website can help you find the goods you want through online chat methods. Many catalog mail order companies have moved their business on the Internet, and Lands' end is undoubtedly ahead of this way.
---- Advanced technology and service functions improve the traffic of the website. In fiscal 1999, 1500,000 customers have purchased power visited the site. In the first two quarters of the 2000 fiscal year, 1.4 million customers have visited the site. The company's internet strategy is also very particular. The company's website has not been used in shopping, just publicizes online shopping. BRASS said: "Online business must match the company's perfect image, you must continue to improve the most enjoyable shopping experience to customers. With the enthusiasm of customers asks online shopping, we have launched a series of work to make users the best impression. Fortunately: The development of Internet technology allows us to stand in front of the customer's request. "The company will never be technically technically, but a customer-centric technology. For example, in the technique it uses, the most famous is the 3D model, and the customer can set up their own body through the 3D model, then wear a visual effect.
---- 16. Online computer shop
---- Selling a computer online is not a Dell's patent. If you have a unique design and ideas, online computer stores are still the first choice for e-commerce.
---- chumbo.com is a online software supermarket, which has won the "editorial recommendation award" of "Personal Computer" magazine. It is divided into 6 categories, and browsing is very easy. It also publishes all kinds of comments from netizens and ZDNET websites, giving people a sense of community. Its software download area is especially true to God.
---- Gateway.com's website takes the strategy to guide customers to purchase the computer products you need in step by step. The peripheral products and software sold on the website are usually discounts, so as shoppers should try to pay attention to the content on the website to achieve the most satisfactory transactions. There is a "Technical Assistant" wizard on the website, which helps customers find the cause of the computer's failure.
---- Necx.com has more than 25,000 computer products, which have more than 2,500 computer products. It provides more than 30000 products from 1100 manufacturers. This site provides visitors with its competitors' merchandise sale information. If you are a group shopping, you can join the corporate area and track the goods you want to purchase at any time.
---- These companies have proved at least one - even if you are not a computer producer, the space on online sales of computers is still large.
---- 17. Online furniture store
---- Furniture.com is an online furniture company in the United States. The online sales are successful, and the design of the website is also more characteristic: consult shopping integration. For buy some non-standard products, consumers don't have personal experiences, it is difficult to believe in business. Sometimes there is no corresponding knowledge preparation when consumers buy goods, such as the color of furniture, how to match, it is difficult to determine. If you have a consultant to give you a suggestion, you can use the experience you provide by your friends, you can of course be more assured to buy some kind of product. The company consulting sales integrated strategy is to make up for the shortcomings of online shopping, while playing the strengths of network information integration. ---- Do you buy it if you take a sofa? Maybe it will not, but many people are willing to do this, and the most sophisticated furniture purchases will now go to Furniture.com. There are more than 50,000 pieces of furniture from 150 furniture manufacturers on this site, and its consumer service is quite well. You can talk by phone and a furniture expert, you can also choose to chat online with a furniture expert. Refer to the online room design model, the samples of fabrics used in furniture can also be sent to the consumer in the mail. If you answer some questions about yourself before buying furniture, other purchases will provide you with many useful advice through email.
---- Company spokesman frankle has a word very exciting - "Knowledge is the most important product for us for sale".
---- 18. Lost this to make a drink
---- The price is always a favorable weapon of competition, the merchant's profit, consumers will never forget. With its large-scale spending for advertising promotion websites, it is better to bring these to consumers and netizens, may be the fastest and most effective. BUY.COMs adopted this "new bottle old wine" strategy, which is sold in cost price or approach cost price on the basis of making up for the difference in advertising.
---- According to the research of the Network Retailer Association (www.shop.org) For the purposes, it is only twice that of $ 22, the former is almost twice the latter. But if you want to expand the market quickly, you must have more investment.
---- Buy.com's website promotion plan is a reduction strategy, making a market and brand relative to a large amount of funds, the company's positioning is a low-cost leader - the sale price of the usual commodity is below the cost Used to attract new customers, the company hopes that customers also buy high value-added products. Through 7 special stores, the supermarkets on this network have a total of 85 categories, including computers, software, books, video, DVDs, music, and cleaning equipment.
---- Is its strategy success? This company is only 2-year-old. Of course. By the end of September 1999, only 9 months, the company's operating income increased from $ 63.8 million to nearly 400 million US dollars, approximately 6 times. But the company's net loss is $ 8.0.5 million, it seems to have a lot of risks in this way to remind potential investors.
---- In the company's prospectong, the spokesperson told investors: "Our quite part of the price is very low, sometimes low to 'lose money, but through other methods, we have the ability to turn the company to profit With the expansion of network sales, various consumption will decrease, and will also have advertising revenue, we will also provide high value-added products and services. "
---- Netmarket.com price strategy is also worth reference. This online supermarket offers a variety of basic services, such as detailed, in accordance with the search service and commodity comparison services of the product classification. All kinds of goods are divided into seven large categories, and additionally include a "flea market" and website members (annual payment of $ 69.95 annually) can be searched. Being a member of the website also includes price concessions - if you find that other websites sold are cheaper than here, it will not only replenish the difference, but also add 35% of the difference. ---- A famous marketing expert said that there are 5 cents a difference, which is better than any strategy, and the price war will also be the most powerful weapon of online retailers.
---- 19. WEBVAN's King Kong Diamond
---- As the saying goes: "There is no diamond, don't live a porcelain." Wang Juntao, the president of the domestic 8848 website, said that online supermarkets can now still sell fresh goods and perishable foods. For example, order a cup of soy milk on the Internet, it sounds a myth. But the US Webvan Group has turned this myth to reality, so that you can drink hot soy milk.
--- Webvan Group is a company that sells daily necessities through the network, 1999 Webvan's 9-month online income only hundreds of thousands of dollars. However, the company's ambition is very large, unlike other online retailers, it is very important to the construction of the distribution system, rather than entrusting a bus. At present, Webvan Group is underway to conduct integrated online business: online retail and online distribution. Their purpose is: Werban can make rotted foods, such as kiwi and live lobster within 30 minutes. Once the delivery system is built, the company expands the space of the business will be broad. In addition to daily department stores, Webvan also wants to deliver dry cleaning and new printing photos for customers.
---- Ferrester analyst said: "If the company can solve the integration of online sales and online distribution, it will get a high return." Of course, Webvan Group also tells people: there is no shortcut on the Internet. Can be followed, it is necessary to get the capital.
---- Webvan Group Company's Website: www.webvan.com
---- 20. "Pack" mode
---- Network business model forestry, especially for SMEs who have just started, must have to take many "high tricks". The core of these high-strokes is: use information flow replacement logistics and flow. Among them, "tap" is a usual tactics.
---- The most popular online shopping trend has won the most cost-effective transaction through the "Collection of Demand". The so-called "collection", the principle is actually very simple, for example, there may be many people want to buy laptops, if everyone can contact each other, batch purchase, definitely more cost-effective than separately. Mercata.com is such a representative. There are also many examples of demand, such as buying a collection of commercial housing, Beijing just showed a website. Of course, this way of shopping is not necessarily valid for everyone, because you may not know what extent, and you may have to know about many days.
---- Of course, there may be "supply collection" in addition to "demand collection". FashionMall.com is an example. This website seems to be a bit like a shopping center. It can concentrate more than more than 10 stores you are familiar with, let you search for a commodity of goods, compare it; you can also all stores on the website. Shopping freely, and finally do it when you pay. This is indeed a lot of convenience for everyone. There are some free transactions from time to time below the website home page.
---- "Pile" is very early to be a business phenomenon, such as "food, one street", "cultural relics", etc., the Internet will carry out this phenomenon. The demonstration of information economics believes that: "Pile" helps transaction, reducing transaction costs, so there is business value. ---- twenty one. Service is the king
---- In the field of e-commerce, services to customers will determine the departure of the enterprise. Because the good reputation and bad names in the world are very fast. Not only like Amazon's network, there is a service, even if some small websites also want to improve the level of service.
---- hifi.com is an online store for selling consumer electronics. This website has a high level of goods. The user has 45 days of free trial period (the website will even pay the shipping fee required); extreme Detailed parts setup and connection guidance; answers to online experts from the questions raised; users do not need to pay goods shipping; and a price protection terms. This price protection terms stipulate that if the user is in 30 days after purchasing a product, it is found that the price of the same type of goods is more cheap, and the price of the hifi.com website will be available.
---- iqvc.com is also an online department store, IQVC scored the highest score in the customer satisfaction of "Personal Computer" magazine. QVC originally a TV shopping operator. In 1998, the QVC launched online shopping business iQVC to assist existing TV shopping. When the user does not have to shop, you can use the Internet as the channel to continue to purchase QVC products, while available online Product resource, give users more choices and services. Due to many years of TV sales experience, this website is very complete, and the system of merchandise returns is also very standardized. All customers need, they will think about you.
---- twenty two. Information integration
---- The biggest advantage of the network is to provide comprehensive advantages of information integration. This advantage is nothing to do in simple product transactions, consumers and suppliers have similar information. However, in the transaction of complex merchandise, the comprehensive advantage of the network will appear.
---- Garden.com is one of the earliest online stores, shopping and content service integration, its excellent reputation has further rising over time. In addition to providing a wide variety of goods for consumers, this website has hosted an online magazine, providing a garden-oriented chat service, an online garden design tool, or even a garden expert who can answer users. .
---- Reel.com is also a site for shopping and content integration, a place for movie enthusiasts. Consumers' satisfaction levels of this website are "A", and it is also considered to be one of the most well-designed websites in all shopping websites in computer space. On this website, you can find many news about movies, as well as comments that have just been reflected in the new film noton. In addition to the sales recorder or DVD, reel.com hopes that you can also become an entertainment portal on the Internet.
---- twenty three. Customer pricing
---- Traditional trading method has become a routine: the supply party determines the price of the product, the consumer looks good, buy it. Now this process can be reversed.
---- Priceline.com is a website of consumer pricing, the company's president Walker created a new business model. The main business of the site is to collect the aircraft tickets, hotel rooms, automotive and property mortgages, waiting for the most suitable seller after online announcement. The company's business conditions are not particularly ideal, but they have received unprecedented success in the stock market. Priceline.com listed in Wall Street in early April 1999, the share price rose from $ 80 per share, a market value reached 11 billion US dollars. Priceline.com has incorporated $ 35 million in 1998, but it took $ 114 million, and it took 20 million US dollars in 1999. ---- Analyze the model of priceline.com from economics, you can show special superiority. It aggregates the real needs, and the vendor provides supplies to this, reaching a balance without waste. For example, go to a flight seat in Europe, because the seat is a non-lasting product, it is likely to suddenly cut the price before takeoff, so maybe you can take this flight, for your airline, This is something that has a profit.
---- Let consumers give tickets, hotels and cars and other commodities, have strongly shaken online sales industry. In Walker's world, the initial turnover is not large, but Walker convinced 2 million people to sign shopping, which is being forcing traditional business center to reconsider their pricing model.
