The competition of instant messaging is the user's competition
The role of instant messaging is increasingly important, making it an essential part of netizens living, and its related industries have been very successful. At the same time, industry competition is also increasingly intense. All powerful portals and companies offer similar products, Microsoft MSN, AOL IM, Sina 668, Sohu's search Q, Netease bubble, and IMU and GAIM these multi-protocols are compatible platform.
Tencent QQ has accounted for 74% of the Chinese market and has the most important advantages. However, it should be seen that when the multi-protocol compatibility platform matures, the user's transfer will be rapidly reduced, just the migration of user habits, etc. However, the transfer cost of group users is much higher than that of a single user, how to maintain the stability of the group is the key to maintaining and developing the number of users. To maintain the stability of the QQ group, it is necessary to develop the entire real-time virtual community.
Real-time virtual community: a lifestyle instant communication now mainly based on the friend circle, the structure is single, and the number is small. If the concept of QQ groups appear to a variety of social relationships, the group will develop into a huge real-time virtual community. Like real society, a QQ group contains many people, one person can belong to different groups. Different, the number of QQ groups at the same time is far greater than its actual social relationship. For example, a teacher of Shenzhen Middle School may at the same time in the deep middle school teachers, Shenzhen parenting group, Shenzhen piano enthusiast group, Chery Oriental son Cheyou, or Shenzhen experimental middle school student parents; a software engineer may be Shenzhen Software Engineering Discussion Group and members of the C Research Group, and so on.
QQ has already created the capabilities of creating groups, but there are three aspects to limit its development.
1, charge. Whether the problem is charged, it is still not discussed here.
2, privacy. Because all groups use the same QQ number, the user may worry about exposure. Safely publish different remarks in different groups is a natural requirement.
3, navigation. How do users find a group of interest to you?
These three aspects also have the greatest impact in lack of navigation.
A successful full-society real-time virtual community can start from the following aspects,
1. First create an initial classification tree (similar to the current chat room) and property set. All created groups must be the child node of the initial classification tree or the child's child node of the creation group, all created groups must fill in the property set. This is conducive to classification and user search.
2. Give users unlimited rights to any group.
3. Strengthen the validation function of members. You can allow the creation of a problem set to verify that you can examine the knowledge and interest of newly joined users.
4, strengthen privacy protection. Each member is different and unrelated in different groups, but the message can send all the same client.
Imagine that when the society is highly self-organized by different real-time virtual communities, people's lifestyle will have much change.
For example: You have found a little headache at night, first of all, you may find your doctor online, doctors suggest that you can't go to work tomorrow. Then you go to the group of colleagues, ask your colleagues to help please leave. Then contact the opposite Seven-Eleven, let it send some medicine. Quick, simple.
Real-time virtual community: The center of information exchange in real-time virtual communities, there are many professional groups (similar to the current mail-list), such as a programmer, often discuss issues in the C research team. A person who encounters legal troubles may help to the intellectual property group.
Where is the real-time virtual community and traditional chat room?
1, globally. All groups are equal to the whole society, and the search cost is very low. The chat room is split into a variety of different new URLs and categories.
2, freedom. Groups are created to join, exiting is free, and it is very convenient. This chat room is also almost.
3, permanent. As long as you don't delete it, the group will always exist. 4, a single platform. With a QQ platform, you can receive information about all groups.
5, real time. Communication is real-time, and groups can be selected.
6, credit evaluation. A credit evaluation system for groups can be established. Of course, the chat room can also be.
7, the transfer cost is zero. If the group's information is not trusted, the individual is transferred to other similar groups.
You don't have to worry, people will organize their own group architecture of the whole society. They will know that they can access those groups that can quickly get effective information.
Real-time virtual enterprises: Commercial interests are eternal power business interests forever is the driving force of social development. It is inevitable to make the intensive information exchange, and the intervention of interest is inevitable.
Some of our groups are commercial colors. Anyone can create such a group, as long as you meet certain rules, such as real names, pay taxes according to regulations. We call it a real-time virtual company. At least three types of companies:
Virtual Product Store: May Trafficking Advertising Design, Image Processing, Ringtones, Program Design
Consultation industry: online doctor consultation, online lawyer consultation, constellation and other variety.
Online Education: Online English learning (teachers can play recording regularly), and so on.
Product real-time auction: real-time bidding, real-time transactions.
Note that this is not only the instructor of the real-time business, but more importantly, there is a huge group of real-time exchanges. This is a great role in learning, information feedback, and credit supervision.
To achieve the above goals, you need to do:
1, credit evaluation system. Each user can evaluate the company and product.
2, virtual currency. Allows trading using virtual currencies to facilitate rapid transactions.
3, transaction record and verification. The website retains transaction records to prevent a lot of deception.
4, file, voice, image, etc. transfer, distribution function. Essentials for online education.
