77 network economy innovation models
First, B-B mode
---- 1. Four giants' "new weapons"
---- IBM Chairman and Chief Executive Officer Louis Gustner said that the network company who came out of the rain did not mean the coming of the network storm, only when the world-class big company seized the power of the Internet and used When it changed its own, it indicated that the formation of the network storm.
---- Today's network storm has started to form in the end of the century. As a general-purpose car, Ford, General Electric and Boeing, representatives of industrial age, have carried out their own Internet strategies. In November last year, the two cars Manufacturers Ford and General announced that they will transfer their huge purchasing sectors to the internet. Since then, the purchasing department of the two companies will contact suppliers, business partners, and customers from all over the world.
---- Market people believe that the two major automakers will have a whirlwind on the Internet with their huge scale and demand. After Ford transferred its purchasing department to the Internet, the amount of transaction per year through online will reach 80 billion US dollars. Not only that, due to the number of suppliers from Ford's parts, they have a total sales of $ 300 billion a year, and the websites established by Ford can interoperate, establish a business contact, It can be said that the business opportunities brought about by this cannot be estimated. At the same time, Ford said that other bus vendors are welcome to join Ford. In the next few years, the trading amount conducted by Ford's website will reach 200 billion US dollars.
---- Ford's website will take a certain fee fee to each transaction achieved through it. In addition, advertising revenue will also become its main profit source. It is expected that its annual operating income can reach $ 1 billion, this number will rise to $ 5 billion in 4 years. As for General Company's website, its annual operating income is expected to be fundamentally flat with Ford's websites. But the Ford's website is different. The general company's website will not "recruit" other car manufacturers to join, and General Companies call this purpose to maintain absolute control on the website.
---- And for their main business car manufacturing, network openness and global gain allow them to closely track each step of transactions, easier for goods than three, select performance and best prices. It is estimated that only one, these two companies can save about 20% of the costs per year.
---- In fact, universal electrical network procurement has earlier, in 1996, General Electric's Information Services Department has developed an online procurement system (TPN), so that General Company can receive suppliers' electronic telecommunications. After using the system, it has brought a significant economic benefit to the company: such as the liberation of the cumbersome work of the employee of the purchase department, the expansion of the procurement, and the procurement cost is reduced. By 2000, all purchases of General Electric Co., Ltd. will be carried out through the Internet, and the total amount of parts and MRO products are purchased, with a total of $ 5 billion, only one of the $ 5 to 700 million in the company.
---- Boeing's network strategy starts two years ago, the starting point is to provide data required to maintain the aircraft and operating routes for airlines and components suppliers. The main functions of its website are: components supply and technical support. In November 1996, Boeing issued a component homepage on the Internet. Airlines order 9% of parts through this web, and customers can directly access the product price, supply and order status. Aviation maintenance may occur anywhere, Boeing's technical documentation must be supported at any time, including various charts, manuals, announcements, etc. It is a serious challenge. In 1996, Boeing's online database was started, and there were 7,500 users soon. In 1997, a airline fired, and played a role in handling Boeing's online electronic data, and customers queried all technical documents required through the network to Boeing. Boeing's network has brought efficient improvement, cost reduction and income growth, and has been widely praised. ---- 2. "Three carriages" of e-commerce
---- What are the biggest profit from the network economy? Many people will say that they are four famous names in the network - Al, Yahoo, Amazon and ebay. In fact, the interests of the network economy are not exclusive by these network companies. On the contrary, when the online company accepts cheers on the capital market, traditional enterprises selling hardware such as Intel, Cisco and Dell also fishing the shocking actual interests through e-commerce.
---- Intel's online sales income of $ 10.5 billion in 1999, accounting for one-third of total sales revenue. Cisco's online sales revenue of $ 9.5 billion (currently exceeding Intel), accounting for 80% of total sales revenue; Dell's network sales income is $ 6.1 billion, accounting for 40% of total sales revenue. The income brought by e-commerce is already half-Wanjiang Mountain for three hardware giants.
---- Intel's network strategy is relatively late, but in order to make the network become the new sales channel of the company, Intel is carefully prepared, including network facilities, business processes, customer service, etc., and one is full Directors - the first month of online sales reached 1 billion US dollars. Cisco's online sales strategy has been implemented, and there is already basically concentrated all of the company's business to the network, eliminating most of the intermediate links, direct routers and other network devices to users. The most successful Cisco Network Strategy is that online comprehensive technical support - uses the network to quickly and see various parameters of the device to tell the user. E-commerce brings extremely high sales and extremely low sales costs, making Cisco a company that profit in the history of IT industry. Dell's online sales and company traditional one, the company's business model is to maintain a comprehensive connection with customers, and manufactured according to orders. The Dell page has reached 30000 pages, which has established a service web page for large customers, and has a personalized service for the retail household. Dell is currently the fastest growing company in PC manufacturers.
---- In fact, the IT industry should be the most fertile soil of e-commerce: customers have certain network knowledge, first accept the concept of e-commerce, the computer management system inside the enterprise is perfect, which can be said that all the affairs have. The above three companies carried out the success of e-commerce, where they took the lead in doing things in a certain timing.
---- 3. Veteran
---- The network economy is in the day, and the traditional company must be eliminated? Not necessarily! Some traditional companies are not only very good, but also more thriving, the courier company is a class. After reborn, the express delivery company has gone rid of the impression of "silly black and crude" and even become the first winner in the network economy. Everyone sells things online, can send goods to the customer's home delivery system, of course, the organic components in the new life. In 1998, the US online shoppingman was surprised, and the US Joint Freight Company (UPS) carries 55% of the goods, the US postal system has survived 32%, and the federal express (Fedex) took 10%. UPS claims that they are currently carried out through the Internet, and the 1999 network revenue reached 5.34 billion US dollars. ---- However, the express delivery company in the Internet age is not the past look. UPS has established a warehousing and packaging system in the United States, which can be delivered to the door within the time required for customers. The distribution list is also circulating online. It is most difficult to expensive. Customers can see where their goods arrive during the delivery process, minimize the insecurity of customers. The UPS has recently have tricks, providing free access for our customers, customers can view the flow of goods at any time. Therefore, UPS is hard to distinguish from which are online business.
---- Fedex has had its own network system in the past, but not on the Internet. Fedex's network revenue is $ 5.6 billion. Therefore, Fedex has recently acquired a software company to fully transform the past system to connect to the Internet, providing customers with "one-stop" service: As long as you send an email, the remaining is all made by me.
---- Network and e-commerce, seems to have made these "veterans" found new, more exciting posts.
---- URL of UPS: www.ups.com
---- Fedex website: www.fedex.com
---- 4. Create your own advantage
---- Purchase Office supplies for maintenance, maintenance and operation (MRO - Maintenance, Repair, Operation), computer equipment parts are a typical manual process, looking for similar models, high cost, low efficiency For parts, low price, transportation costs are often higher than the cost of the part itself.
---- In the United States, MRO is a big market with up to $ 250 billion. W.W.graholder is a professional company engaged in MRO business in the US motorcycle market. As early as 1996, the company realized that the Internet space was the best way to improve MRO product delivery efficiency. The president of the Digital Division of WWGRAINGER said: "We understand that MRO's cost is mainly spent, and the Internet can provide our customers with rich information, saving their search for information." There is WWGRAINGER website Rich accessories information, such as only motorcycles, there are 4,000 parts to choose from. The company also has its own distribution system or customer to take away its accessories from its 370 business sites. In 1999, the company's online income reached $ 69 million.
---- FastParts is also a company engaged in MRO projects, which provides e-commerce required equipment and coordinating all trade activities (from implementation funds to transport), and extracts certain proportions from each transaction. According to the company's estimation, compared with the prices provided by the broker, the seller can revenue more than 50%, and the buyer can pay less than 30 ~ 50%. The advantage of e-commerce is to reduce transaction costs, according to economists Stiglitz's theory, the maximum part of the transaction cost is the information of the transaction, and MRO is one of the industries of information to find the most cost. Therefore, e-commerce is implemented in MRO, of course, most likely to succeed. ---- W.W.GRAINGER website: www.graholder.com
---- FastParts Website: www.fastparts.com
---- 5. Continue your own advantages
---- Thomas Register is a company directory company directory directory, if you say e-commerce business, I am afraid that there is no more advantageous than this company. The company uses your own information to build a "electronic facade" for each company, including product list, product details, and list of goods being sold. Thomas charges $ 3,000 an electronic facade management fee annually. Of course, the company's website is profitable, with income in 1999 close to $ 40 million.
---- Monica Lavin, the Manager of the Thomas Directory, said: "We transformed the original list of directory databases, including the Internet feature, including hypertext pages, CAD images, and online procurement. Our advertisers can have selection Participation. "The company's site does have a very rich information, including 8,000 directory and 156,000 company directory, of which 23,000 have electronic facade. More information is still supplemented, including secret quotes for key customers.
---- The enrichment of online information makes the company's content services no longer stay in the directory phase, and they give their own new positioning is: Purchase Guide and Commodity Source Guide. Lavin said: "With the improvement of customers, online search information, online telephone contact, requires deeper service, we will work hard to dig the depth of the information content, meet this need."
---- If you are a information service company, but also a quite famous company, or to come online as soon as possible.
---- Thomas Directory URL: www.thomasregister.com
